Chapter 420 Women's Clothing Bet, the Best Man in the Entertainment Industry

"What do you think of "Dear Lover" and "Where Are We Going, Dad?"

On the way back, Wei Yang also specifically asked Li Jiahang about their impressions of the movies.

Li Jiahang and he had a tacit understanding, knowing that Wei Yang wanted to understand the reputation of passers-by, and put himself in the state of a pure passer-by to evaluate the two movies.

"The setting of "Dear Lover" is quite interesting, many plots are quite funny, and Na Zha is also beautiful, 75~80 points."

"Where Are We Going, Dad... To be honest, I feel a little cheated."

Li Jiahang has no opinion on "Where Are We Going, Dad", and he even likes this show, but as a professional actor, this kind of variety movie really insults the word "movie" in his heart.

Even those bad movies at least have a story, but this kind of variety movie is essentially a paid variety show.

At most, the picture quality is movie-like, and there are no shooting tools and staff, and the rest is no different from ordinary variety shows.

Even because of the concerns about the film, many aspects have a strong sense of design, the guests can't play well, and many plots are cut into pieces. The overall quality is not even as good as a normal episode.

"Cheating money" is a matter of opinion, but the so-called big movie is indeed a bit of a fake.

After all, movie tickets are real money, and the audience's expectations must be high. Once the expectations are not met, the negative emotions can be imagined.

Wei Yang nodded. This is why he didn't want to follow the trend of variety movies.

Variety shows are variety shows, and movies are movies!

Combining the two, it is difficult to guarantee the quality and program effect, so variety movies are most likely to make money. Maybe they can make a fortune, but the reputation of the company and the program will be damaged.

Tianyu, the producer of this movie, doesn't care about this. Anyway, they are backed by Hunan TV, and the core business is not film and television production, so it doesn't matter if they are ugly.

Blue Whale can't help but worry about this. Wei Yang values ​​interests, but he values ​​the golden signboard that Blue Whale has accumulated bit by bit over the past few years.

Because the more famous this golden signboard is, the more valuable the projects it produces and participates in will be, and the greater the benefits it brings.

Last time, "Tiny Times" was covered with several layers of vests, and they were all affected to some extent.

Wei Yang has learned his lesson. In the subsequent "Tiny Times 3", all the companies under his name did not show up, but invested through Da Mimi and Tang Yan.

"Tiny Times" is still like this, "Running Man" is the ace program created by Blue Whale. If it is subject to negative public opinion, it will be impossible to avoid it.

"I don't know if this money is hot for Hunan TV Station."

Wei Yang is happy to watch the show. This kind of play of Hunan TV Station has accumulated a lot of public resentment.

Now it is in its heyday and it can't show it. The subsequent projects or hosts will fail one after another, which is a backlash. The name of "Toilet TV Station" is not in vain.

If it weren't for the many cooperative projects with Hunan TV Station, Boss Wei would even plan to help add fuel to the fire.

After all, in terms of variety shows, the two sides are already direct opponents. Next year and the year after, the two sides will have more and more confrontations in this regard.

Li Sheng also talked about her views. In comparison, her vision is much more tolerant.

She didn't say it was a scam. She thought it was not bad to spend a little money to watch a special episode, but she did think that this episode was a bit boring.

She also shared one of the main plots of the movie, which was the guests visiting the zoo.

If this was broadcast on TV, if the cute baby didn't perform well, it would be considered a boring point, not to mention the movie. She saw with her own eyes that a father who came to watch a movie with a family of three was drowsy, and he heard snoring later.

"Can such a movie make money?"

Hearing the conversation between the three people, Wei Shan raised a question. From what they said, this kind of movie seemed to be a failure.

"Of course it makes money, and it makes a lot of money."

Wei Yang smiled. He knew a lot of inside information: "Do you know how many days this movie was shot?"

"How many days?"

"Five days."

Wei Yang said a number that made film practitioners explode, and then his tone was faint.

"To be precise, it took five days from the pre-production to the actual recording, which is slightly more complicated and elaborate than the usual variety show recording."

"In addition, the funds for this movie are basically the appearance fees of several guests, and other expenses are extremely limited. The most important thing is that it uses the platform of a big movie to attract a lot of embedded advertisements."

"The specific amount of advertisements is unclear, but with the popularity of this variety show, it is estimated that it has basically achieved profitability before the movie is released."

It's not the fault of the Hunan Provincial TV station for being so greedy!

Low cost, high profit, and short production cycle. From a business perspective, I have never seen such a good project. It is simply picking up money for free. Most people can't resist this temptation.

"Just wait and see, the box office of this variety show movie is estimated to scare everyone."

Li Jiahang was curious: "How many billions do you think it can be?"

Wei Yang asked back: "What do you think?"

"One or two hundred million, two or three hundred million at most."

This is the view of many people. The popularity of the program "Where Are We Going, Dad" is here, and it is a more suitable Spring Festival period, so it is understandable to make some money.

But after all, it is not an orthodox movie. It is okay to fool a bunch of fans and family fun, but it is impossible to have too high a box office.

What many people don’t know is that “The Voice of China” also made a variety show movie, which was released at the end of last year, but ultimately grossed less than 3 million yuan and was quickly taken off the screen.

In terms of popularity and influence, "The Voice of China" is not bad. Taking this as an example, many people outside think that it is very remarkable that "Where Are We Going, Dad?" can make over 100 million yuan.

"The Voice of China" is not suitable for variety shows at all, and the movie it made is also extremely lame. It is not as smart as "Where Are We Going, Dad?". Even if the movie is just an extended version of a variety show, but its selling point is grasped, the box office will never be bad."

No one knows better than Wei Yang how terrifying the money-making ability of an ace variety show is.

If the account book of "Running Man" that he locked in the safe is made public, it will definitely make countless CEOs of listed companies autistic.

This level of variety shows, as long as they can grasp the selling point and operate reasonably, are no less than popular movies.

"Let's make a bet. I guess the box office of this movie is not less than 500 million yuan."

Even if there is no cheating, Wei Yang has the confidence to dare to make this bet with him, let alone cheating.

"What are you betting on."

Li Jiahang is very straightforward. He doesn't believe that such a movie can break 500 million, especially in a schedule surrounded by strong competitors.

"Take photos in women's clothing."

Wei Yang smiled. Since he was sure to win, he must have a big stake. Don't think that the previous sneak attack to show affection was over. Boss Wei is not an ordinary petty person.

"Follow a man, not only take photos in women's clothing, but also post it on WeChat Moments, and it must be posted for more than three days."

Looking at the clamoring Li Jiahang, Wei Yang hesitated for a moment, but still did not increase the stakes to post on Weibo. After all, he is his brother, so he should save some face.

In this way, he can threaten him with this matter with the photos in his hand, and take the blame at the critical moment.

The two of them were talking fiercely here, Wei Shan was still muttering a few nonsense, and Li Sheng next to him was laughing happier than anyone else.

She made a profit by having her boyfriend dressed in women's clothing.

If she could see Boss Wei, a big man, dressed in women's clothing, she would make even more money!

If it weren't for Wei Shan, an elder, being here, she would have urged Li Jiahang and Wei Yang to write a written witness, and then record and shoot a video to kill the bet.

Because of this bet, Wei Yang and his team were very concerned about the box office changes during the Spring Festival after they returned.

If they had no contact with the theaters and the film producers, they would have to wait for the relevant announcements from the film producers and theaters to know the specific box office.

But this problem is about to be solved!

Hualuo.com, which Wei Yang cooperated with Meituan, has developed well in the past year and has formed a stable cooperative relationship with most theaters, becoming the most popular online ticketing website.

Next, Hualuo.com will enter some online publicity and promotion work, and at the same time deepen cooperation with major theaters, obtain data, and launch a [Hualuo Professional Edition] APP.

This software is mainly for industry insiders, media and enthusiastic audiences.

Real-time announcement of box office changes and related market conditions, such as theater scheduling, marketing popularity, audience, market segments, production + publicity team, etc.

There is also a compilation of the historical data of the entire Chinese-language film industry, including charts, schedules, box office, data changes, and related information.

Such professional software will be very convenient for many media and Chinese entertainment writers, and fans will have more authoritative data sources.

At the same time, it will also help the film producers and theaters to have a more comprehensive understanding of the entire market and competitors, which is a significant improvement in publicity and promotion.

At present, the specific launch time of this software is still uncertain, but it will not be too far away.

At the earliest, it will be the summer season, and at the latest, it will be the beginning of next year. By then, everyone will not have to be so troublesome to check the box office. With a click of the mobile phone, all kinds of real-time data can be checked at any time.

But for now, Wei Yang and the others have to wait for news honestly.

But the process is not boring. Li Jiahang is playing League of Legends, but Wei Yang is not interested in this kind of game. He chats with his girlfriends with two mobile phones.

Li Sheng is holding a tablet to watch TV series. She watched two episodes of "Naked Marriage Era" starring Wen Zhang on TV two days ago, and she is watching it twice recently.

When Wei Yang was sent by his mother to deliver fruit to the guests, he happened to see it and his eyes lit up.

If he remembered correctly, [See you on Monday] was about to happen, but he forgot which day it was. But no matter when it was, he had to help Teacher Wen.

It was fine if there were some small grudges back then. Boss Wei was happy to watch the fun, but he didn't necessarily have to add insult to injury.

What made Wei Yang most upset was that in recent years, Wen Zhang had more or less been touting himself as a good husband and a good father, taking the so-called good man route.

And not only did he market himself, but he also wanted to drag down Wei Yang, using Wei Yang's scumbag to set off his infatuation and family-orientedness.

This Wei Yang was disgusting, they were all scumbags, and no one was nobler than the other.

Boss Wei himself was not upright, and he was also tolerant and understanding of such mistakes, but you were both a jerk and used him as a stepping stone, which was too much.

Not to mention that Boss Wei was not very tolerant, even if he met an open-minded person, he would hardly tolerate such an operation.

Wei Yang originally just wanted to wait until the incident happened before taking action, and today Li Sheng reminded him.

Before the other party got into trouble, he helped to issue more press releases, frantically promoting the good man's personality, and then dragged down Wei Yang and other scumbag stars.

Including his godfather, this one is also ranked as a scumbag, abandoning his wife and children, and he personally admitted it.

In short, Wen Zhang is the entertainment industry's first infatuated good man, pure boy, model husband, male star role model, out of the mud without being stained. The others are all a bunch of rotten fish and shrimp, and there is no way to compare with Wen Zhang.

"I am really bad."

Wei Yang spit on himself, and then arranged for his subordinates to make arrangements.

The trick of flattery is always ruthless and hard to defend against. Many old hands may not be able to avoid it. It is even more effective for someone as arrogant as Wen Zhang.

Boss Wei is very much looking forward to the already lively Monday meeting. How much fun will it be after he sets the stage for it...

…

In the evening, Wei Yang and his team finally got the box office data for the first day of the Spring Festival period -

"Journey to the West: Havoc in Heaven" 120 million

"Where Are We Going, Dad?" 95 million

"The Man from Macau" 26 million

"Best Lover" 19 million

This data is beyond the expectations of most people. Even with the example of "Journey to the West: Conquering the Demons" last year, no one expected that the Spring Festival period would be so popular.

After all, "Journey to the West: Conquering the Demons" is so big that it will not be bad no matter which period it is moved to. Moreover, it is just one movie and it is not enough to explain everything.

But this time, several movies worked together to create more brilliant data than last year. Indeed, everyone saw the power of the Spring Festival period.

It is conceivable that next year's Spring Festival period will inevitably become a battleground for strategists.

Putting aside the entire schedule, the specific data also makes many people doubt their lives, including Wei Yang.

He didn't expect that "The Man from Macau" would have such a bad start. In his memory, the final box office of this movie was good.

But it can be understood after careful analysis.

Wang Pangzi's appeal is not as good as before, and Hong Kong movies have become worse and worse in the eyes of the audience in recent years. In addition to crime and action movies, many themes are not trusted by the audience.

Comedy is also among them. Unless it is Stephen Chow, few people will buy it if other people act, and they will even instinctively associate it with bad movies.

"The Man from Macau" is about gambling and comedy, and it also brings in Chow Yun-fat and Liu Tianwang, which is very much like playing with the feelings of "God of Gamblers" and "Casino Tycoon".

In addition, Da Tiantian, a box office poison + synonym for bad movies, joined the cast, so it is reasonable that the audience is not optimistic about it.

The fact that this drama was able to accumulate box office revenue later is probably due to the word-of-mouth fermentation and strong stamina.

After all, in terms of quality and word of mouth alone, "The Man from Macau" is indeed the most powerful among these movies.

Similarly, "Best Lover" should also be able to try this operation. Even if it didn't get the word-of-mouth benefits, this data is not bad, and 200 million is still a good hope.

Although there are slight differences, overall, it is still within Wei Yang's prediction range.

But Li Jiahang was dumbfounded when he saw the box office of "Where Are We Going, Dad?"

The first-day box office was nearly 100 million, and it was during the Spring Festival holiday. It can at least hit 300 or 400 million box office, and 500 million is really not a problem.

Seeing Li Jiahang's pale face, Boss Wei smiled comfortably.

"I remember you wore a cheongsam in "Love Apartment". How about I prepare a JK for you this time, or a black stocking?"