Chapter 426 Shocked the Whole Nation, the Post-85s Business Tycoon

"Wei Yang invested 2.85 billion to become the major shareholder of PPTV, and a new pattern emerged for video websites"

"The Blue Whale's Desperate Fight: Is It Wise to Enter the Platform Field?"

"The successful acquisition is just the beginning, the protracted battle with Suning in the future is the key"

"Textbook Blitz Acquisition War, Exploring the Secret of Wei Yang, a Post-85s Business Tycoon"

"It is rumored on the Internet that PPTV is likely to change its name, guess which seafood it is"

"..."

Although in terms of size, Wei Yang's acquisition of PPTV is not considered to be in the first echelon in the business world, and it is not without acquisition cases worth tens of billions, its popularity and influence are definitely the undisputed number one.

It is even an exaggeration to say that this time Wei Yang brought countless people and netizens to actually witness a commercial acquisition in all aspects, and taught everyone a vivid business lesson.

Although most people just watch the excitement and don't know much about it, they can't stand a group of experts and media analyzing it.

So everyone has a vague impression that Wei Yang was very powerful in this acquisition, completing an almost impossible acquisition miracle.

But Suning is not a vegetarian. During this period, although Wei Yang finally succeeded, he also laid a lot of lies, which may very well lead to a dismal ending for Wei Yang.

Many professional media and industry insiders are pessimistic about Wei Yang's prospects.

But for the public, this time everyone's view of Wei Yang is more of wonder and admiration.

Nearly 3 billion funds were spent!

Outsiders don't care how much of it is Wei Yang's funds, how much is borrowed or leveraged, and they don't care about the messy inside story, which seems to most ordinary people.

It was Boss Wei who spent a huge sum of money, spending a small 3 billion, and forced Suning into submission.

Any hidden dangers will be in the future. What they saw was Wei Yang's domineering and awesomeness.

A young man who started from scratch and was only 26 years old faced a behemoth opponent and fought a beautiful acquisition war under the attention of the whole country, achieving his strategic goal.

Novels and TV series may not dare to write such a climax plot.

Some people even joked that in the future, any screenwriter can complain about their business wars, but not Wei Yang, because he would really buy a company to find inspiration for writing scripts.

At the same time, this time also truly proves the strength of Boss Wei, the youngest mainland China's top 100 richest man.

In the past, because Wei Yang's name was too light on assets and valuations, his net worth was too small compared to other bosses, so people often questioned him.

As soon as the small 3 billion big deal comes out this time, most of these voices will probably subside.

You are worth a fortune, why don't you spend 3 billion to give it a try?

It is not that some young entrepreneurs have emerged in the past two years. For example, in China, there is Chen Ou, the boss of Jumei Youpin who “endorses himself”.

At present, this company has begun operations and is preparing to go public, with a market value of nearly 20 billion. This has resulted in Chen Ou's momentum even overtaking Wei Yang for a considerable part of the time.

It's not that he is more popular than Wei Yang, but that Wei Yang has too many identities, and even has greater gimmicks as a talented person and a celebrity, so he is not as dedicated as Chen Ou in terms of entrepreneurs.

There are also many other entrepreneurs born in the 1980s who have achieved more or less achievements. Even the famous Mr. Wang is rumored to be preparing to start a business with 500 million yuan given by his father.

But after the acquisition of PPTV, the "arrogance" of these people was suppressed.

Boss Wei takes the lead and becomes the most shining business star born in the 1980s.

This incident even caused some fluctuations in the stock market. Wei Yang officially entered the video website, and it came with great momentum.

Directly and indirectly, several video websites that have been listed have experienced different levels of whereabouts, and listed companies related to PPTV and Wei Yang have also experienced a certain degree of rise.

The most interesting thing is that before Weiyang announced the acquisition of PPTV, Suning's stock price fell.

But when Wei Yang actually succeeded in taking over, Suning's stock price actually rose.

In the words of a big V on a financial channel on Weibo, he believes that Wei Yang will not have an advantage in the future "Su Wei dispute" of PPTV, but he feels that after Wei Yang takes over PPTV, this website has great potential.

At least in the short period of time before the infighting breaks out, PPTV is likely to become a new disruptor for video websites.

The big V also uncovered a lot of information, which strongly proves how much Wei Yang contributed to the rise of LeTV during the mid-term war of the video website.

The "My Love from the Star" and "Celebrating More Than Years" series, as well as the solo and simulcast broadcasts of many other Blue Whale projects, almost led LeTV to compete with Youku, Tudou and Sohu at the time.

Nowadays, Sohu is in decline, Youku and Tudou merged, and two big dragons emerged: iQiyi and Penguin.

Because of LeTV’s comprehensive development and strong momentum, many people follow Boss Jia every day and shout that their dreams are suffocating, but they ignore Wei Yang’s great contributions back then.

In addition to LeTV, Wei Yang also opened up Wei Yang in the early days with "You from the Stars".

Modu Satellite TV even let him lead Blue Whale from being nothing but news. He was barely at the bottom of the first-tier TV stations. Now he is firmly in the top three of local TV stations, and variety TV has blossomed.

Outsiders think Wei Yang is great at making movies and TV shows, but in fact he is also good at platform development and development.

And don’t forget that Wei Yang was just starting out back then, and the two platforms were not the same, and there were many constraints.

But now Wei Yang is fully grown, with the best company in the entertainment industry under his command, full of resources, and a powerful platform for him to do whatever he wants, no one dares to say what kind of results he can achieve.

The big V even advised Suning that there is no need to be hostile to Wei Yang. The two sides should put aside their prejudices and cooperate with each other. By combining the strength of the two, PPTV may become the leader of video websites.

The words of this big V really changed the views of many people.

Let’s not talk about PPTV in the future. Now it is indeed a well-known dragon crossing the river.

Let’s not talk about other things. Just the popularity of these days has directly attracted countless new users to PPTV, and its popularity has also increased. Many people remember this website acquired by Wei Yang at a high price. For a video website based on users, I don’t know how much advertising fees it has saved.

It is also with this credit that Wei Yang has temporarily accumulated a certain reputation just after acquiring PPTV.

Taking this opportunity, Wei Yang convened the first high-level meeting after the initial reorganization of PPTV.

…

PPTV is based in Shanghai. When Wei Yang and his team chose to acquire this company, it was close to the headquarters.

The specific location is Zhangjiang Science Park in Pudong New Area. There are still many well-known Internet companies nearby, such as Baidu Branch, Alibaba Branch, Shanda Group, Lenovo, Microsoft, etc.

By the way, the headquarters of a certain point is also here. Countless authors have sent contracts to this place. It was not until 2022 that it moved to Lujiazui………

Wei Yang has been running here a lot during this period, and has even cleaned up an office for him.

In the conference room, Wei Yang saw more than a dozen executives with friendly smiles on their faces, but they kept turning over small tricks in their hearts.

As of the time before Wei Yang took over, Suning had acquired PPTV for less than half a year, so the executives were mainly Suning and the original old employees.

Now Wei Yang has brought in a group of people, so the situation is more complicated, and even a little bloated.

There is no way. Wei Yang can't drive out the Suning system immediately. After all, Suning is also a shareholder with a lot of shares. For the stability of the company, old employees can't be easily moved.

Therefore, in order to ensure the right to speak and the ability to execute, Wei Yang had to try his best to stuff people in, even if it was bloated and deformed, he would occupy the position first.

At this stage, combat effectiveness is the first priority, and other things will be cleared up slowly when they are freed up later.

At present, the personnel have not been fully adjusted. It can even be said that the personnel may never be adjusted before Suning is kicked out.

But after a simple communication and discussion, the executive structure was initially completed.

Wei Yang served as the chairman of the company. This kind of actual appointment and extremely critical position is rare in the companies invested and acquired by Wei Yang. It can be seen that the situation of PPTV is complicated and Wei Yang attaches great importance to it.

Since there is a chairman, there is a board of directors, almost all of whom are Suning and Wei Yang's people. Needless to say, the former is responsible for supervision and management in the absence of Wei Yang.

The original CEO of PPTV was Lv Yan. Wei Yang wanted to replace him, but was strongly prevented by Suning, so he could only set up a COO (Chief Operating Officer) and a deputy general manager to share the power.

After that, the various departments also competed fiercely. With the advantage of the board of directors, Wei Yang temporarily got the personnel and financial rights.

He also has a certain ability to intervene in the management of many core businesses of the company, but the premise is that he must be approved by the CEO or the board of directors.

In short, it can be seen from this that although Wei Yang has won a preliminary victory and has a lot of real power, he is not a one-man show, and there are still many obstacles from Suning.

But Wei Yang is not in a hurry, take it slowly, at least for now, PPTV is still his final say.

In addition to the personnel changes of senior executives, Wei Yang has also recently learned about the specific situation of PPTV in all aspects, many of which are internal data that the outside world cannot know.

First of all, the user situation of PPTV is better than Wei Yang thought in advance.

As mentioned before, one of PPTV’s major advantages is sports live broadcasting. Its real rise was between 2009 and 2012, especially the South Africa World Cup, which was a hit, and achieved the feat of 8 million people watching the World Cup at the same time.

Although PPTV has been developing new projects since then, sports live broadcasting has always been the core, and it can be said to be the first of its kind at present.

As of the beginning of 2014, PPTV had about 135 million registered users, 35 million active users per day on PC, nearly 180 million total mobile market installations, and more than 80 million monthly active users.

This level of user volume and activity is definitely in the first camp in the industry.

But it must be admitted that a considerable proportion of the users and activity here are sports live broadcasts.

It is also worth mentioning that this number of users is only at the beginning of the year. After this acquisition battle, PPTV's users have increased sharply.

Even if the statistics are not complete, the number of registered users and installed base has increased by at least tens of millions, and there is sufficient stamina.

After all, this is a nationally watched acquisition case. I don't know how many hot search headlines have appeared. The popularity and exposure have made even the Internet giants jealous.

For PPTV, this wave of traffic can be described as "overwhelming wealth".

If you can grasp it and convert these new users who come for gossip into active users, then the entire website will usher in a period of rapid growth.

And Wei Yang proposed this year's strategic goal in the meeting.

Registered users reach 300 million+!

300-500 million installed base!

Daily active users exceed 100 million!

Monthly active users exceeded 200 million!

Let’s not talk about whether we can reach it or not, let’s shout out the slogan and goal first. If we achieve it, it means the chairman is wise and powerful. If we don’t achieve it, it is also a great achievement. Thank you all for your efforts. We will continue to work hard next year and reach a higher level.

Wei Yang is not a rookie. He is an entertainment giant who founded the top three film and television companies in the country.

He has rich management experience and is good at various small operations. He is crazy about making big promises. Let alone Suning, the old employees and Wei Yang’s subordinates can be stimulated to scream.

Of course, Wei Yang is not just making big promises. These can’t fool those executives.

In addition to setting goals, he also took out 500 million yuan of funds and invested them in PPTV.

Similarly, if Suning does not want to have its shares reduced, it must also invest at least 400 million+, plus the funds on PPTV’s books have suddenly increased to ten digits.

Many executives were also stunned by Wei Yang. They didn’t expect that after paying nearly 3 billion yuan for the acquisition, Wei Yang could still take out another 500 million yuan.

But Suning is not in a hurry. 1 billion seems to be a lot, but with the size of PPTV, it will only take one year, or even less than one year.

Yes, video websites are so expensive.

The reason why Hongyi left the market was that it was a little scared. Suning and it took less than half a year to take over PPTV, and they burned more than 400 million, and there was no big move.

In 2012, PPTV's revenue was more than 800 million, and last year's revenue was about 1 billion, which seems not bad, but there was no money on the books, so Suning and Wei Yang successively acquired it.

This thing is really a "fillable" spending hole, so Suning and the outside world are not optimistic about Wei Yang.

Even if he can afford 500 million!

After a year, can he still throw 500 million lightly? Even if he can, how many years can Wei Yang burn? Who dares to guarantee that his capital chain can continuously provide blood transfusions to PPTV?

Wei Yang can sense Suning's thoughts, but he doesn't care. It's better to do than to say, and there is no point in arguing.

The next step of the meeting is to discuss the company's future development strategy, or in other words, how to use more than 1 billion yuan of funds.

PPTV's website style and route need to be rectified, and the basic sports live broadcast cannot be lost, of course, it must be separated from film and television variety shows and other businesses.

In addition, in addition to technical research and development, there are several money-burning projects, such as fun videos and smart hardware markets, which were temporarily stopped by Wei Yang.

This matter is not smooth, especially the latter, which is a strategic goal set by Suning, and it is indeed promising. Wei Yang rashly stopped it, and many people naturally opposed it.

But now Wei Yang is the chairman, and he found many excuses to temporarily suppress this matter.

It can be imagined that once PPTV does not develop smoothly in the future, Suning will definitely make trouble with this, and it is related to Suning's strategy, and it will not stop in the future.

Wei Yang understands but does not care. There is gain if there is loss. His strengths and purpose are to seize the online market, and other things must be pushed back.

Moreover, he does not have to give up the smart hardware market. If PPTV develops well in the future, it can accommodate funds and energy, and he can work hard in this regard.

After reluctantly determining the grand strategy of prioritizing the online market, the 1 billion+ funds have a destination.

Acquiring a large number of syndicated copyrights and replenishing the film library are very important for video websites. The more films in the film library, the better the user experience and consolidate old users.

Another is to acquire exclusive high-quality films and TV series to form website competitiveness and compete for the market and new users.

This is also Wei Yang's biggest advantage. With a wave of his hand, he took out "The Journey of Flower", "Ancient Swordsman", "Nirvana in Fire", "Running Man 2", "Dad is Back", "Sisters Over Flowers" and other top-quality resources that made the outside world crazy.

While many executives were excited, Suning also reacted suddenly.

Something is wrong. PPTV spent money to buy Wei Yang's drama. Didn't the funds go into Wei Yang's pocket, and then Wei Yang took the money to invest in PPTV.

Is he laundering money here? !

He himself was transferring blood from left hand to right hand, but Suning became a sucker.

But Suning had no reason to stop Wei Yang. This was a high-quality project that other websites were eager to get. If PPTV pushed it out, Suning would be unable to stand firm.

Several Suning executives looked at each other and suddenly felt a little awkward.

This war of attrition was much more difficult than they had imagined...