Chapter 244 The Curtain of Fan Economy Opens, and a New Film Project Is Launched

In July, students began their summer vacation, and the most popular summer season in the film and television industry also kicked off.

In terms of movies, the most popular domestic film is "Wuxia".

Directed by the famous director Chen Kexin, starring Zhen Zidan, Jin Chengwu, and Tang Wei, it also went to Cannes, so it naturally attracted much attention.

However, after the movie was released, the word of mouth was a mess. The box office performance cannot be said to be bad, but considering the cost, it is estimated that it is also a money-losing product.

The blockbuster failed, while a low-cost horror movie performed outstandingly and attracted attention.

It was "Far Cry" starring Da Mimi. This movie is very bad, and it is not even worth mentioning itself, but it opened the eyes of the entire film industry and made people see what fan economy is.

"Far Cry" invested about 4 million, a small cost among small costs, but it cut 24 million box office in three days, directly recovering the cost, and the attendance rate was also the first in the summer season, which can be called a dark horse.

The subsequent box office has been rising all the way, and it is expected that it is very likely to exceed 100 million.

According to the box office share calculation, the crew of Far Cry is expected to earn nearly 30 million yuan for such a bad movie.

This example of making a small profit with a big investment has attracted the attention of the industry and the media, and the "secret to success" has been summarized as "fan economy".

After "Palace Lock Heart Jade", Da Mimi became very popular, with more than 7 million fans on Weibo, and because of all the scolding, the fans are very united.

It seems that everyone wants to harm Da Mimi, and we should unite to support Da Mimi.

This support is directly reflected in the box office of Far Cry, starring Da Mimi.

Because a considerable proportion of Da Mimi's fans are primary and secondary school students, there are cases where students drag their parents to watch horror movies, screaming in fear, but just don't leave.

At the same time, a large number of fans jointly booked the theater and watched the movie together, and some fans even watched it more than ten times. In addition, many fans organized and spontaneously posted online to promote the crew to increase the popularity of the movie.

This phenomenon of consumers not only spending money but also working for stars for free shocked the industry and opened their eyes.

According to media estimates, more than 60% of the box office of "Far Cry" was contributed by Da Mimi's fans.

The remaining 20% ​​is probably LSPs who heard that Da Mimi was wearing a bikini and were ready to go to the cinema to criticize, and a considerable number of them came to watch the movie because it was popular.

For real horror movie audiences, 10% is enough.

On the one hand, it is a niche after all, with a small audience. On the other hand, domestic horror movies are well-known, and it is difficult to attract people to the cinema without a super high reputation.

Da Mimi was so proud that she even wanted to secure her position as a first-line actress.

To put it bluntly, stars are also a kind of commodity. As long as your commodity can make money and bring benefits to everyone, your commercial value and status will not be low.

At the same time, various companies and even some external capital have begun to think deeply about whether Da Mimi's "box office miracle" can be replicated.

If her low-budget horror movie can make over 100 million yuan, how much box office can Liu Shishi, who is not much worse than her, bring in?

What about Fan Xiaopang and Wei Yang, who are more popular than her and have more Weibo fans?

Some people have begun to study the box office changes of Fan Xiaopang's previous movies, but she debuted too early and was already famous. Even with the bonus, she is not as eye-catching as Da Mimi, a new movie star.

Some companies and investors have taken a fancy to those popular young actors and actresses, and are wondering whether they can try the water.

Apart from other things, Naza has three movie invitations from Blue Whale alone, and Wei Yang has even more, including some first-line big productions.

Wei Yang feels this very clearly. The new movie prepared by Blue Whale, which was originally a project that the outside world was optimistic about, has now become a hot commodity.

Many companies such as China Film, Shanghai Film, Huayi, and Star Media have sent inquiries, either to cooperate, or to invest, or to recommend actors.

A Da Mi Mi can make "Far Cry" nearly ten times, they don't believe Wei Yang can be worse than Da Mi Mi.

Even if it can only increase 3 to 5 times, if the scale is enough, it will be a big profit...

It can be said that this "Far Cry" has a bad reputation and the total box office is not high, but it has a far-reaching impact on the development of the entire domestic film.

It may even be the first step in the opening of the traffic era and fan economy.

From a long-term perspective, this is not a good thing for Chinese-language films.

From a practical perspective, Wei Yang does not reject this change, because he is the biggest traffic now, and has close ties with many top streamers.

He is unwilling and unable to stop it.

The film market is booming, and the capital hot money outside is desperately squeezing into the circle. Although it is easy to go astray, it is also an opportunity. The outstanding practitioners and the continuously developing and improving film industry in later generations all started from this.

Wei Yang has no intention of caring about the future. He only knows that Da Mi Mi is a dark horse, and his new movie can take advantage of the momentum.

…

In mid-July, before the premiere of "Shan Shan Comes", Blue Whale announced that it would soon launch its first film, with Wei Yang as the lead actor.

Other than that, no other information was leaked, but a large number of calls came in to inquire about the news.

Blue Whale did not say much, but only said that the investment in the first film would not be too much, with a high probability of 30 to 50 million yuan. In addition to Wei Yang, some well-known actors would be invited to help.

As for the director, we are still in contact for the time being, and we do not rule out the possibility of Wei Yang personally directing.

Don't get me wrong, Wei Yang has no plans to change careers. Being a director is too tiring and he doesn't have that much time.

But for the first movie, Blue Whale definitely wanted to get off to a good start, so naturally it had to do everything possible to increase its gimmicks and appeal.

Wei Yang's directing and acting is a big gimmick, and he is a senior producer and producer, very experienced in film and television production. He is not a pure new director. The audience is relatively more confident and will not treat him as a rookie director.

There is no need to worry about the quality of the filming. There are still several directors here at Blue Whale. Boss Wei can just direct in name. And with his connections, it is not difficult to hire a famous director to supervise the production.

In this way, it not only has gimmicks, but also can certainly offset the negative impact brought by such a new director without affecting the quality.

Unless a well-known director is hired, Boss Wei will really have to make a guest appearance as Director Wei this time.

There are many knowledgeable people in the industry. Regardless of whether Wei Yang really wants to change his career to become a director, they are all aware of the impact behind this move.

The star director card is played well, and it is even more powerful than the star starring role. They have seen it more or less before.

At the same time, I also realized how delicious the cake of the new Blue Whale movie is.

It is no exaggeration to say that the film crew has just established the project and the budget has not yet been determined, and no less than ten film and television companies have expressed their willingness to participate.

Wei Yang also cut through the mess with a quick sword and drew a path directly.

Blue Whale owns 50% and the remaining 50% is distributed to China Film, Shanghai Film, Jade Shrimp, Enlight, SMI, Huayi and other companies at a price of 35 million.

The first three companies each get 10%. After all, they are two big companies + their own "funders". The latter ones are all partners or large companies in the industry. It means that everyone can make a fortune together, and at the same time, they can also secure some film arrangements and other resources.

As for the 50% share, it requires more than half of the funds. Isn’t it too particular?

In fact, this level was already reached. Wei Yang considered that many companies were people in the industry, so he didn't dare to be too harsh.

Moreover, he did not recruit individual companies, and paid according to the total budget, and other companies would bear the excess.

If there were no restrictions, Wei Yang allowed him to let go of the operation. Jade Shrimp teamed up with several outside investors to directly spend all the funds on the film. Blue Whale did not have to spend a penny and directly received half of the proceeds.

Therefore, Wei Yang sometimes feels very uncomfortable. When making TV series, he has to break up with the platform, and when making movies, he has to give profits to theaters.

If he had been born ten years earlier, he would have directly built a movie theater chain at a low price, built a video website, and even bought TVB to produce and sell on his own, so there would be no point in nagging these people...

Wei Yang didn't even come up with the cast or script, but his 35 million-yuan performance shocked the industry.

Just here, there are still many film and television companies, patting their thighs and regretting that they got on the bus late and didn't catch up.

But if you think about it, you can understand that these movie-making gangs have been coveting Wei Yang for more than a day or two.

It's a pity that Wei Yang has been filming TV series before, has no shortage of funds, has regular partners, and has good relations with the platform. They can't get involved easily and can only watch helplessly as Boss Wei leads others to make a lot of money.

This time Wei Yang is finally making a movie. In order to share the profits of the theater chain and resources and connections, can everyone not grab it?

Besides, after adding up all these points, each family would only pay out a few million on average, which is nothing to worry about. Even if Wei Yang's new movie pounces, there won't be any big losses.

So don't say it's 35 million, just double it. In fact, it's just two more companies.

Nowadays, everyone is optimistic about Wei Yang and are willing to play with him. If the new movie is successful, then it will be the other two in the future.

The industry is shocked, but artists with ideas have already started taking action.

Regardless of whether Wei Yang is the director or not, the male lead definitely has no place with anyone else, but the female lead still has some competition.

In the past, the leading female roles in Wei Yang's TV dramas were very competitive, and they basically stayed at the level of Xiaohua. This time, when filming movies, the big flowers also began to leave one after another.

Gao Yuanyuan, Xu Cainv, and Li Bingbing's team have all come to get in touch. International Zhang and Mr. Zhou are also said to be watching. Even Hong Kong and Taiwan's sister Zhiling, Zhang Yunu and other Hong Kong and Taiwan actresses have asked people to come and inquire about the news.

But the most positive one has to be Fan Xiaopang.

She has made a lot of movies in the past two years, but in terms of achievements and influence, apart from the Tokyo Best Actress, the most noteworthy ones are those on the red carpet.

Fan Xiaopang's career peak can be said to be brought about by Wei Yang. In her heart, even if she puts aside those casual relationships, Wei Yang's status is very high. She has always felt that this little man is very prosperous for her.

So she had been thinking about Wei Yang's new movie for a long time. If Wei Yang hadn't coaxed him out of it, she would have killed all the demons and convinced Director Wei by now...

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ps: "Get Famous", "Sewing Machine Band" and "Genius Gunslinger" are tentatively selected from three, please vote

Can you recommend any other suitable movies that require the male protagonist to be suitable for Wei Yang, the investment cost is not exaggerated, the acting skills are not difficult, and preferably the director can shine, let alone the "Detective Chinatown" series... …