Chapter 461

Twenty minutes later, in a conference room, more than a dozen staff members in their thirties and forties sat around a long table on both sides.

Song Yue sat in the main seat, with a habitual smile on his face, and said with his hands on the documents in front of him: "Everyone is here, so let's start today's meeting. Today we will mainly talk about the order of the programs. However, before that, I want to say a few words."

He held the mouse, clicked on the two official website pages, placed the two pages side by side on the screen, and projected them on the wall behind him.

Song Yue glanced at everyone, kept smiling, but said in a serious voice: "Our preparations have reached the late stage, and there are 42 days left until New Year's Eve."

"I know that some groups are getting more and more anxious, while some groups are a little relaxed. So, today I will remind everyone again how serious the situation we are facing now is."

Song Yue picked up a laser pen and pointed to the projection behind him, "The left side is the data released by our Spring Festival Gala two years ago, and the page on the right is the data of the program group's Spring Festival Gala last year."

To be precise, it should be called this year. But everyone divides the work by the year of preparation, calling the current work this year, so the Spring Festival Gala in February this year is called last year's Spring Festival Gala.

"Two years ago, when we were still releasing data, we announced that 'the total ratings of the national parallel channels on the TV side reached 20.12%'. This is the lowest in the past 20 years."

"But last year was so bad that I didn't even want to save my face."

He moved the mouse to last year's page and selected the data one by one.

"The ratings are so bad that they can't be announced at all."

"Look at what we said, audience share, topic discussion volume, related video clicks, these things are used to make data."

"Let me read you a sentence. The total audience share of the national TV market live broadcast reached 76.31%. The audience share of the first channel was 31.01, a 12-year high. The total audience share of the main broadcast channel was 44.81%, a new annual high."

"These new highs in ratings are incomprehensible to laymen, but everyone here knows them clearly, right? Many media treat ratings and audience share as the same thing, but you won't even deceive yourself, right?"

Others couldn't laugh either.

Of course they knew the difference between these terms.

Many people have experienced last year's Spring Festival Gala, and they can still remember how they spent time thinking about the data at that time.

Ratings, that is, the "total ratings of national parallel channels on the TV side" announced in the past, what does it mean?

That refers to the total ratings of multiple channels and multiple local TV stations, the ratio of the number of viewers (or households) watching the program to the total number of target people (or households).

That is: those who watch the Spring Festival Gala/have a TV.

What about the audience share, the "total live TV audience share in the TV market" that created a bunch of new highs last year?

To put it simply, it means the ratio of the number of people watching the Spring Festival Gala on TV to the number of people watching TV when the Spring Festival Gala is broadcast.

That is, those who watch the Spring Festival Gala/are watching TV.

The denominator has changed from "the total number of people or households with TV" to "the total number of people or households watching TV."

People who have TVs at home but are not turned on, sleeping, playing games, or visiting relatives, are directly excluded to calculate the data. Isn't that high?

Song Yue continued:

"Last year, an unofficial statistical platform used a sampling survey to calculate data saying that our ratings were 25.75%, the highest in the past five years. The marketing account directly said that it was released by the official. This... we didn't interrupt."

"But the data we calculated according to the previous statistical model, although it was not announced this year, everyone here is very clear, right?"

Song Yue poked his finger at the table and said word by word:

"17.31%. Even considering that many people now use TVs as decorations, it shouldn't be this low. It's nearly 3 percentage points lower than the year before! "

Song Yue paused for a while, looked at everyone, and continued in a more relaxed tone:

"As everyone knows, the current policy requires the development of culture and requires us to shoulder the burden of improving the public's aesthetic taste. We can't continue to seek stability and can't make "not making mistakes" our top priority. This is a mistake in itself. "

"This year, the top has put forward requirements for our data in all aspects. The TV ratings must be restored to at least 20%, and there are also requirements for the number of viewership and average broadcast time on the new media side. We have emphasized these numbers many times, so I don't need to say them again, right?"

Everyone nodded.

Zou Zhen, the chief director of language programs, sat in the second seat to Song Yue's left and sighed secretly.

It's not just the numbers. The chief director has to say these words every half a month, which shows how much pressure the top has put on him.

Just when I thought of this, I suddenly heard the chief director calling my name, "Director Zou, language programs are highly watched every year, but it is also a difficult hurdle. If you have problems, the entire program will also have big problems. I know you have to work hard on this side. But the average ratings need to reach 20.5%, which is a lot of pressure, and you can't relax next time."

"Well, Director Song, don't worry."

"You have a total of 9 language programs, which is the most in the past five years. How do you decide the order?"

Zou Zhen flipped through the files, "The first one is "Lost on the Road", the script is of good quality, and the popular Xie Yu is starring in it, so the popularity will not be low. The second one is "Working Adventure", the script is of extremely high quality, I hope to broadcast it at 8:40. The quality of our first hour is very guaranteed. ... The fifth one is "Selling Crutch", I hope it can be scheduled before 10:30, starting at 10:30, everyone will make dumplings and send greeting messages, the ratings will drop quickly, I hope to use "Selling Crutch" to give everyone some excitement again. Then..."

After Zou Zhen said the overall order, he looked at Song Yue.

Song Yue flipped through the materials and nodded slowly, "Well, the overall order here is OK. Let's try to move "Selling Crutch" to a little after 10 o'clock."

"Okay."

Song Yue looked at the female director on the right, "Director Qin, what about the song and dance?"

...

Two and a half hours later, the sun climbed up to the sky.

Everyone dispersed, and the sound of dragging stools and chatting rang out in the conference room.

Zou Zhen chatted with others for a while, left the conference room, and went downstairs to the restaurant.