Chapter 245 Summer Ratings War, Crazy Expectations

The new movie has just been launched and is still in preparation. Wei Yang is still focusing more on the upcoming "My Fair Princess".

The summer season is a carnival for movies and a festival for TV dramas. All TV stations and companies are launching popular TV dramas during the summer, and the ratings war is even more exciting than the box office war in the movie market next door.

As the leader of satellite TV, Hunan TV is pushing "New My Fair Princess" in the summer season.

No matter how many flaws this drama has and how amateur the cast is.

But as a hit that made a sensation in Asia more than a decade ago, it has made many big names popular and can be said to be a national IP remembered by countless people. Therefore, the attention and performance of this drama are undoubtedly the first echelon of the summer season, and it can even be said to be the first.

After all, no matter how popular Wei Yang is, he is the only one who can beat "My Fair Princess", and he can't suppress the super IP "My Fair Princess".

In addition, Hunan Satellite TV also has the new Republican drama "Hidden Heart" by Si Yatou, who became a top producer in the industry with "Palace Lock Heart Jade". The starring actors are Jiang Mengjie, who played Lin Daiyu in "New Dream of Red Mansions", and Luo Jin, who became famous after "Beauty's Scheming".

The promotion routine of this drama is very similar to that of "My Sunshine", one plays the "Si Yatou card" and the other plays the "Wei Yang card".

Therefore, the outside media is also hyping up the third battle between Si Yatou and Wei Yang.

To be honest, the two have fought three times in a few years. If the indirect competition between the two screenwriters or other projects of the company is counted, there will be more.

So many netizens are a little tired of this kind of drama.

It is basically a one-sided massacre by Wei Yang, and the process and ending are similar. There is really no suspense.

But there is no way, who makes Wei Yang and Si Yatou the most outstanding TV drama producers in the circle now.

It is no exaggeration to say that the projects they participated in account for a small half of the most watched TV dramas in the industry every year.

The two have high output, with more than one new work released every year. In order to maximize profits, the platform basically broadcasts them in the two prime time slots of summer vacation and winter vacation, even if they don’t want to start.

Because of many competitions, the two have deep resentment. Even if neither side has the idea of ​​hype, the media will automatically build momentum for them.

Although Wei Yang and Blue Whale are annoyed by this, they don’t take it too seriously. Anyway, it’s a hammer once, and it’s a hammer ten times.

The dead girl is very upset, but as mentioned above, sometimes the platform participates in the schedule, and he can’t avoid it even if he wants to.

So he has a bit of a bad mentality, anyway, it’s a hammer once, and it’s a hammer ten times.

If you can’t beat it, just lie down and let it be ridiculed. If there is a successful counterattack, it will be a huge profit...

Hunan Provincial TV is the only one, but other local TV stations are not idle either. Four satellite TV stations including Tianjin and others jointly broadcast "New Water Margin".

Although the previous remakes of the four great classics have numerous flaws and various failures, the overall performance of "The New Three Kingdoms" is still impressive, making people realize that the remakes of the four great classics are not all bad.

Moreover, "The New Water Margin" is one of the four great classics after all, and the investment cost and the main creative lineup are also impressive, so the industry is relatively optimistic about it.

In addition, the mythological comedy "Living Buddha Jigong 2" with good results in the previous work; "Big Times" produced by Huayi, starring Duan Long, Gao Hu, and Jiang Qinqin, a business war era theme; "The Legend of Concubine Zhen Huan" produced by Lin Xinru for the first time, starring Huo Jianhua and Yan Kuan, and other dramas are also scheduled to premiere on major satellite TV stations to participate in this year's summer war.

It can also be seen from the above works that in the current TV drama market, costume dramas are still relatively more popular.

However, it is not to say that no one is shooting modern dramas. The reason why there are so few modern dramas this summer is mainly because of "My Sunshine".

Some modern dramas and idol dramas that may have similar styles did not go against the wind, but chose to avoid "My Sunshine".

After all, Boss Wei started out as a modern idol. Back then, "My Love from the Star" showed people what a real "fashion drama" is.

Since the show was broadcast, the aesthetic taste of domestic audiences has risen sharply, and modern dramas broadcast in the past two years have often been criticized.

Some costumes and props in dramas such as "Du Lala's Promotion", "Let's Watch Meteor Shower Together", "The Wedding Banquet", and "Summer's Desire" have been more or less criticized by audiences and netizens, especially in terms of makeup and styling, which are often criticized for being rustic and exaggerated.

And in these critical voices, "My Love from the Star" has naturally been praised higher and higher.

In the past, it was at most the benchmark, ceiling, and super hit of domestic modern idol dramas, but now it has already moved towards the direction of classic masterpieces.

The same example is "Legend of Sword and Fairy 3" and the Zhenhua Trilogy. It was thought to be the beginning of domestic fairy-tale ancient idol dramas and youth campus dramas, but it turned out to be the peak.

Don't ask, if you ask, it's because it's set off by the same industry...

Under such circumstances, "Come on, My Love" will certainly bear some performance pressure, but it will also have a deterrent effect on other TV series of the same type.

Not everyone is as open-minded as Si Yatou.

And don't think that he is beaten by Wei Yang every time. Although he lost those competitions, his performance is guaranteed.

"Beauty's Rival in Palace" has a viewership of over 1, a very high replay rate, and a very good long-tail effect. "Palace" is a phenomenal hit. Apart from "Eastern Palace", it is the most popular drama in the first half of 2011.

So Si Yatou seems to be suppressed by Wei Yang in various ways, but only Wei Yang can suppress him.

Otherwise, he would not always be compared with Wei Yang, because most of the others are not qualified to compete with Wei Yang.

To some extent, this is also a recognition of Si Yatou's ability and status, but he may not be willing to do so...

Si Yatou and the platform behind it have the confidence to compete with Wei Yang, and even if they cannot beat him, their performance is relatively guaranteed.

Other crews don't have this courage. There is no need to gamble on a drama that costs hundreds of millions of yuan.

It's better to have a different type of theme, after all, the audience is different. The same type of theme must be avoided to avoid becoming the cannon fodder of "My Sunshine".

So "My Sunshine" has become one of the few modern dramas this summer, and it can be said to be the only modern idol drama.

There is no need to worry about the diversion of the same theme, but it has also become the only seedling that has been criticized by everyone. Everyone is watching this drama to see if Boss Wei's ratings myth can continue.

So far, all the TV series starring Wei Yang and being the main screenwriter have an average rating of over 1, which is a veritable ratings guarantee.

The TV series in which he plays the male lead have even more outstanding performances. The lowest rating is "Twinkle Twinkle Star", with an average rating of 1.72.

The average ratings of the representative works "My Love from the Star" and "Eastern Palace".

One is 5.47, the national satellite TV ratings champion in 2009.

The other is 3.89, currently the TV series with the highest ratings in the country in 2011 (including CCTV).

So much so that now even Wei Yang is a little bit amused and even feels a bit self-defeating.

That is, in the industry where it is generally believed that the ratings breaking 1 are excellent results, the performance line of Wei Yang's new drama "Shan Shan Comes" is set to break 2.

The ratings breaking 2 are considered to have completed the task.

On the contrary, it is a failure of the new drama!

It sounds very unfair, but who makes Wei Yang claim to be a ratings guarantee? The media audience has been holding him up all year round, and the drama selling platforms are rushing to buy him, and the asking price is also higher.

Enjoying these benefits and honors, naturally you have to bear this expectation.

Life is like this, and the entertainment industry is even more so. There is only progress and no retreat, otherwise you will be trampled to death by others.

Wei Yang has been in the limelight for many years since his debut. He seems to be in a good position and has made many connections, but in fact, there are countless people watching him, and there are even more people who are jealous of him.

Maybe they will not deal with Wei Yang directly, but as long as his new work fails and shows signs of decline, he will be attacked by everyone.

At the least, Wei Yang will be embarrassed, and at the worst, he will lose his vitality and suffer injuries.

Therefore, every time a starring work is launched, it is also a big test for Wei Yang. The better the performance of the previous works and the more famous the signboard is, the greater his burden and pressure will be.

However, it is not the first time for Wei Yang to experience it, and his mentality has been trained, but Xiao Zhao can't do it.

She was already very worried about this, and Wei Yang's coaxing and persuading her many times did not relieve her much.

As the premiere of "Shan Shan Comes" is approaching, her pressure is getting greater, not to mention the requirement of breaking 2 from the outside world.

This performance standard is simply crazy in Xiao Zhao's view.

Now 2011 is already halfway through, and with CCTV, the number of works with a rating of over 2 can be counted on one hand. Many TV stations have not even had a work with a rating of over 1 so far.

Ask around the entire TV drama industry, before the show airs, who dares to guarantee that the new show will break 2.

Not to mention breaking 2, few dare to say that it will break 1.

Ordinary actors can not care about the results, if this show fails, they can shoot other shows, but Xiao Zhao and Wei Yang are closely related, and they are in the same system, so how can they not worry.

On the day of the premiere, Xiao Zhao even suffered from insomnia, and could not sleep no matter what, and went online to read various feedback about "Shan Shan Comes".

Wei Yang was not sleeping well, and felt no one in his arms in the early morning. He recalled where he spent the night, and then blocked Xiao Zhao who was surfing the Internet in the study.

Knowing that persuasion was useless, he simply yawned and sat down on a chair, asking netizens what they were saying.

"The good reviews are still the same, you are so handsome, I am so cute, it's easy and fun, etc., and the bad reviews..."

Xiao Zhao, who suffered from insomnia, had already read through the relevant comments on major platforms and was familiar with the general word-of-mouth trend.

The good reviews are the ones mentioned above, and the bad reviews vary from person to person. What she cares about most is that some people think that she is not as beautiful and delicate as Fan Xiaopang and Na Zha before.

This cannot be said to be wrong. After all, Xiao Zhao is indeed not a peerless beauty, and it is understandable that some viewers do not like sweetness and cuteness.

But understanding is understanding, and the person concerned is still unhappy.

Especially some of Wei Yang’s fans questioned on the platform why he was filming with her, a firewood girl, and she was even more unhappy.

You are firewood, your whole family is firewood!

Xiao Zhao, who was already in a bad mood, was simply full of resentment. Wei Yang glanced at the comments and did not intend to be a warm-hearted boyfriend. He decisively ran away to avoid someone breaking his defense and taking it out on him...