Chapter 432 Wei's PPTV Won the First Battle!

"How on earth did you do that?"

Looking at Chen Kun appearing on the screen, Liu Shishi, who had just joined the group of "Nirvana in Fire", also raised his own questions.

Wei Yang stretched out two fingers: "Two words, throw money."

There are definitely things in this world that money cannot do, but for the entertainment industry, as long as you give enough money, you can do most things.

If we talk about smashing King Liu Tian, ​​there is still some difficulty.

He is rich enough, and is already one of the most famous people in the Chinese-speaking circle. His fundamentals are frighteningly stable, so the expense, exposure, and popularity brought by participating in variety shows are not very attractive to him.

But Chen Kun is different. Although he is currently the most popular mainland niche player, he is still essentially on the rise.

He is even worse than Huang Xiaoming, because Huang Xiaoming knows how to do business and has participated in many business investments.

Although his net worth is far from being comparable to that of Boss Wei, it is still half of his net worth. However, his presence in the entertainment industry is quite limited and he cannot show it off.

So Chen Kun is rich, but not very rich.

As long as you give him enough, he will be tempted, not to mention the exposure and popularity that comes with "Dad Is Back".

The two top programs last year made many people famous. Take Lin Zhiying in "Where Are We Going, Dad" as an example? They were already outdated, but now they have successfully become popular, and they are so popular that they can earn a lot of money.

If these incomes and benefits are handled well, they will be much more than the advertising fee of "Dad Is Back".

Come and participate in the show, get a lot of money, and then hopefully become famous, take your career to the next level, and make a lot of money later.

Not many people can resist this temptation!

Not to mention, there is not only money but also power in it.

What Wei Yang didn't say clearly is that throwing money can persuade many things, but sometimes it also depends on who throws the money.

With the entertainment giant PPTV + Blue Whale in hand, Wei Yang's current status in the entertainment industry is soaring.

As an artist, even if Chen Kun has his own support, it is impossible not to abandon Boss Wei.

In the past, it was easy to say that in the worst case, I will not cooperate with you Blue Whale. The entertainment industry is so big, there is still food to eat, but now that Wei Yang has a platform, Wei Yang can have a lot of countermeasures.

In one sentence, Wei Yang told PPTV to let it out and not accept future works of a certain star.

Many film producers have to think carefully. There are many projects that cannot be sold exclusively, and it is impossible not to deal with PPTV. If they lose a business because of this, the gain will not be worth the loss.

This is still a single project. If Wei Yang is offended because of this, the company will directly refuse to cooperate in the future and lose an important platform, which will be a huge blow to the film and television company.

The entertainment industry is so big, of course Wei Yang can't cover the sky with one hand, but the entertainment industry is also so big, and people can't use you without hesitation.

In the past, Blue Whale's influence was able to reach the point of soft-banning some people.

Now combined with PPTV, the second and third tier Wei Yang can be blocked directly with just one sentence. Even the top big names can be tortured to death by him.

Some time ago, Wen Zhang was beaten up. No one saw Wei Yang's operation, but did Wen Zhang dare to speak out?

In other words, he regretted provoking Wei Yang before as Blue Whale continued to grow in power, not to mention now, even later when Wei Yang "spoke for him", Wen Zhang and his wife Ma Yili even made a special call to thank him.

He slaps a dozen big mouths and takes out a sweet date. It may not be for you to eat, but you have to come and thank him.

This is Boss Wei’s current status in the entertainment industry!

Therefore, Damimi Studio came to join us non-stop, and Chen Kun and even Lu Yi and Hu Jun also readily joined Wei Yang's invitation.

Maybe in a few years, Wei Yang can get Liu Tianwang here.

This is not bragging. In order to welcome the new era, Liu Tianwang was able to launch various cooperation with Douyin and started live broadcasting as soon as he was old.

If Boss Wei does a good job with PPTV, he will contact Bilibili and Toutiao to form strategic cooperation in the future, supplemented by Weiyang's Blue Whale Film and Television and Red Shark Games, and become a true video website giant, and even an entertainment industry giant.

At that time, Wei Yang sincerely invited him to come to the variety show and let the people of the country see his private state. I think Liu Tianwang would seriously consider it.

"His son is so big."

Liu Shishi did not ask Wei Yang how much money he spent, mainly because he was afraid of being distressed, so he focused on the show.

The setting of "Dad Is Back" is that the father is alone at home with his children, taking care of their lives and having fun.

This is nothing to ordinary people, but it is still very interesting to artists, especially popular artists. Because they go out for a long time and spend less time with their children, it is still somewhat interesting to let them live alone. Ordered.

This kind of observational reality show satisfies everyone's desire for voyeurism.

In the next ten years, there will be an endless stream of variety shows of this kind, with a strong audience base.

Liu Shishi herself does not participate in variety shows, but she likes to watch this kind of variety shows. Earlier when Lu Yi and Hu Jun appeared, she made a lot of comments, including the decoration and layout of the house, the family environment and the characters, which was very interesting.

However, when Chen Kun appeared on the stage, she ignored the luxurious decoration of the former's home and was surprised by the age of Chen Kun's son.

"This child is indeed the oldest of the three. He is already 12 years old this year."

Many people know that Chen Kun has a son, but most of them don't have an accurate impression of how old he is.

But in fact, as early as 2002, someone revealed that Chen Kun had a child out of wedlock. At that time, he was still in the early stages of the entertainment industry. Chen Kun himself was more inclined to be an actor. He admitted that he did have a child.

Since then, rumors have never stopped over the years, and the most speculated is who the mother of the child is.

At that time, all kinds of female celebrities were brought out. Whoever was slightly closer to Chen Kun or had a relationship with him was the mother of the child.

In the past two years, there have been fewer celebrity statements, and conspiracy theories have begun to be raised that the child was born by a nanny or surrogacy.

The reason is that from the few photos that have been exposed, the child does not look like Chen Kun, and has not inherited his father's appearance. It is very likely that it is the mother's fault.

In fact, from Wei Yang's point of view, the child is okay now, and can only be said to be ordinary, and even a little handsome. Later, he became more and more ugly, so that the argument that he was not his biological child became popular, and many people believed that he was adopted.

But Chen Kun himself insisted that the child was his biological child, but he didn't know who the mother of the child was.

Even in the entire entertainment industry, there may be only a few people who know the inside story, anyway, Wei Yang doesn't know.

Normally, a 12-year-old child is a bit old for such a parent-child program.

The children of "Where Are We Going, Dad?" were similar, while the children of the other two guests of "Dad Is Back." Lu Yi and Hu Jun were both born in 2008, and one is 5 and the other is 6 years old according to birthdays.

The main reason is that children of this age are more cute and likable. 12 years old is already considered adolescence, and most people think that children of this age are dog-smelling.

If it goes wrong, "Dad Is Back" will turn into "Metamorphosis", and the child may even be "cyberbullied".

Although Boss Wei loves to make money, he is not so crazy.

At the beginning, someone was specially asked to investigate. Chen Kun's son has some minor problems, but he is not rebellious. It may even be because he is from a single-parent family. He is also well-behaved like other children.

In this way, there is no need to worry, because "Dad Is Back" is not a group activity, and the age difference of children is not important.

The three children just reflect teenagers and children (male and female), respectively, and distinguish their respective highlights.

In fact, this is also the case. The three families have their own highlights.

Lu Yi's side is the most heartwarming, with a warm father and a good daughter. They can be said to be a model family. In the first episode, uncle Guo Jingfei was invited to guest star and play the role of the "villain". He fought with the father and daughter and was full of laughter.

Hu Jun's side has the most unexpected things. His father is the kind of old-fashioned and serious father, and his son is also the kind of little man with a tiger head.

The two men fought hard. Although it was not as lively as Guo Jingfei on Lu Yi's side, there were actually a lot of fun.

Chen Kun's side made Wei Yang look sideways, because the relationship between their father and son is rare.

The first two families, whether it is the father-in-law and the daughter-in-law or the "father-in-law and the son-in-law", are Chinese families that everyone knows better. Chen Kun's family is relatively rare.

The relationship between the grandfather and the son is more like brothers than father and son. In Chen Kun's words, he and his son get along like friends.

This kind of parent-child relationship mode may not have as strong story points as the first two families, but it is easier to attract fans and cause discussion.

At least Wei Yang was just watching the show, but now he is unconsciously more serious, and he almost took a small notebook to record it.

Liu Shishi saw that he was serious, and couldn't help but joked: "What, learning how to be a father."

Wei Yang nodded, pointing to Chen Kun and his son playing games together on the screen: "If I were a father, I would also like to have such a harmonious and intimate way of getting along with my children."

He didn't like Chen Kun before, he didn't hate him, but he didn't like him.

But today he really looked at him with a new perspective, at least in terms of getting along with children, he is worth learning.

"Are you serious?"

Liu Shishi was a little surprised. Wei Yang rarely talked about these things in normal times, so as not to be generalized.

"It's a matter of time. Don't you want one of our children?"

Wei Yang could see that Liu Shishi liked the children in the show very much, and he actually liked them too.

He is 30 years younger in this life, and he was older in his previous life. It's nonsense to say that he doesn't miss children.

Although he rarely mentioned it, he never avoided it, and never asked several women to give up the idea of ​​having children. He just wanted to delay it until the right time and the proper order to solve it.

"Then you should learn it well."

A few years ago, Liu Shishi might have blushed or said coquettishly, "Who wants to have a child with you?" Now it is a matter of course.

After watching an episode, Wei Yang asked Liu Shishi for her opinion. The latter answered a lot of questions and summed them up in a few words.

Good to see!

Interesting!

It is different from "Where Are We Going, Dad?"

Needless to say, the first two comments, Wei Yang still attaches great importance to the latter, because since the beginning of the project of "Dad Is Back", there has been no end to the related controversy.

Wei Yang does not care about a few sour words, but he does not want to make the two programs homogenized, but wants to open up another path in celebrity parent-child relationships.

"Where Are We Going, Dad?" is about travel, and "Dad Is Back" is about family life.

Only by breaking them down can we create our own characteristics, enhance the influence of the program and consolidate the audience, otherwise it will just be an imitator of "Where Are We Going, Dad?"

The original version of "Dad is Back" actually had good ratings. Although it did not reach the level of a phenomenon, it was also a popular program for a while.

It also made many people famous at the time, the most noteworthy of which was Jia Nailiang and his daughter Tianxin.

Even if we were to be harsh, as a second- or third-tier star, Jia was not well-known before, and he relied heavily on his sister-in-law. The public officially knew him from the show "Dad is Back".

It is no wonder that many people ridiculed him for relying on his wife and daughter to get to the top. His own film and television works are indeed not very impressive.

The current "Dad is Back" is not a high-end version, but it is definitely better than the original.

In the first episode of the original version, the three guests, except for Jia Nailiang and his daughter, had some performance, and the other two had little influence. Now in the Blue Whale version, at least three groups are worth watching.

This is not surprising, the guests are famous, and many of them are successful guests in their previous lives.

If this is not as good as the original "Dad is Back", the director and producer can be fired.

However, Wei Yang watched one episode and always felt that something was missing, so he called the program team, PPTV, Blue Whale and Coral Entertainment.

"Find a few celebrity guests as observers, watch the show, and then edit their reactions and discussions. You can refer to Japanese and Korean programs for details. Many of their programs have this situation."

"This will lead to an extension of the duration. Let's try it out on PPTV first, as a benefit of the online version, and also attract a wave of popularity. If the effect is good, it can also be provided to the TV station."

"Observers should be good at speaking, and you can also find some friends of the guests, so that it is more interesting. For example, Guo Jingfei is quite good, and there are also their wives and mothers. It is also good to look at it from the perspective of family."

"Our people can also go up in batches to show their faces. After all, it is an exposure platform."

"In addition to celebrities, we also need to find some professionals, such as parent-child experts, to introduce and guide the program."

"..."

Wei Yang directly put on the observer mode that became very popular later.

This kind of observation type, similar roles are indispensable, friends, family and celebrities play a role in commenting and complaining, and the guests guide and popularize science, or praise or scold, which is a bit like the audience's mouth and real-life bullet screen.

Some people find it annoying, but many viewers also like it.

Later, there were many reality shows, and special episodes of guests watching the shows were recorded, which attracted many people.

Wei Yang is not sure whether this model is popular now, but he can try it on PPTV.

At worst, two versions will be released, one normal version and one welfare version, with celebrity guest observers.

If the effect is not good, forget it. If the effect is good, it will be beneficial to the show, the website and even some artists.

"Now, it depends on how much benefit the show can bring to PPTV."

Wei Yang is still very confident in "Dad is Back", but he is not sure about the gain effect of PPTV.

However, he did not worry too long, and the news came quickly.

The first episode of "Dad is Back" had a 24-hour playback volume of over 10 million on PPTV, breaking the record of the website.

At the same time, Li Ji also reported that the number of registered users on the website reached a small peak in the past three days, and the number of VIP users increased by 600% compared with a week ago, and the traffic and active users also increased significantly compared with before.

And this is just the website's new version. I believe that as the popularity of the show increases and other projects are launched, these data will change significantly.

Wei’s PPTV’s first shot was a success!