Chapter 405 Word of Mouth Spreads, Strategy Succeeds, Feng Pants Never Disappoints

[A commercial film with a very high degree of completion, with both smoothness and coordination, and values ​​higher than the average of domestic films. The actors' tacit understanding raises the favorability, 8.5 points]

[To be honest, I am a little disappointed. It is not as surprising as the previous "Famous", but it is not bad. People who are not demanding of movies can watch it]

[The way of overlapping time and space is not new, but Wei Yang can always give new surprises]

[Fan Ye is beautiful, and Wei Yang is unexpectedly cute. The two actors are a big plus]

[Facts have proved that only Wei Yang can shoot Fan... well. After "My Love from the Star", only "Famous" and "Time Travel" can really capture the charm of this Asian goddess. I strongly recommend that the two of them tie Death]

[If it was at the beginning of the year, 7 points would be enough for this movie, but after watching "Tiny Times", I think this movie is particularly good]

[The plot structure is actually a bit old-fashioned. Anyway, the movie is fully set up in the middle and late stages, and the subsequent plot can basically be guessed. It can only be said to be above the middle level, but the advantage is that the emotional line is very sweet. As a love movie, this is a big plus]

[Facts have proved that although Wei Yang is very bad in reality, he can really create a good man. Lu Ming in the movie is kind, simple and upright, and wants to get married]

[The movie is five stars, but the last Easter egg is single dog, deduct two stars (angry)]

[……]

Compared with the hot box office, the reputation of "Time Travel Cohabitation" is actually somewhat restrained overall.

It is definitely not a bad movie that everyone shouts and beats, but there is not much surging praise.

Overall, the evaluation is relatively mediocre. The initial Douban score was only 6.9 points. Later, with the hot box office, it rose a bit, and currently barely maintained at around 7 points.

This score is not as good as Wei Yang's debut film "The Name of the People", which scored 7.6 points and peaked at 7.8.

Normally, Chinese films that can reach 8 points on Douban are all excellent works, and even many classic films are just over 8 points, and some are not even 8 points.

"The Name of the People" scored 7.8 points, which can barely be called a quasi-classic to some extent.

However, although it is not as good as "The Name of the People", the value of "Time Travel Cohabitation" is not low.

As far as the current Lunar New Year file is concerned, "Time Travel Cohabitation" is second only to Ning Hao's "No Man's Land".

"Drug War" later had a high Douban score, but many reasons were due to the use of memes and the subsequent popularity.

Many viewers loved the movie and gave it a high score. At present, "Drug War" has just been released and there is no ghost filter. The Douban score is roughly the same as "Time Travel Cohabitation", but there are fewer people who scored, so it ranks behind.

More importantly, this year is the "first year of bad movies". The summer movies "Tiny Times" and "Fuji Mountain Residence" can be said to have opened the eyes of Chinese movie fans.

In such a comparison, "Time Travel" becomes particularly pleasing to the eye, even precious.

So many times, you don't need to be so good, as long as you do better than your peers, you can win without fighting.

The "mediocre" reputation did not affect the box office trend of "Time Travel", and even created a relatively favorable public opinion environment.

At present, it has not been seen, but after "Private Customization" and "New Police Story 2013" are released, they will immediately explode and take off.

Again, no matter how hard you try, it is not as good as the contrast of your peers.

After realizing that "Time Travel" has a good reputation, Wei Yang can't wait for "Private Customization" to be released.

Judging from the information he knows and some information from his previous life, it will definitely be fun to watch...

...

On December 19, "Time Travel" has been released for a whole week, and the real-time box office in the afternoon is 428 million. If the box office in the evening is included, it is expected to exceed 450 million.

After all, the next few days are non-working days, and the box office is obviously not as good as the previous few days, but the average single-day data of nearly 50 million is also perfect.

This is inseparable from Wei Yang and Fan Xiaopang's crazy publicity, including the promotion of the next issue of the Korean special of "Running Man" and the appearance of many popular variety shows. It is no exaggeration to say that the two are almost on the hot search list.

This concentrated publicity method, focusing on the beginning and neglecting the end, actually overdraws the box office potential of the movie in the later stage.

However, this is also within the expectations of the team. After all, they will have to go head-to-head with two strong enemies later, and no one knows what the result will be. It is better to gamble in the early stage.

As long as the box office revenue is high enough in the early stage, not only can we take the lead, but also we can be more relaxed and sit back and relax. Even if the three companies lose in the later stage, the movie will make enough money.

Judging from the current data, "Time Travel Cohabitation" perfectly realized the strategy of frantically grabbing the box office in the early stage.

It also allows "Time Travel Cohabitation" and Wei Yang to accept any result in the future.

It's just a pity for the movies of the same period such as "Storm" and "Four Famous Detectives 2".

"Time Travel Cohabitation" is in full swing, and these movies were once rolled up and collapsed.

The lowest screening was cut to a total of 30% by several companies, and "No Man's Land" even had a single-digit screening. I heard that Ning Hao almost called Boss Wei to complain.

But there is no way. Boss Wei has a face, and the key is that the box office is really awesome.

In the daily box office market, the comprehensive box office share of "Time Travel Cohabitation" has never been lower than 60%, and the peak was close to 80%. The theater chain must give priority to movies that can make money.

However, today, "Personal Customization" was released, and the good days of "Time Travel" are over, at least it is impossible to "eat alone".

The title of the king of the Lunar New Year's box office is not a joke!

Under the premise of the hot screening of "Time Travel", and the accumulation of many early advantages, it still strives for 35% of the screenings.

If there is no "Time Travel", it is estimated that it is expected to strive for 50%.

In Xingcheng, Wei Yang and Fan Xiaopang, who finished work at night, and many crew teams directly booked a theater to watch "Personal Customization" and explore the enemy.

This kind of thing is also very common in the entertainment industry. Only by knowing yourself and the enemy can you deal with it freely.

Liu Tianxian and others are afraid of "Time Travel" and regard it as their great enemy. "Time Travel" is also very wary of "Personal Customization", so they watch it in groups.

As for booking the theater, it is not to help the enemy, nor is it because Wei Yang has too much money to burn, but they want to analyze and discuss the movie. There are many people and the noise is noisy, which will inevitably affect other audiences' normal viewing.

So we simply booked a theater, and everyone discussed freely, and people like Wei Yang who were not convenient to show their faces could feel more comfortable.

Fan Xiaopang glanced at the production assistant who was eating potato chips in front of him, forced his eyes away, and talked to Wei Yang to divert attention.

"Do you think this movie can catch up with us?"

Fan Xiaopang said this with great pride. The box office of "Famous" exceeded 500 million, and "Time Travel" was already 500 million. If we are bolder, it is even expected to reach 800 million.

She also became the heroine of two hit movies, and her cumulative box office ranked among the top among many actresses.

"Famous" has a good reputation, but after all, it is just a group portrait movie. Although she is outstanding, she does not have many roles.

But "Time Travel" is a love movie, and it even has many shadows of chick movies. She is the core of the serious movie and occupies a large proportion of the success of the entire movie.

It can be said that with these two movies, if someone says that Fan Xiaopang is a carpet star in the future, it is a real lie.

The popularity of the movie box office also made Fan Xiaopang's ambitions continue to expand.

At present, she is no longer satisfied with "Time Travel Cohabitation" just having a dazzling box office. She also wants to dominate the Lunar New Year period and firmly sit on the throne of the top three Chinese-language movie box office in 2013.

The movie that has been released so far, "Journey to the West: Conquering the Demons", which has set a new record for Chinese-language movie box office, firmly occupies the first place.

Zhao's "So Young" is the runner-up with a box office of 719 million yuan, and Xu Laoguai's "Detective Dee: The Mystery of the Phantom Flame" ranks third with a box office of just over 600 million yuan.

If the data can be stabilized, "Time Travel Cohabitation" has a great chance of entering the top three, but the premise is that it will not be overtaken by "Private Tailor" and Cheng Long's drama.

"It's hard to say."

Wei Yang did not make random promises. After all, in his memory, the box office data of "Private Tailor" was not bad.

Even if there are variables now, he has made a lot of arrangements, but no one can say what kind of ending it will lead to. At least before the relevant data comes out, he dare not say that he is very sure.

"You are just too cautious. I think we have a great chance of winning. Feng is not your opponent at all."

Fan Xiaopang is very confident in Wei Yang, and the situation of "Time Travel Cohabitation" is indeed very good.

On the other hand, Fan Xiaopang privately hopes that Huayi and Feng Kuzi can suffer a big setback.

Fan Xiaopang has no old feelings for Huayi, the old boss. On the contrary, Huayi is a sad place for her. The breakup was not pleasant, and there was even resentment. She did not have a good impression of Feng Kuzi, the so-called "Bo Le".

This old guy has always been arrogant to the people below him, and he loves to look down on people. He is also poisonous. Many people who work with him don't like him.

In the previous life, for various reasons, Fan Xiaopang still sought cooperation and hugged thighs. Now with Wei Yang behind her, she hopes that Huayi will get worse and worse in the future, and it is best to give up the position of the industry leader to Blue Whale.

This battle against "Private Customization" is also a kind of "revenge" in Fan Xiaopang's view. She hopes to let herself vent her anger in the past.

"I'm not sure whether we can win or not, but there is hope for you to vent your anger."

"Really?!"

Fan Xiaopang was very surprised. Wei Yang smiled and kept it a secret, asking her to wait for a few days.

His relationship with Huayi was not very harmonious, and there were even some old grudges. Without affecting the overall situation, he was willing to take advantage of the situation to pit the other party.

Originally, it was for his own comfort, but now he killed two birds with one stone, and it was not bad to win a smile from the beauty and exchange some benefits.

The two chatted and the movie started playing. Fan Xiaopang came here purely to join in the fun, while others were working overtime, discussing one or two with each other from time to time, and many people took out their mobile phones, turned down the brightness, and recorded some key points.

Boss Wei did not take notes. He had watched this movie several times and had a certain understanding of many details of the plot.

To be honest, the movie "Personal Customization" is not bad, and it can even be said to be a very pleasing commercial film.

Especially the unit of Fan Wei, which is a classic, with extremely ironic black humor, sharp lines, and constant golden sentences.

"Use this to test the cadres. Which cadre can't stand such a test?"

"I want to challenge my weakness."

"There are bad people among the masses!"

"..."

Even though Wei Yang has seen it more than once, he still can't help but smile when he sees this part.

As for other parts, the director who pursues elegance and Song Dandan pretending to be a rich woman to buy a house are also well handled, which makes people laugh.

But then again, apart from these few plots, the other plots are really average, and the connection is very fragmented, a bit like a collection of jokes.

As for Wei Yang, he felt that Feng Kuzi didn't take the film seriously at all, and he could clearly feel some perfunctory.

Rumor has it that this film was made by Feng Kuzi specifically to make money after "1942" lost money, so the degree of care was not high.

Take the same type of "Party A and Party B" as an example. The whole movie is a big ring inside a small ring, with a brisk rhythm, a warm atmosphere, a beginning and an end, and clearly depicts the story of a group of young people with dreams and lives.

And "Private Customization" throws out the setting of a "dream-making" company, and then piles up unit plots.

There is no main plot, and several protagonists shout slogans and toss around, just to make their dreams come true, like a group of tools, giving the audience an indelible sense of separation.

Coupled with a large number of advertisements and scene promotions, the movie lost the lifelikeness of "Party A and Party B", adding a bit of falsehood and cheapness.

To be frank, this movie is supported by the wonderful performances of the screenwriter, Ge Da Ye, and several supporting roles such as Fan Wei and Song Dandan.

It is by no means a bad movie, but it is also difficult to call it a good movie with excellent quality.

The most important thing is that this is a work of Feng Kuzi that is completely rehashing "Party A and Party B".

It is not that rehashing is not allowed, there are too many people in the entertainment industry who rehashing their old works.

But others can do it. Directors of Feng Kuzi's level have quite high requirements for him in the industry and the outside world. They never want him to stay in the comfort zone, but to move forward bravely and forge ahead for the Chinese film industry.

In this case, Feng Kuzi's rehashing is simply not doing his job in the eyes of many people, and he is self-degrading.

What's more terrible is that he didn't even rehashing his old works well!

If Feng Kuzi really makes a "Party A and Party B 2", even if it is rehashing his old works, it is estimated that many people will recognize and support it. Good movies can overwhelm everything.

But if you make a weird "Personal Customization" that even seems to destroy your own reputation, then you will be criticized.

As expected by Wei Yang, after the release of "Personal Customization", all major film critics and senior fans were furious.

Many people criticized the movie and Feng Kuzi fiercely, and even his die-hard fans and fans turned from fans to haters because of love, and they were disappointed with him.

For directors, being criticized for making movies is already commonplace, and most directors have long been indifferent to it.

But Feng Kuzi, known as "Feng Cannon", is definitely not one of them. He directly criticized those who criticized him on Weibo...