Chapter 422 Acquisition of PPTV and the Boastful Tang Yan

You really don't know until you see it, and you'll be shocked when you see it.

After years of fighting, the video website has formed a preliminary pattern. There is no need to say much about the giants. Those who can have a place are not easy to deal with.

After the subordinates introduced it to each other, how much money to use for the acquisition is secondary, and whether the other party sells it is the key.

Wei Yang carefully looked at the relevant information. He had known about many aspects before, and this time he conducted a more systematic and comprehensive analysis.

First of all, Kuaibo directly let him pass!

At this stage, various video websites have begun to prepare for action. Even in the second half of last year, Kuaibo had been affected a lot, and now it has basically entered the early stage of the general offensive.

If nothing unexpected happens, Kuaibo is basically dead, at least Boss Wei does not have the ability to let it land safely.

There is no way. Kuaibo serves the public and has done great deeds for countless male compatriots, but it does poke the lungs of other video websites.

In the copyright war in the past two years, several video websites burned money and almost became pants, but Kuaibo was frantically fleecing them behind their backs and taking advantage of the film and television resources of various companies for free.

Who can stand taking someone else's things and stealing their traffic?

More importantly, all companies are now interested in developing paid services, increasing VIP users, and cracking down on piracy with unprecedented intensity.

Under this circumstance, Qvod still insisted on taking advantage of the free streaming service, and naturally became a thorn in the industry's side.

In addition, it has been developing independently, without a big backer, and loves to play the edge ball, and there are a lot of handles under its buttocks, so LeTV took the lead, and all the companies rushed in and easily put it to death.

So from beginning to end, Qvod was not in Wei Yang's plan. This style was too prominent and he couldn't change it.

Qvod passed, and the possibility of Sohu was also very low!

Although Zhang Huli is now lonely, the three major portals are at the bottom, and are left behind by the "younger generations" such as BAT.

But a lean camel is bigger than a horse, and Sohu's foundation is not bad. The current market value is more than 10 billion, and it is still a well-known Internet company in the industry.

Sohu Video is also the leader of second-tier video websites, second only to the four giants Youku, iQiyi, Penguin and LeTV.

So Sohu.com has not run out of ammunition and food. Zhang Huli also has his own pride and still feels that there is a chance to save the situation and return to the peak. It is impossible to give up the control easily.

For Wei Yang, the truly reliable targets are PPTV, Fengxing.com and 56.com, which are at a lower level.

56.com is the easiest to take down, but it has the most problems and the smallest size. According to the contact and rough valuation of Wei Yang's team.

It is expected to take down with 12 million to 15 million US dollars, and no more than 20 million US dollars at most. According to the current exchange rate, it is converted into RMB at most 120 million.

This does not mean that 56.com is small in scale. When Renren acquired it in 2011, it was valued at 80 million US dollars.

In theory, after several years of development, the valuation of 56.com should have doubled a lot.

But the current fierce competition among video websites has led to 56.com being constantly squeezed out and suppressed. The development environment is difficult, and it is naturally not favored by the industry.

The parent company does not want to invest any more money and is eager to get rid of this hot potato, but there are only a few buyers and it is impossible to take over at a high price, so the price is pushed down.

For Blue Whale, 56.com is far from meeting the requirements, and it is useless to buy at a low price, because it still needs to invest money, which is essentially the same.

Wei Yang prefers to use funds to exchange for time, so he is naturally unwilling to spend this effort.

However, due to its good operability, it is still listed as the last alternative, in case the other websites are not successful, it will not be a complete failure.

After all, no matter how small the size of 56.com is, it is a website with a certain influence in the industry, which is better than Wei Yang starting from scratch.

The first three are not appropriate, so the remaining choices are simple, PPTV and Fengxing.com.

These two websites have their own advantages and disadvantages. Wei Yang personally prefers PPTV.

This is also a relatively old video website. It had a predecessor in 2004, earlier than Youku and Tudou.

The advantage is that the technical level is first-class in the industry, and it can even compete with several giants.

Moreover, the development is not entirely focused on online, and it also has certain strengths in channel TV. One of its important strengths is live video broadcasting, which occupies more than 60% of the Internet market and has a great influence among sports fans.

The disadvantage is that due to various reasons, it has not formed its own website style.

Except for the sports level, there are not many fixed users. Rather than being a video website, it is more like a player.

For Blue Whale, this is a good thing. One is technical traffic and the other provides content, which just complements each other.

If it really makes a fixed style, Blue Whale will not be able to start, otherwise the changes will be too large and it is easy to lose old users.

Like PPTV, except for sports users, most people use it as a player and do not have a deep impression of the website itself, which makes it easier for Blue Whale to slowly adjust the layout without resistance from old users.

Not only is the style suitable, but PPTV itself is also not bad in size. It is considered to be one of the top second-tier websites, with a current market value of about 3 billion.

If Blue Whale can acquire PPTV, it can quickly build platform influence and achieve Blue Whale's strategic goal after digesting it.

If the acquisition goes smoothly, Wei Yang will be confident that he can squeeze out Sohu in a short period of time and firmly take the leading position of the second-tier video website.

If luck is good in the later stage, it may not be impossible to replace LeTV and become one of the four giants.

It can be said that after repeatedly comparing the information, Wei Yang almost put other websites aside, thinking about how to get PPTV.

This is not an easy task!

Not long ago, this website just changed hands, and the main control fell into the hands of Suning.

It was said earlier that Suning did not attach much importance to PPTV, but it was only relatively speaking.

Suning's current core business is slowly shifting to e-commerce, but the home appliance business that started with it has not been abandoned, but has formed an offline and online combination, trying to create an advantage that belongs only to Suning.

The reason why Suning acquired PPTV is also to compete with LeTV and create an Internet terminal ecological chain of home appliances + websites that belongs only to Suning.

Many people still buy into Boss Jia's rhetoric, and even follow suit.

Unfortunately, LeTV later had an accident, and all the ideas collapsed directly, leaving only Suning to stick to this strategy.

Unfortunately, Suning did not develop PPTV itself, but only used it as a broadcasting platform for major websites, leaning towards video hardware, and was also beaten by Xiaomi TV and other home appliances.

Later, PPTV simply transformed into a sports live broadcast software online, and managed to maintain it for a while.

But when Suning declined, PPTV's sports market was occupied and divided by Penguin, iQiyi, Migu, etc., and the website became even more half-dead, and the homepage was full of low-cost dramas with the main theme that mainstream websites didn't care about.

From this perspective, Wei Yang's acquisition of PPTV is a good thing for this website.

Although he is not sure whether he can make the website successful, it is at least better than being in Suning's hands.

But the key is that Suning does not know the future outcome and is determined to compete with LeTV. Boss Wei wants to acquire it, but he is afraid that he will hit a wall.

"This Suning has a really big appetite. It is engaged in e-commerce, video websites, offline retail and home appliances. I'm not afraid of taking a big step and pulling the egg."

Realizing Suning's difficulty, an executive couldn't help but mutter, and Wei Yang shook his head.

"Offline integration with the Internet is the general trend. Suning's grand strategy is fine and has great transformation courage."

This is also the reason why Suning is highly respected by the industry and capital. It is difficult to turn a big ship around. Not all giant physical enterprises have this courage.

But courage is courage, and operation is operation. The grand strategy is fine, but the specific implementation is another matter.

In any case, in Wei Yang's impression, that boss Zhang is only a little better than boss Xu, and maybe he will follow the former's footsteps...

But that was later. Now Suning is advancing by leaps and bounds. Wei Yang has little confidence in this acquisition, but he will not give up easily.

"Our advantage is that Suning pays limited attention to PPTV and only regards it as a part of the strategic improvement. For us, PPTV is a must and the top priority for future development."

"For this, our determination and the price we are prepared to pay will be incomparable to Suning."

Wei Yang mobilized the executives and the acquisition team, and everyone's morale was up a lot.

Yes, Suning is not easy to mess with, but the boss is not a good person either, and this time Blue Whale has been planning for a long time, and the funds and resources mobilized are extremely outstanding.

The business world is unpredictable, and there are many examples of small bets on big snakes swallowing elephants. Moreover, Blue Whale is not a snake, at least it is a dragon...

…

The acquisition of billions of dollars cannot be completed in a short period of time, and Wei Yang did not follow it all the time, after all, he is an outsider in this area.

What he should really do is to coordinate funds and connections.

The more funds and the wider the connections, the more beneficial it is for the acquisition, so although Wei Yang rarely shows up, he is the core of whether this acquisition can be successful.

It was not until this time that many people around Wei Yang knew how rich Boss Wei was.

Just for Blue Whale, Wei Yang took out 1 billion in cash, and the remaining amount was more than enough to support the company's continued development.

This amount can make those film and television companies jealous, but it is really not worth making a fuss about.

Blue Whale is a well-known cash cow, with high project return rate and fast capital recovery speed, especially after the copyright price soared in the past two years, it has made a lot of money.

Last year, Blue Whale earned hundreds of millions of yuan from "Running Man" alone. The most important thing is that the second season will be recorded soon, and advertisers and platforms are rushing to give money to Blue Whale.

Projects such as "Celebrating Yu Nian" and "Lost in Thailand" have made Blue Whale a lot of money. Even if the expenditures and dividends are quite a lot, the remaining amount is also very amazing.

More importantly, now that Blue Whale has combined with Coral Entertainment, more and more people can take on projects.

The projects of "The Journey of Flower", "Why Sheng Xiaomo" and "Ancient Swordsman" have an average profit of more than 100 million yuan per play. Before, Rouba's variety show became popular, and the TV series he starred in was also sold at a super high price.

1 billion in cash is a miracle for other film and television companies, but for Blue Whale, it is still not the limit.

For acquisitions, with 1 billion in cash, you can leverage 2 billion or even more funds. Some people who know how to play dare to launch an attack on companies with hundreds of millions of funds with a few hundred million.

However, Boss Wei is cautious, and most of his companies are asset-light, and the PPTV he targeted is not a physical entity.

In addition, Suning is also a well-known large company. In order to ensure the acquisition, Wei Yang raised another 1 billion in cash from his companies and multiple sources.

In addition, Wei Yang has made a lot of back-up plans. Not only can he mobilize 500 million to 1 billion yuan of funds to enter the market at any time, but he has also found some reserve shareholders and has hundreds of millions of reserve support at any time.

This scale of funds cannot take PPTV, Wei Yang thinks that he should keep it for Suning, and he turns to buy Fengxing.com or 56.com.

In February, the flavor of the Spring Festival has not yet dissipated, and the afterglow of "Celebrating Yu Nian 3" and "Mufu Fengyun" has stopped for a while.

It's finally time for other TV series to be broadcast online.

Blue Whale, which is bound to make a big fuss this year, has set up its posture and launched Tang Yan's "Why Sheng Xiaomo".

Although Tang Yan was stepped on by Xiao Zhao not long ago, no one will really underestimate her.

The trilogy of "Celebrating Yu Nian" and last year's "Tiny Times" movie have allowed her to firmly occupy the top position in the first line, and even become the goalkeeper of the first echelon of popular female stars.

Nowadays, Tang Yan's new work is being broadcast, and it is still adapted from the hot Gu Man online novel. The attention of "Why Sheng Xiaomo" can be imagined.

This drama was jointly broadcast by Anhui Province and Jiangsu Province. The online platform is Youku. The platform foundation is very good, and naturally it has achieved good results.

The ratings on the first day exceeded 1, and then in just three days, the average ratings reached 1.2, ranking first in the same period.

At the same time, it is also worth mentioning the online playback volume. The daily playback volume is as high as 250 million. This data is also unique in recent years. Only the "Celebrating Yu Nian" series can barely suppress it.

And the subsequent data performance did not live up to the popularity of the first broadcast.

After more than half of the broadcast, the average ratings will enter 1.5, and the online playback volume will exceed 1.5 billion.

No. 1 in the same period of TV!

No. 1 in the entire network!

Tang Yan's popularity and reputation have also skyrocketed because of this. It's pitiful to say that she has many classic roles, but there are really few who play the leading role. Basically, they are all as the second female.

This is the case with "Legend of Sword and Fairy 3" and "My Love from the Star".

"Joy of Life" and "Tiny Times" are popular enough, but the former is Liu Shishi and the other is Da Mimi.

As a result, Tang Yan is sometimes jokingly called the second place for a thousand years, and it is said that she cannot be the heroine unless she plays a silly and sweet role like in "The Three Daughters of the Xia Family".

There is also a reason why she is suppressed by Zhao. After all, you are a supporting role, and she is the only one who carries the ratings. The gold content is really not comparable.

This time, in "Why Sheng Xiaomo", Tang Yan, as the heroine, finally got a chance to raise her head.

In addition, "Joy of Life 3" just ended not long ago. Tang Yan, who played Haitang Duoduo, is already very popular. Now the two sides have combined and become one of the most popular artists nowadays.

Tang Yan and her fans are so happy that they immediately went to find Zhao's fans to revisit the old accounts.

Zhao ignored it. This situation is a round-by-round system. There is no need to fight back when the momentum is strong. When her "The Journey of Flower" is broadcast, the final accounts will be settled naturally.