Chapter 436 PPTV's Summer Saturation Output

The disturbance caused by Magnolia is more serious than Wei Yang imagined, and the key lies in the variable Liu Shishi.

It is no exaggeration to say that the popularity of "Mufu Fengyun" and "Joy of Life 3" at the beginning of the year has already given Liu Shishi the foundation to challenge the most popular female stars in the mainland.

In terms of popularity, influence, status, achievements, commercial value, and endorsement level, except for the weakness of movies, Liu Shishi can compete with those big flowers.

Even in terms of so-called international influence, Liu Shishi is not much inferior.

You know, she starred in Wei Yang's "Twinkle Twinkle Star" and "Joy of Life" trilogy. These works have gone abroad with Wei Yang's reputation, at least in Asia. There are many audiences.

As mentioned earlier, fictional dramas like "Joy of Life" and "Eastern Palace" are actually suitable for export.

Foreign audiences do not need to understand Chinese history, just follow the plot.

Moreover, many of the plots in it are also more refreshing or have modern ideas. The essence is to fit the public's perception, so it is not difficult for foreign audiences to watch and understand.

This is especially true for Asia, which is influenced by the culture of Greater China, especially East Asia and Southeast Asia.

Just like many ancient Korean and Japanese dramas, apart from some historical details, domestic audiences can understand them, and the plot is powerful and they are still very interesting to watch.

For example, "Eastern Palace" has been a hit in East Asia and Southeast Asia before.

Although the trilogy of "Celebrating More Than Years" is not very popular, it is definitely a representative of overseas Chinese dramas in recent years and has many fans.

Wei Yang went to Japan and South Korea to participate in activities several times. The deepest impression of him in the local area, in addition to "My Love from the Star", is Li Chengyin in "Eastern Palace", and then Fan Xian.

The last time Rouba went to South Korea to participate in the recording of "Running Man", some people recognized her.

Most of them rely on "Eastern Palace" and "Celebrating More Than Years", but Wei Yang and Fan Xiaopang were too popular at the time and did not stand out.

This also led to Tang Yan, Liu Shishi, Tian Yu and others who starred in the trilogy of "Celebrating More Than Years" actually brushing their faces in front of many Asian audiences.

As a well-known drama about cruelty, Twinkle Twinkle Star, starring Liu Shishi and Wei Yang, was naturally exported overseas. With Wei Yang's fame and the tear-jerking plot, it also became popular in Asia.

Not to mention Liu Shishi herself, she also had a hit like "Startling by Each Step", which attracted South Korea to adapt it.

So don't look at Liu Shishi's low profile, but she is really famous in Asia. Even if many viewers don't know her, they definitely know her face.

At this point, even the top female stars in the domestic entertainment industry, such as Zhang Ziyi, Zhou Gongzi, and Fan Xiaopang, dare not say that they can hold down Liu Shishi.

Compared with Liu Shishi, other big flowers have their own advantages and disadvantages, and it is actually difficult to say who wins and who loses.

So Liu Shishi's fans are now very crazy!

Considering the age gap between Liu Shishi and the big flowers, some fans have already decided that their fans will be the first female stars in the future, and many fans don't consider the age gap at all, and directly think about defeating the "old gang" and letting their "Shi Ye" take the top position.

In the eyes of Wei Yang and the normal and rational audience outside, Mei Ting is the biggest favorite for the Best Actress Award.

However, Liu Shishi's fans and passers-by who have a good impression of her believe that Liu Shishi, who has a good reputation and good results with "Mu Mansion Fengyun", is not afraid of Mei Ting at all, and even has an advantage.

It can be said that even if Mei Ting won the Best Actress Award, Liu Shishi's fans may not necessarily accept it.

Now it has become Sun Niangniang's "surprise", which has completely exploded.

In the eyes of a considerable number of Liu Shishi's fans, there is no Mei Ting involved at all. Sun Niangniang's Magnolia Best Actress Award was completely snatched from Liu Shishi.

And Bai Yulan, who blatantly created a shady plot, has no morality and shame, and doesn't care about her face.

They are ready to celebrate Liu Shishi's second Best Actress Award, but she was "secretly plotted". This is too much. If they keep this in mind, how can they survive in the fan circle in the future?

Sun Niangniang and Bai Yulan, who were originally ridiculed by the crowd, were even more surrounded and attacked by the little lions, and they were sprayed to lose their armor.

Normally, the overbearing style of the little lions is not pleasing, but this time it is justice for the heaven.

Although the outside world does not comment on the little lions' view that Sun Niangniang snatched the Best Actress award from Liu Shishi, no matter whether the Best Actress is Liu or Mei, it is definitely not Sun.

So everyone can put it aside and just go crazy for the injustice of the Magnolia Awards and Sun Niangniang's picking up leaks.

Sun Niangniang is almost wronged to death, this award is too hot to get.

Originally, her popularity among the public was very good. After "The Legend of Zhen Huan", she could once compete with Liu Shishi for the "Rating Queen".

As a result, this Magnolia controversy ruined her reputation. Fortunately, she can now avoid the limelight by relying on pregnancy, and there is Magnolia to share the firepower, otherwise she will have difficulty working normally.

Even now, she is embarrassed enough, and even implicated her husband Deng Chao - some people used this as an excuse to organize a boycott of his new work "Breakup Master".

Fortunately, "Breakup Master" has Wei Yang's investment, which can give Zhou Xuan some relief.

In addition, Deng Chao's popularity in "Running Man" is high enough to offset some of the negative impact.

The couple was so angry, but they couldn't say anything about their grievances, and they were even a little scared.

Fortunately, they are now considered to be people in the Shanghai circle, and they had also half-joined Wei Yang before, and the two sides had established a lot of contacts and cooperation. Otherwise, not only would their reputation collapse, but they would also offend an industry leader, which would be troublesome.

As for whether they will hate Liu Shishi, this is not important. The key is whether the couple still want to live in the Magic City in the future.

People from other factions can only counterattack at most, and the effect depends on the specific situation. If there is a problem in their own faction, then they are traitors, and the means and degree of treatment are not ordinary ruthless...

…

Wei Yang didn't pay much attention to the miserable situation of Sun Niangniang. She is not his wife, so he doesn't have to feel sorry for her.

After entering June, the filming of "Nirvana in Fire" began to count down, and more importantly, the summer vacation is coming.

A lot of TV series, variety shows and movies are about to be launched, and the World Cup will start soon.

This is a very critical node for PPTV, which has just been reborn.

Whether the website can be famous in the shortest time and realize the important transformation from a simple sports live broadcast platform to a diversified video platform for film and television depends on this summer vacation.

The first is the broadcast of the World Cup, which is very critical. The rise of many video websites depends on important events such as the World Cup.

For example, PPTV started with the South Africa World Cup, and Youku and LeTV also benefited from this.

PPTV did not get the exclusive broadcast rights of this Brazil World Cup, which was taken over by CCTV at a great expense.

PPTV had to settle for the second best and kept asking CCTV to buy the online copyright.

This is not easy, because CCTV has its own online platform and does not need to give traffic to other websites.

But PPTV was willing to spend money. For non-exclusive online broadcasts, PPTV was willing to pay 100 million yuan and was willing to open up advertising revenue cooperation.

You should know that CCTV only spent 680 million yuan in total to get the mainland copyright of the 2010 and 2014 World Cups.

For the South Africa World Cup, CCTV chose to cooperate with Youku, Sohu and other websites, with an average of 15 million yuan per website, and a total of only 60 to 70 million yuan.

The reason why each website was willing to pay so much was, on the one hand, to attract traffic, and on the other hand, the rich advertising revenue during the World Cup.

PPTV paid 100 million yuan in cash + advertising revenue, which can almost be said to be working for CCTV, losing money to gain publicity.

But Wei Yang doesn't care!

Not to mention that half of the 100 million yuan has to be paid by Suning, the key is that PPTV's current priority is not to make money, but to spend money to attract traffic.

Wei Yang is willing to add tens of millions more to win the online copyright of the Brazil World Cup and maintain PPTV's position in online sports live broadcast.

After consultation, CCTV also felt that PPTV could be a copyright distributor.

The World Cup is not the scattered five major leagues and the Champions League. The competition system and time period are relatively concentrated. Fans are more accustomed to calling friends to watch TV, so the TV station is the biggest shareholder, and the online platform is just a soup.

PPTV's price is high, and CCTV has no need to give up making money for free.

Even so, CCTV also put forward some conditions, such as a more demanding share in advertising.

PPTV agreed to it, but the condition was that the online copyright of the World Cup could only be PPTV and CCTV.com. CCTV also nodded after consideration.

Compared with CCTV.com, PPTV has enough advantages in details such as live broadcast speed, video clarity, forum discussion, etc., and later invited many excellent commentators to compete with CCTV commentary.

Li Ji and the head of PPTV's sports department are very ambitious and plan to eat up the entire World Cup online market.

During this period, it's not that there are no other websites that want to get a piece of the pie, as the traffic from the World Cup is very attractive.

But the conditions offered by PPTV are too crazy and the degree of precision is very accurate.

Although small websites are willing to lose money to gain publicity, they can't afford this price. After calculation, large websites feel that it is not worth it.

After all, except for LeTV, the main projects of each company are still film and television variety shows. There is no need to spend a lot of money to gnaw on a bone that is not so good for them.

LeTV, the only thing that makes PPTV a little wary, did not get involved this time, which made Boss Wei wonder if there was a problem with Boss Jia.

He still has a lot of LeTV stocks in his hands. If LeTV is not in the right spot, he has to run away quickly...

Boss Wei is suspicious, but PPTV is jubilant.

Although it claims to lose money to gain publicity, PPTV is actually not losing money at all, and is also planning for the future.

Not to mention the massive traffic and exposure from the World Cup itself, if these users can be retained and cultivated into loyal fans, and watch the five major leagues here in the future, PPTV's strong position in the sports sector will be more solid.

At this stage, TV stations have a great advantage in sports live broadcasts, but with the development of the Internet and mobile networks, it is only a matter of time before fans move to the Internet.

The earlier PPTV is deployed, the more market it will take up later, and the greater its commercial capabilities and influence will be, and it can even influence the domestic sports market.

Therefore, it is better to say that it is a long-term strategic investment than a loss-making one.

In mid-June, the World Cup opened.

PPTV invited famous mouths such as Zhan Jun and Huang Jianxiang to sit in, and also brought in many celebrities to make guest appearances.

This operation, which is clearly intended to attract attention and entertainment, may not be liked by many old fans, but it is indeed conducive to the spread of the World Cup and attracting new fans.

However, for the development of PPTV, Wei Yang ignored some noisy voices.

Use your own entertainment resources to turn this World Cup into a cultural and sports gala.

So, today Hu Ge and Li Jiahang talked about how many goals Messi and Ronaldo could score, tomorrow Guli Nazha and Dili Rouba discussed which star was handsome, and the day after tomorrow several stars made a bet for their favorite team, and if they lost, they would post a corresponding punishment on Weibo.

It has to be said that in China, compared with football, the influence of stars is more popular.

Under the leadership of various stars, especially many top stars, the popularity of this Brazil World Cup is very high on the Internet.

During this period, a group of viewers were inevitably divided by CCTV, but most of the remaining ones were enough for PPTV to eat a lot of oil.

The person in charge of PPTV Sports was crazy happy!

They PPTV is also the top in this regard, but they have never fought such a rich battle. The copyright fee is not bad. After all, the copyright of the five major leagues is not cheap. The key is the support of various channels and stars. It really let PPTV see what an entertainment/media boss is.

Originally, the PPTV sports section was relatively neutral within the company, and even had some conflicts with Li Ji because of the website rectification.

After all, they are the trump cards of the website and do not need to join any party. Wei Yang and Suning will not treat them unfairly no matter who is in power.

So their mentality is very detached. They are not as welcoming to Wei Yang's joining as other departments. They are more of a wait-and-see attitude, and they will resist if their interests are damaged.

But after the World Cup started, PPTV saw the operations and energy of Wei Yang and Li Ji, and many people were convinced.

It may be a bit exaggerated to return directly, but many people's attitudes have begun to soften, and they are much more obedient to the orders of Wei Yang and others. It is estimated that it will not take long before the sports section will become a firm "claw" of Wei Yang and his faction.

Suning's faction naturally saw all this, but there was nothing they could do.

They did a really good job!

They originally planned that if Wei Yang and his team did not perform well after paying a lot of money to get the copyright of the World Cup, they could make trouble and take back some initiative.

However, with the crowds of fans in the live broadcast room every day, the rapidly increasing number of sports members, the increasing number of servers, and the overwhelming exposure and popularity of PPTV, if they were to complain, they would be asking for trouble.

What makes them even more miserable is that the World Cup is just one part of the [PPTV Summer Strategy] formulated by Wei Yang.

No matter how well they do in sports, it is just a temporary guest appearance. Wei Yang and his team's real strengths are film and television and variety shows.

In mid-June, when the World Cup was in full swing, "Gu Jian Qi Tan" starring Da Mimi was the first to be released.

At the same time, PPTV also released a list of films, including "Running Man" Season 2, "Soul Ferry 3", "Darker", "Folk Strange Tales", "Flower Thousand Bone" and nearly ten other film and television dramas will be broadcast in July and August.

A considerable part of them are web dramas shot by Blue Whale, which were originally intended to be sold.

Later, after the intention to acquire PPTV, most of the web dramas were kept and not sold, and now they are ready to be released all at once to boost PPTV's momentum.

And that's not all. Wei Yang also has trump cards such as Fan Xiaopang's "The Empress of China", "Sisters Over Flowers" and "Happy Comedian".

They will be released after the summer vacation to keep PPTV competitive at all times. By the end of the year and the beginning of next year, Blue Whale will accumulate new projects and come up with another big wave.

"With so many high-quality dramas and phenomenal hits, I don't believe that a website can't be popular."

Boss Wei made a bold statement that he wanted to let LeTV's Jia, Sohu's Zhang and several heads of iYouku and Goose see what saturated and explosive high-quality content output is...