Chapter 368 Wei Yang's Status and Deterrence
On July 10, with the pre-promotion in full swing, "Celebrating Yu Nian 2" premiered smoothly.
The average ratings on that day were - 2.51
It was slightly higher than the first part of "Celebrating Yu Nian", but it did not reach the first broadcast breaking 3 that many people clamored for.
Logically speaking, with the foreshadowing of the first part, the popularity of the major actors has increased a lot, and in the best time of summer, the ratings of "Celebrating Yu Nian 2" should be even more explosive.
But in fact, here we have to consider that the TV market has been shrinking rapidly in the past year and a half.
As mentioned before, the focus of the current TV drama market has begun to shift from TV stations to the Internet.
Although the former is temporarily better, it no longer has the overwhelming advantage of the past, and even this advantage is rapidly leveled or even reversed.
According to Wei Yang's experience in his previous life, the TV station can still last for a few years.
Especially the traffic idol dramas and many phenomenal variety shows that broke out later, achieving the final glory of the TV platform.
Around 2015, the online platform completely rose up, and the two sides were in a stalemate until after 2018, when the decline of TV stations was unstoppable.
The current market has not reached that level yet, but it has already begun to go downhill.
According to normal logic, the ratings of "Celebrating Yu Nian 2" should have higher expectations.
However, due to the overall sluggish environment, Blue Whale and Wei Yang believe that they are very satisfied to achieve the results of the first part.
Compared with the "conservatism" of the TV market, the popularity of "Celebrating Yu Nian 2" on video websites is truly crazy.
The number of views exceeded 100 million in 13 hours!
The number of views in 24 hours was 220 million!
It broke 1 billion in six days!
Even Boss Wei couldn't help but call Boss Jia and hinted that the data can be exaggerated, and all companies really did it, but you can't fill it with so much.
The TV station is about to break 3, and you have achieved 1 billion views in less than a week.
It seems that all Chinese people have nothing to do but sit in front of the TV and computer every day to watch "Joy of Life 2", right?
Boss Jia is just messing around, which is too inconsistent with the logic of reality, so that Blue Whale is embarrassed to release the publicity press release.
Ordinary audiences are fine, they don't know much, but people in the circle and even fans and spectators who are familiar with the situation can easily see the trick.
Boss Wei still has to save face. The key is that the performance of "Joy of Life 2" is quite good. What you did makes people think that the performance is fake.
Originally, "Joy of Life 2" could have become a trump card hit, but it was caught by others.
"Adding fuel to the fire."
Wei Yang was very unhappy. Last time LeTV took action, he turned a blind eye out of consideration for his feelings, but this time it was too much, which to some extent smeared Blue Whale.
"Joy of Life" is the trump card project of Blue Whale. It is not only a matter of investment cost, but more importantly, it is related to the company's status and development.
If Blue Whale goes public, this project can affect the market value of billions.
Even if it is not listed now, it is likely to completely establish the key to Blue Whale's position as the industry leader in the film and television industry and even the small screen field in Shanghai.
That's why he called Boss Jia in person. He doesn't care how LeTV does the accounting, but he can't sacrifice his own interests.
Boss Wei's current wealth and business status may not be as good as Boss Jia's, but he is not the young man that Boss Jia could recruit at will back then.
Boss Jia can't ignore him expressing dissatisfaction alone, not to mention that there is Hunan Satellite TV involved.
Although the data is falsified, this matter has little to do with Hunan TV, and LeTV and Blue Whale suffered the most, but it is involved in the "Celebrating Yu Nian" series after all.
Hunan TV, which has high expectations for it, doesn't care about LeTV and Blue Whale being damaged, but in protecting the interests of the "Celebrating Yu Nian" project, everyone's attitude is consistent.
So Hunan TV and Wei Yang also put pressure on LeTV, forcing the other party to act more restrained, and the data of all parties became relatively normal.
…
"Wei Yang is too timid. He has done so much, so he knows the ins and outs of this. Why is he pretending to be positive now?"
In a private club in Beijing, the LeTV couple and the creators of "Dragon Gate Escort" had a dinner
During the dinner, somehow the topic came up with Wei Yang. When the unpleasantness of the previous two days was mentioned, LeTV's boss Gan stood up for Boss Jia.
"You can't say that. Little Wei also has his own considerations."
Boss Jia next to him made up for it, but with his personality, in such an occasion, facing his wife's complaints, just saying this actually represents his dissatisfaction.
Facing Wei Yang, this little brother, Boss Jia's heart is complicated.
At the beginning, he can be said to be the first big boss to appreciate Wei Yang. He repeatedly sent out invitations, but was rejected by Wei Yang. However, the two sides still cooperated happily and had a good personal relationship.
At least for the several video websites that Wei Yang cooperated with, he and Wei Yang had the best relationship, followed by Zhang Huli of Sohu, and the others basically handled official business.
What made him a little confused and dissatisfied was that Wei Yang was always reluctant to get too close to him.
Of course, he figured it out later and it was probably related to his background.
From then on, they were no longer on the same path and were only partners, but Boss Jia didn't expect Wei Yang to refuse his face.
This made Boss Jia, who always claimed to be Wei Yang's mentor and had a smooth sailing in the entertainment industry and was praised wherever he went, not very happy.
At his level, he would not cause trouble just because of a momentary anger, but it is okay to express his attitude.
"Wei Yang is...how should I put it, he is a bit aloof and arrogant, probably because he is a scholar and young."
The person sitting next to him was Dagou, the boss of Xiaoma Pentium. The drama "Dragon Gate Escort" was filmed by Ning Caishen, who invested in LeTV and Xiaoma Pentium.
The private club for today's gathering belongs to Dagou, and it was he who organized the party, so he could invite Lao Jia and his wife.
Dagou and Wei Yang are also acquainted. "Heart Flower Road" directed by Ning Hao, which was co-produced by Blue Whale, is a project of Xiaoma Pentium.
The two sides have dealt with each other, but the relationship is average. Dagou's impression of Wei Yang is not bad, but not very good either.
Dagou was born in a military family, with a low-key and generous personality, and he has a lot of Jianghu spirit, so he is not called Mr. Li or Boss Li in the circle. People who are familiar with him call him Brother Dog or Brother Big Dog.
He has the personality of a big brother in the underworld. Wherever he goes, he gathers a group of people. He is usually supported by a group of people. He is very close to the Beijing circle, so he pays more attention to qualifications and status.
Wei Yang is a new upstart in the entertainment industry, and he started in Shanghai. Qualifications and other things are useless to him, and he himself is not very interested in the underworld style.
The auras of the two people are naturally not harmonious. Big Dog Brother privately thinks that Wei Yang is young and hot-tempered and does not know how to behave.
In fact, his perception is right or wrong. Wei Yang started his career by flattering coal bosses. He is not interested in it, but how can he not deal with such a big brother in the underworld style.
The key is that he supports the coal boss, and the coal boss pays for it. It is useless to support Big Dog Brother.
Xiaoma Pentium is a genuine film and television company, not a company like Guangguang that involves media, variety shows, and distribution. It can form a cooperative complement with Blue Whale.
To a certain extent, Blue Whale and Xiaoma Pentium are in a competitive relationship, and they are not from the same regional faction. Even the scale of the latter has been surpassed by Wei Yang in the past two years. Why does Wei Yang support him?
Age?
Whether it is the entertainment industry or the business world, what matters is status, wealth, and background. When does age matter?
Wei Yang has high emotional intelligence, but he is not addicted to being a younger brother.
Even the coal bosses have actually reversed their status at this stage. Except for a few big money holders, most of them are begging Wei Yang to help them make money.
Xiaoma Pentium is just an ordinary cooperative company for Wei Yang, but Big Dog Brother is acting like a big brother in the underworld. Wei Yang certainly doesn't care.
This can be said to be "young and vigorous", but is he still a young man if he is not vigorous?
Since Wei Yang was reborn, he has made money in various ways. In the early stage, he did not hesitate to be humble and small, and developed the company in his hands. Isn't it for the purpose of not pretending to be a grandson?
Including Boss Jia, he thinks that after Wei Yang became rich, he became arrogant and turned his face away from people.
It is not accurate to say this. It is not that Wei Yang has become crazy, but he is not a good person. He used to pretend and had to pretend to be a grandson.
Now that he has enough confidence, he will not bend his back naturally. If you treat him with the same perspective and attitude as before, he will naturally change.
Boss Jia and Big Dog, one has an old perspective, and the other puts on the airs of seniority, and looks at the problem somewhat one-sidedly. It is the assistant Kong Ergou next to Big Dog who said something honest.
"Starting from scratch, so young, and creating a fortune of billions, if I were Wei Yang, I would be much crazier than him."
Ning Caishen, who is also a screenwriter and producer, also said tactfully: "Screenwriters are confident in their works, and may not want to be affected by some off-site factors. It is understandable."
Kong Ergou became famous for writing gangster novels. He is the screenwriter and chairman assistant of Xiaoma Pentium. He participates in certain company management and is considered a confidant of Big Dog.
Ning Caishen is a popular big-name screenwriter in the industry. His "Dragon Gate Escort" performed brilliantly, and the three parties are preparing to deepen cooperation.
The words of these two people still have weight. Boss Jia and Big Dog looked at each other and did not talk more about this topic.
Not to mention that no one is supporting him, if this word gets to Wei Yang's ears, it will be a trouble...
Although the two of them are arrogant, Boss Wei is not made of clay.
His hometown is okay, and he has a big family and a big business. Xiaoma Pentium may not be Wei Yang's opponent.
In fact, the reason why Big Dog has a bad impression of Wei Yang is actually related to the fact that Ning Hao, the director of Xiaoma Pentium, is too close to Wei Yang.
He is afraid that Wei Yang will poach his girlfriend...
The topic changed, and the rest of the people at the dinner were relieved, especially the leading actors of "Dragon Gate Escort".
Let's put it this way, most of these people are from Shanghai Theatre Academy and Shanghai Drama Center, hanging out in the Shanghai circle or have connections, and it's really hard to guarantee that someone will secretly do good things for Wei Yang.
They don't care how the big guys fight and kill each other, they are just afraid that they will implicate the spectators.
Imagine, when someone hears someone scolding him/herself at a drinking party, it is hard not to think whether the people at the same party will also scold him/her, and even vent their anger.
Maybe Wei Yang is not such an unreasonable person, but they can't afford to gamble. If the big guys vent their anger, they, the small guys, may very likely "lose their families".
So everyone hopes that the dinner party will be harmonious and peaceful. If you really want to scold, do it in private, and don't let us get involved.
Boss Jia and Big Dog are also smart people. They can see some tricks and are a little surprised and surprised.
I didn't expect Wei Yang to have such status and deterrence in the entertainment industry now. It seems that they really underestimate this young man who started from scratch...
Something happened at home, and the updates these days are a bit messy. I will try my best to make up for it