Chapter 421 Breakthrough in Diversified Development, Preparation for Video Website

Li Jiahang was forced by Wei Yang to take a photo of herself wearing a skirt and post it on WeChat Moments. Then she could no longer stay in Yunhua Mansion and ran away with Li Sheng.

Without Li Jiahang, Wei Yang no longer pays attention to the Spring Festival schedule, but instead focuses on "Cohabitation in Time and Space" which has come to an end.

The movie was released in mid-December last year, and the key was obtained later. Although the box office was very low in the later period, it still lasted until the Spring Festival.

Now that several major movies are released at the same time during the Spring Festival, the already meager box office of "Cohabitation in Time and Space" has almost completely cleared up.

If nothing else happens, after the annual holiday in a few days, and when the theater chain resumes full operations, it is estimated that the painting will be arranged.

Therefore, now this movie can basically be considered as the final box office. Even if there is an error, it is at most 100,000 or 200,000.

803 million!

This is the box office of "Cohabitation in Time and Space", which has exceeded the 800 million mark in a very thrilling way.

The final overall ranking was below "Journey to the West: Conquer the Demons", and it was the runner-up in the mainland box office in 2013.

It can be said that this data is very eye-catching.

It's a pity that there is "Journey to the West: Conquer the Demons" with a box office of more than 1 billion, which somewhat reduces the sense of presence.

Moreover, the movie market has been booming in the past two years, and box office data has risen wildly, which dilutes the shock of this result.

In addition, Wei Yang's "Celebrating More Than Years" series broadcast at the same time was particularly brilliant, breaking countless records and even ascending to the TV throne, harvesting popularity like crazy.

So much so that this blockbuster movie, which can clearly be ranked at the top of the box office list of Chinese-language movies and set a new personal record for Wei Yang, has received a lot of attention that can be described as "shabby", which is not in line with its performance.

The biggest popularity is not the movie itself, but the "grievances" between Feng Pants.

That being said, after all, "Cohabitation in Time and Space" is the runner-up of the year, and no one will really underestimate this movie.

Especially for Wei Yang, who has only made two movies since his debut, one is higher than the other.

Last year's debut film "Famous" had a box office of 505 million, making it into the top ten of the year's total box office, ranking seventh, and ranking fourth among Chinese-language films.

If "囧囧" hadn't come out, there would have been another "Painted Skin 2" Wu Ershan to disrupt the situation.

Wei Yang is likely to become the most popular filmmaker in 2012. After all, few people's debut films can achieve this level of popularity.

This year, many people are optimistic about Wei Yang but also wait and see. After all, his first work became a hit, and there are many examples of his second work overturning.

The Rookie Wall doesn’t only exist in the NBA!

As a result, Wei Yang's performance eliminated all doubts, and he smashed the so-called rookie wall with one kick.

Annual box office runner-up!

Moreover, he stepped on the two major movie giants Feng Pengtong and Cheng Long. If the Lunar New Year movies are all counted, Ning Hao, Liu Tianwang, Deng Chao, and Liu Tianxian were also defeated by him. This runner-up is full of gold.

Some people even think that "Cohabitation in Time and Space" just didn't hit a good schedule.

It was forced to fight with many movies such as "Private Customization" and diverted part of the box office. If one person monopolized the Spring Festival slot like "Journey to the West: Conquering the Demons", it might even exceed 1 billion.

Wei Yang does not agree with this statement. It is true that competition in the same category will divert box office revenue, but at the same time it will increase popularity and exposure, and expand the publicity effect.

He knew the movie "Cohabitation in Time and Space" well.

The quality isn't bad, but it's not great, and its selling points aren't enough to hold up a slot on its own.

It can be said that its ability to win 800 million box office, the popularity of the Lunar New Year show, the later competition with "Private Customization", and even the public quarrel with Feng Pants played a role that cannot be ignored.

What made him even more happy was that Feng Pants was also implicated, and the box office of "Private Customization" was tens of millions less than he remembered.

Huayi certainly did not lose money, but from the perspective of box office competition, it fell behind "Cohabitation in Time and Space" with a box office of over 100 million. This war can be described as a complete failure.

A great director who has been popular for several years faced off head-on and lost to a "yellow kid" who only made two movies.

Even though not many people could afford to offend this "yellow boy", there were still many people who made fun of Feng Pants about this matter. Who would let him get away with it?

Personally speaking, Wei Yang is very satisfied with the results of "Cohabitation in Time and Space".

He is not as greedy as others, and 800 million is already very good.

You know, the cost of "Cohabitation in Time and Space" is only around 60 million, and this still includes publicity and distribution.

And just from the theater box office share, the crew can earn 300 million, plus miscellaneous things such as product placement and copyright operations.

The profits from this movie alone can directly meet most of Blue Whale’s normal investment expenses this year.

And Blue Whale can gather more funds and carry out a larger-level layout——

Video website development!

One thing to say is that Wei Yang had never thought about becoming a platform owner before. It wasn’t that he didn’t want to, but he didn’t have the capital.

Video websites are too expensive...

The formation of the three major video websites in later generations was not natural, but was achieved through rounds of fighting and trampling on numerous corpses.

The three major video websites each have top-notch capital behind them. Needless to say, Penguin is joined by Youku and Alibaba, and Baidu is behind iQiyi.

Even later, as Baidu fell into decline, iQiyi was forced to transform.

It no longer burns money to expand, but instead prioritizes profitability, and there have even been rumors of being acquired many times. The reason is that Baidu's support has dropped sharply.

So Wei Yang didn't think too much. He just wanted to make movies, TV series and variety shows, and then sell them to the platform.

But many things did not develop according to Wei Yang's ideas. As the scale of Blue Whale grew, more and more aspects and layouts were involved.

One thing that could not be ignored was placed in front of Wei Yang!

That is Blue Whale's main business, film and television production, artist management, and variety show production. The market is almost unable to take it.

For the goal of 2014 alone, Blue Whale plans to produce and invest in double-digit TV series, more than 5 movies, and several new variety shows.

And this is not a complete plan, and there is a high possibility of an increase in the second half of the year.

Of course, this is only a small part of the entire entertainment market, but it cannot resist the high quality and high price of Blue Whale's projects.

In other words, these projects of Blue Whale are basically in the mid-to-high-end market, and even focus on the high-end market.

In this way, the proportion of this number is terrible.

There are more than just Blue Whale companies in the entertainment industry, and each TV station and website also has its own output. The battle in the high-end market will become more and more fierce in the future.

Blue Whale can still be stable now, but if it develops further in the future, the annual output will double.

This is not an unimaginable number for a fast-growing film and television company.

After all, the output of Blue Whale was pitifully small two years ago, but now it has doubled several times. If the same development trend is maintained, it will take at most 2 to 3 years to achieve this.

This is troublesome. The market is so big, and each company has its own private plot.

No matter how powerful Blue Whale is, it is impossible for all projects to surpass the trump cards of other companies, so once the market cannot take up Blue Whale's projects.

That's the ending. The good projects can be sold, and the inferior ones are forced to enter the inventory queue.

Film and television companies rely on projects to recover. If a project cannot be sold, it means that a sum of funds is suppressed. No matter how profitable Blue Whale is, suppressing a few projects is enough to hurt its bones.

At that time, either cut off the arm to survive, reduce the scale by itself, from big to small, give up the country that has been fought hard, and live in a circle.

Or continue to grit your teeth and develop to see if you can break through the siege, but it is likely that the more you shoot, the more you suppress, and eventually enter a vicious circle. One day, the capital chain will be broken and bankruptcy will be over.

So if it continues like this, Blue Whale is in danger, but it cannot stagnate and actively control its scale.

Not to mention that Boss Wei will not be so cowardly, others will force him to continue to develop.

Blue Whale is now in a strong momentum, and everyone is like a clockwork machine, advancing without retreat, determined to become the industry leader. If the brakes are stepped on, there is no need to wait until the future, and it may fall apart now.

Not many talents are willing to work in a company without ambition, especially those with strong abilities and ambitions.

Blue Whale has a lot of talents, not just relying on Boss Wei's personal charm, but the company is developing rapidly, so people come to join, everyone works together to make the company bigger and stronger, and then reward according to merit, get promoted and get a raise, and become a well-known figure in the industry.

If Wei Yang does not develop, he will block everyone's money and prevent everyone from getting ahead. No matter how handsome he is, he can't keep people.

So at this point, things are very simple. Blue Whale must seek a higher level of breakthrough.

Huayi actually did this!

The concerns of the Wang brothers and Wei Yang are somewhat different. Boss Wei is confident in his own project, but he is worried about the restriction of development after the market is saturated.

Huayi's development is not as smooth as Blue Whale. They have made money and lost money.

Therefore, the Wang brothers think that the film industry is too unstable. Not to mention the peak season and off-season, the key depends on luck, and the uncertainty is too high.

To put it bluntly, the two brothers value the interests, not the film itself.

They don't care whether Huayi can support Chinese-language films, but they care more about how to make money in a long-term and stable manner.

So Huayi began to make various arrangements, wanting a more stable and diversified development, including games, cinemas, film towns, and finance.

They even shouted the slogan of "de-filmization" and abandoned their own foundation.

In contrast, although Wei Yang also chose diversified development, he clearly understood what the biggest advantage of Blue Whale was.

Stable and high-quality content!

The weakness of Blue Whale is that it is difficult to perfectly digest these contents in the future, so we must use this as a breakthrough to make up for this weakness, form an industrial chain, and increase the company's development ceiling.

Naturally, establishing its own platform has become the next strategic goal of Blue Whale.

Once Blue Whale has its own platform, it will not only be a film and television company, content digestion will no longer be a problem, and it will coordinate the various resources in Wei Yang's hands.

By then, Blue Whale will not only be in the field of film and television, but will also expand into the entire entertainment and even the Internet, becoming a truly large capital.

Of course, the prospects are bright, but the process is uneasy.

Just burning money is enough to give Wei Yang a headache. Other problems such as how to get traffic, how to retain users, strive for exposure, and achieve profitability are all big problems one after another.

Wei Yang knows that he has no intention of breaking up with the three major video websites. He is very satisfied to be able to reach the level of Mango TV.

Wei Yang even has a way out in his mind. If this website fails, he can find someone to take over.

Don't forget that he is still a major shareholder of Station B, and Wei Yang of Toutiao has also connected with them. With the future strategies of these two companies, it is completely possible to sell it to them.

Of course, selling off is the worst option. In Wei Yang's mind, his real goal is to reach cooperation with these two companies.

Especially Toutiao. Video websites cannot do without traffic, and Toutiao is the only traffic pool that can rival Penguin in the future.

The two parties can form a strategic cooperation, or even invest in each other, one to develop short videos, and the other to develop video websites, forming strategic complementarity to fight Penguin.

As for Bilibili, the two parties can also reach a cooperation. In the beginning, Wei Yang even wanted to enter the game directly with Bilibili.

But the development strategies of the two parties are completely different. Chen Rui, who has already intervened in the management of Bilibili, has his own ideas and is impossible to accept the requirements of Blue Whale.

So Wei Yang had no choice but to work alone. He is preparing funds to acquire a video website.

…

Blue Whale Building, conference room

Wei Yang is listening to the special acquisition team report to him about the video websites that can be acquired.

Blue Whale entered the game too late, and it was too slow to start from scratch. By the time it developed, the opportunity was cold.

Therefore, the simplest and most convenient way is to acquire a relatively mature video website, directly obtain its own resources, users and technology, and then change its appearance to achieve the situation Wei Yang needs as quickly as possible.

The acquisition team is not composed of Blue Whale alone. This time, Boss Wei has made every effort, including the investment funds and financial teams under his name.

Moreover, Wei Yang has already made a request, and if necessary, he can also use some other funds, even private and bank loans.

First concentrate on taking over the website.

As for the funds and shares of all parties, most of them are transferred from left hand to right hand anyway. At that time, some agreements will be signed first, and then they will be slowly sorted out and adjusted.

"Among the websites that are expected to be acquired now, the one with the best development and the largest scale is Sohu."

"In the past two years, Sohu has been hit by major websites, and its traffic users have been declining. Now it is all supported by American TV series. There were rumors of acquisition by Penguin before, but it was denied."

"Sohu Video is very large, and Boss Zhang may not be willing to sell it. But if he does not acquire all of it, but takes control, there may be hope, and it will be beneficial to the development of the website with the support of Sohu.com."

Wei Yang did not comment. That Zhang Hu is not easy to deal with, and Sohu Video is too large. Although there are many benefits, it is easy to be choked.

"In addition to Sohu Video, PPTV is also a good target. The latter is currently controlled by Suning. The other party does not attach much importance to it, but it will not let it go easily."

"Fengxing.com is more inclined to the channel industry chain. Its online development is not strong. The advantage is that we can directly enter the PC, mobile, and TV channels. However, it is backed by Shanghai Broadcasting and Television, which is also a tough nut to crack."

"56.com, which has limited development itself, and Renren behind it has already intended to withdraw. It is the easiest target to acquire, but it has many shortcomings and is small in scale, so it needs to be transformed and invested vigorously."

"And Kuaibo..."