Chapter 438 The Epic Drama that Opened the Era of Traffic Stars and Video Websites

"Ahhh, Baili Tusu."

"Zhang Ruoyun, I love you."

"Look here, ahh."

"..."

When Zhang Ruoyun came down from the stage of the event, the crazy screams and cheers almost exploded the speakers at the scene. The assistants and staff separated the enthusiastic fans and protected him from leaving the scene.

In the backstage, his agent and boss Yang Tianzhen saw Zhang Ruoyun, and his fat face was almost broken by laughter.

"Ruoyun, thank you for your hard work,"

She couldn't help but be happy. Even though the company had high expectations for "Gu Jian Qi Tan", it also intended to promote Zhang Ruoyun as the company's male star.

But no one could have expected that this drama would be so popular, and Zhang Ruoyun himself would soar to the sky.

In these days, with the popularity of "Gu Jian Qi Tan", Zhang Ruoyun's popularity has never dropped.

Every day, the number of Weibo fans increases by hundreds of thousands, and it is not uncommon to break a million in a single day.

In the search popularity list of related artists, almost all of them made it into the top five, and the top three are everywhere, and it is also common to dominate the list.

The three words [Zhang Ruoyun] once became a common word on the platform, and the usage and search volume increased by more than tens of thousands times compared to before the TV series was broadcast.

The media, fans, industry and business levels have responded to this new male idol with great enthusiasm.

Just now, Yang Tianzhen's personal and company mailboxes are filled with various media and invitations. Now Zhang Ruoyun is a shining cash cow in Yang Tianzhen's eyes.

"Drink a sip of water, I will personally mix it for you, warm water."

Yang Tianzhen's tone was so gentle that Zhang Ruoyun was very uncomfortable and expressed awkwardly.

"Boss Yang, can you speak properly?"

He really holds the power within the company. Although he is still polite to the artists, he also maintains the majesty of the leader and boss. Especially for newcomers and small stars, Boss Yang is still very oppressive.

Zhang Ruoyun was brought to the company by Yang Tianzhen, and he is also valued. He is considered a direct favorite. The two have a good relationship in private.

But even so, he has never felt Yang Tianzhen's kind and gentle side.

It's not that Zhang Ruoyun is a slut who has to see Yang Tianzhen's cold face, but he is afraid that there are other purposes behind being too gentle. The unspoken rules in the entertainment industry are not just between male bosses and female artists.

Zhang Ruoyun respects Yang Tianzhen very much, but only in terms of work. At best, they are friends. There is no distraction in terms of feelings.

"Tsk, what's there to be afraid of? If I want to be with you, why would I wait until now?"

Yang Tianzhen is such a shrewd person that she can't understand what he is thinking. She snorted disdainfully, stuffed the water into Zhang Ruoyun's hand, and sat down on the sofa in the backstage, causing the latter to groan slightly.

"No more nonsense, have you read the schedule and endorsement list I sent you last night?"

"I have read it, but is it necessary to arrange it so tightly?"

Zhang Ruoyun was a little scared. The workload of the schedule almost made him a mule, and he wanted to relax a little.

"Is it necessary? Boy, this is a once-in-a-lifetime opportunity to make a lot of money."

Yang Tianzhen glared at him and said with a sense of regret: "Do you think this drama can make you famous for life?"

"Let me tell you, the entertainment industry is updating and iterating too fast now, TV dramas are emerging in an endless stream, and newcomers are also coming one after another."

"You are not Mimi, she has been famous for a long time, has many works, and has a stable basic base. She has the capital to play slowly, and has even begun to transform and participate behind the scenes."

Speaking of this, Yang Tianzhen was still a little indignant. Da Mimi left Shanhu to establish Mixing and start a new business. Not only will it have a significant impact on the company, but it may also form certain competition in the future.

However, behind this is Boss Wei, and there are many situations involved. Yang Tianzhen can only hold back her dissatisfaction in her heart.

Fortunately, before leaving, she helped her bring out Zhang Ruoyun. This card was played well, and it was no worse than Da Mimi, so Yang Tianzhen paid special attention to Zhang.

"You became famous too quickly, and you still have potential. This year is fine, but if your works don't continue to be popular next year, you will have to decline. If you can't continue, you will be out of fashion."

"Of course, our company is definitely not short of resources, but who can guarantee that everything will go smoothly, so you should also make more preparations while you are here."

"Let the company and the big boss see your value, give more resources to support you, and you can make more money yourself. If you don't succeed in the future, at least you will make a lot of money."

Although Yang Tianzhen's words are a bit PUA, they do make sense.

Taking advantage of the popularity and making crazy money is good for both the company and Zhang Ruoyun himself.

The fortune of the entertainment industry is too hard to say. How many people are short-lived, and then regret not taking advantage of the good market to make a fortune. Later, they can only drink soup when they are out of fashion. This is a bloody lesson.

Of course, Coral Entertainment and even Wei Yang behind it have made a lot of preparations for Zhang Ruoyun.

Since it is a cash cow, everyone wants him to last for a long time, make a lot of money first, and then arrange the layout to make him popular and continue to make money.

"You are so lucky."

After convincing Zhang Ruoyun, Yang Tianzhen couldn't help but sigh: "Do you know how the outside world calls you?"

"What do they call you?"

"Little Wei Yang!"

"Ah?"

Zhang Ruoyun was a little amused. He didn't dislike this nickname. To be frank, it was his honor to be able to take advantage of Boss Wei.

But there were too many people who called him this nickname!

Just like a new star emerges in the football circle, either the Chilean Messi or the Philippine Ronaldo, Wei Yang is the most popular young artist in the mainland, and he himself has a strong legendary status, so many newcomers are willing to take advantage of the popularity when they debut.

If it weren't for the superior status of Boss Wei, ordinary people would not dare to offend him, and they might start to touch porcelain or even drag him down.

"They are far-fetched, but you are different. In recent years, apart from Professor Gu who made a sensation in Asia, who can compare with your Baili Tu Su."

"Overnight fame, soaring to the sky, becoming the darling of the media and fans in a short period of time, it's like, too much like."

Yang Tianzhen sighed a little. She was a member of Fan Xiaopang's team back then. She saw with her own eyes how violent the performance of "My Love from the Star" was, and how Wei Yang killed all the enemies. Unexpectedly, after many years, she can see some shadows from Zhang Ruoyun again.

"Boss Yang, who is more popular now, me or Boss Wei?"

"You?"

Yang Tianzhen looked at him and shook his head: "Your drama is popular enough, but it is still far behind "My Love from the Star."

"It is a real national carnival."

"Young people and middle-aged and elderly people are chasing the drama together. Every TV station broadcasts this drama. White-collar workers slack off at work, and students skip school to go to Internet cafes and secretly watch reruns online."

"If anyone doesn't know who Professor Gu is, then he is like someone from the mountains. Even experts are analyzing it."

"All TV drama-related products are selling like crazy, Brands and companies beg you to pay them, international first-line brands put down their reserve, Japan and South Korea charter planes to invite them to participate in activities, bodyguards accompany them, and they have to be on guard against fans rushing over when they go to the bathroom. "

"If Wei Yang and Bing Bingjie sneeze or look at each other, it will make the front page headlines."

"..."

When Yang Tianzhen mentioned these, she was still excited and yearning: "That was the most glorious moment for me as an artist team. I felt like I was at the center of the world. I don't know if I can do it again in this life."

Zhang Ruoyun was stunned by the scene described by Yang Tianzhen.

He thought he was famous enough now, and he would wake up with laughter in his dreams at night. It was a situation that countless artists could only dream of, but he didn't expect that he was still a long way from Wei Yang back then.

"To be honest, rather than saying that "Gu Jian Qi Tan" was popular, it's better to say that you have encountered a good time. The right time, right place, and right people, and luck are on your side, so I say you are lucky."

Yang Tianzhen's words were not groundless, Zhang Ruoyun did encounter a good opportunity.

In 2014, with the rapid development of the Internet and mobile networks, the role of the media continued to decline, and the popularity of the Internet has become the mainstream.

Once a drama forms a hot spot, it can quickly become popular and begin to be exposed in large quantities. The speed and ability of creating stars are much stronger than before.

At the same time, the fan circle culture is constantly forming and has a good influence. Star chasing has become one of the popular symbols of young people.

At this time, Wei Yang, Hu Ge and other young actors have been popular for a long time and no longer have a sense of freshness. They have transformed from simple idols to performing stars.

In addition, the collective rise of the 85 flowers and the crazy rise of the 90 flowers such as the second beauty of Xinjiang Province + Shuangzi sister have made the female market saturated to a certain extent.

The industry and the public need a local male beauty market, one is to meet the needs of star chasing, and the other is to resist the impact of Japanese and Korean idols.

In this case, it is normal for male traffic artists to emerge. Whoever seizes this opportunity will rise to the top.

In the previous life, Li Xfeng was successful, and now he has become Zhang Ruoyun. Who else will be successful in the future depends on their own energy.

In a sense, "Gu Jian Qi Tan" is also a milestone in the history of Chinese TV dramas.

It not only heralds the beginning of the era of male star traffic, but also represents that the network platform has surpassed the TV platform.

At least more than half of the popularity of "Gu Jian Qi Tan" this time comes from the network platform, which shows that the platform of phenomenal TV dramas has changed.

In the past, TV stations were the main ones, and the ratings were mainly compared. The data of the network platform was supplemented. Even in the past two years, the rise and fall of the two platforms barely maintained a 50-50 split.

But "Gu Jian Qi Tan" is different. Its ratings are maintained at around 2-2.5, which is not low, but it is not outstanding.

However, the data of the network platform is killing all sides. As of the broadcast of the finale, the average single episode playback volume was 150 million, which is the fastest TV series to break 5 billion playback volume on the entire network except LeTV.

At the end of the finale, "Gu Jian Qi Tan" directly dominated the TV series-related topics on Baidu and Weibo.

Before this, no phenomenal TV series has ever performed like this.

Times have changed!

I don't know when it started, but everyone seems to be more willing to turn on their computers and mobile phones and watch and play as they go, rather than sitting on the sofa and watching TV at a fixed time.

Some media expressed with sadness that high-rated dramas such as "Let's Get Married", "Joy of Life", and "Mufu Fengyun" are about to become the swan song of the TV era.

And "Gu Jian Qi Tan" will also officially kick off the competition of various TV dramas in the future in terms of broadcast volume and network popularity this summer.

This statement is too pessimistic. There may not be no high ratings in the future, and ratings will still be an important data performance in the industry.

But one thing is right. In the future, the performance calculation of film and television drama network platforms will increase in value and cannot be ignored.

Zhang Ruoyun and "Gu Jian Qi Tan" met a good opportunity and soared to the sky. Similarly, PPTV also benefited a lot.

Throughout June, the Brazil World Cup + "Gu Jian Qi Tan" and other projects helped PPTV deliver a beautiful data.

PPTV ranked first in the number of registered users in the month!

The number of paid users in the month ranked first in the network!

The number of mobile APPs installed in the month ranked first in the network!

The monthly playback data entered the top five for the first time, surpassing Sohu and Mango TV, and ranking behind iYou Goose and LeTV.

And the reason why it is only in the top five is that the stall is not big enough, the number of users is inferior, there are not many projects that can be shown, and the general trend has not been fully formed.

This still needs time to accumulate. Once the number of users and projects increases, and there are phenomenal projects that explode, then it can compete with other giants in terms of playback volume in the short term.

The average daily coverage of the website, that is, how many people visited the website on that day, can be understood as the average daily activity, which is about 12 million more stable than before.

The calculation of this data is much more complicated and may not be completely accurate. PPTV is not particularly concerned about it.

Now the website has just started, and it is not the time to consider user stickiness and frantically create momentum and attract traffic.

When the user growth rate slows down and high-quality projects are reasonably allocated throughout the year, it is time to dig deep into the details of the website and increase user stickiness.

However, even so, PPTV's first phase of the summer strategy is also beautiful enough.

And there is still a lot of residual heat, such as the World Cup can be delayed for half a month, the popularity of "Gu Jian Qi Tan" is still high enough, and a large number of high-quality projects will be launched in the future.

It can be said that in PPTV's forecast, the results and data in July will be more powerful than those in June.

In addition, there are some internal data that the outside world is not aware of, that is, advertising and other revenues.

With the surge in website users, explosive traffic, and multiple phenomenal variety shows, PPTV has become popular, and advertisers are also eager to cooperate.

The advertising revenues of the cooperations reached and expected in the middle and late half of June alone have surpassed the advertising revenues of a quarter last year.

In addition, the number of paying users has also increased rapidly, and the financial statements from June to July are not ordinary.

Don't think that video websites have always been king of traffic and users, and don't seem to care about revenue.

That's all nonsense. No one can afford to spend money on a website that doesn't make money. If you want people to invest and spend money, you must first see the prospects. The revenue can be unsatisfactory, but it must be there.

The more revenue, the more it proves the prospects and operating conditions of the website, and the internal employees, shareholders and investors will have more confidence.

Before taking over PPTV, Wei Yang demonstrated his management ability, channel connections and spending ability, and this time he demonstrated his ability to make money.

The skyrocketing revenue and various data prove the all-round success of PPTV. Even if Suning wants to find fault, there is no reason at all.

The summer strategy has only been carried out for one-third, and some Suning executives have already intended to leave PPTV.

Even CEO Lu Yan has returned to the headquarters, hoping to get the support of Boss Zhang. If this continues, Suning will really become a mascot in PPTV...