Chapter 447 PPTV Mango TVB Station iYouGo

Chapter 447 PPTV = Mango TV + Station B + iYouku

Wei Yang did not keep arguing with Liu Shishi. He was actually very busy during this period.

The affairs of several companies alone were enough to give him a headache, and he also had to follow up on the filming projects in the second half of the year.

This year, Wei Yang planned to have two projects. "Nirvana in Fire" has been filmed, and there is also a task for a movie.

Fortunately, due to the explosion of the Spring Festival last year, Blue Whale decided to move "Detective Chinatown" to the Spring Festival. If it was released in the summer as originally planned, I am afraid that Wei Yang would not have time to go back to Liu Shishi's place at night.

But at the moment, there is no rush for movies. The main thing is PPTV's summer strategy, which is something that Boss Wei has to think about when he goes to bed these days.

It is late July, and PPTV's summer strategy is almost halfway through, and the effect is still quite impressive.

It also suffered stubborn resistance from various platforms and even TV stations.

For example, as mentioned earlier, Hunan TV moved out several variety shows, not only on Mango TV, but also sold them to Penguin and iQiyi.

This is also related to the strategy of Mango TV. They are the shortest online video website among many, second only to PPTV after Wei Yang's revision.

For Mango TV, Hunan TV's initial ambition was not that big, just as an appendage and supplement to the TV station.

It was not until later that video websites became the general trend that Hunan TV paid more and more attention to Mango TV. Even so, it was difficult to say that Mango TV could surpass Hunan Satellite TV internally. This was determined by their system.

As a state-owned enterprise + propaganda unit, the TV station has always been their core foundation.

There is no doubt that this is a good thing for Wei Yang. Let's not talk about it in the future. Now it gives PPTV the opportunity to overtake on the curve.

Now is the peak period of Hunan TV. Its content output capacity, especially in variety shows, is terrifying.

As mentioned before, this summer alone, Hunan TV launched three popular variety shows, "I Am a Singer 2", "Flowers and Boys" and "Extreme Pursuit", and other regular trump cards such as "Day Day Up" and "Happy Camp" are on air.

"I Am a Singer 2" invited Han Sanshi, Wei Wei, Zhang Yu, Zhou Bichang, Power Train, Zhang Jie, Pin Guan and Deng Ziqi, who became famous for singing.

Strictly speaking, this program can challenge "The Voice of China".

Whether it is singing skills, stage performance, or the ability to adapt songs, these powerful singers in "I Am a Singer 2" can beat most of the students of "The Voice of China".

The lineup of "Flowers and Youth" is also very powerful. The most famous female singers invited Liu Tao and Xu Qing, and the older generation Deng Peipei and Zhang Kaili are also familiar faces.

The two male tour guides, one is Zhang Han, the top brother of Tianyu, and the other is Hua Chenyu, the champion of "Happy Boys" and currently very popular.

The content of the program about celebrities traveling abroad is also a relatively rare topic in China. The guests are also well selected, especially Xu Qing, who is very popular.

There was even a rumor about her and Zhang Han [sister-brother? Aunt-nephew love] on the program. Coupled with Shuangzijie, the ex-girlfriend who just broke up, Weibo was very lively.

"Extreme Pursuit" is a Japanese program that is somewhat similar to "All Accelerate" in the previous life, but also somewhat different, which may be why the name was changed.

However, the lineup is quite luxurious, with fixed guests including Huang Xiaoming, Cai Shaofen, Du Chun, Jia Nailiang and the TF boys who are now popular.

In addition, due to the design of the program, some plots give the audience a sense of stimulation that is no less than the name tag tearing battle.

So many people think that this program is aimed at "Running Man".

Among the three programs, only "Flowers and Youth" is broadcast exclusively on Mango TV, while "Extreme Pursuit" and "I Am a Singer 2" are broadcasted in conjunction with LeTV.

Even "I Am a Singer 2" is broadcast exclusively on LeTV first, and Mango TV can only go online after the specified time.

And programs such as "Day Day Up" and "Happy Camp" are currently being launched in real time on Youku and iQiyi.

The current update progress of Mango TV is not as good as these websites. Some variety shows cannot even be launched on Mango TV due to contract restrictions.

This is not surprising. Mango TV currently has limited traffic and money-making ability, and selling copyrights directly means a large amount of money.

In this case, selling to other websites is profitable, but keeping it for oneself is a loss. In the case that Mango TV is not valued enough, it is not surprising that there is such a high-quality content export "enemy station" operation.

In this regard, Mango TV can't learn from Wei Yang, Blue Whale and PPTV are not the same, and official business must be handled impartially.

And Mango TV and Hunan Provincial TV are formal superiors and subordinates, and they are also state-owned enterprises. The way of considering many things is completely different from that of private enterprises.

Especially in terms of accounts, it is quite serious and sensitive. If there is a mistake, the tax problem is a small matter, and it is a big trouble to attract the supervision department. The responsible leaders should consider it steadily and would rather slow down and be cautious.

This gives PPTV a space for rapid development.

Under the premise that Mango TV has not yet concentrated on variety show advantages, and self-made web dramas on websites such as iQiyi have not yet been launched, PPTV has joined forces with Blue Whale to thoroughly establish the brand of PPTV's high-quality variety shows and movies, and deepen PPTV's attribute of "content is king".

Once this brand is deeply rooted in people's hearts, even if it is besieged and suppressed by various parties in the future, PPTV can maintain its position and gain continuous support.

So, Wei Yang is still very grateful to Hunan TV Station for this. They are old friends and are just forgiving.

Once several high-quality variety shows of Hunan TV Station were scattered on the Internet, the pressure on "Running Man" was relieved by more than half.

In the popularity of variety shows on Hualuo.com, PPTV's exclusive variety shows occupied three seats, two of which were in the top five, stealing the show.

In terms of TV series, PPTV mainly focused on exclusive online dramas in July. Although the popularity has not reached the point of crushing the same period, it can't resist the "Ancient Sword and Qi Tan".

Although the drama "Ancient Sword and Qi Tan" has been broadcast, the aftertaste is still there. Just relying on the fans to watch it twice or three times, the popularity is not worse than those hot dramas in the same period, and even better.

Several leading actors are very popular. Da Mimi and Rouba are also on the hot search every one or two days, which makes the dramas in the same period very exciting.

As a result, the data of PPTV is getting higher day by day.

Compared with those old websites, some data can sometimes be evenly matched, and the increase in new users is the best among all.

However, what makes Wei Yang and Li Ji most satisfied is not the sharp increase in users, but the continuous increase in the online time of PPTV users, and the large number of movies and TV series in the library are also increasing little by little.

This means that users are not only attracted by these popular projects now, but also begin to use the website in depth.

To put it bluntly, it is accumulating loyal old users!

This is what Wei Yang and his team have always paid great attention to. No matter how successful the summer strategy is, it is only a part after all, and the war cannot last long.

Drainage is the key, but how to retain and convert the users attracted is more important.

Although Wei Yang has repeatedly emphasized that this summer strategy should first make a name for himself and increase users, and don’t worry about other things, it’s just a matter of listening. How can he really ignore it?

Don’t look at the sharp increase in users now, and the increase in paying users is the first in the entire network in the short term, but these users only pay for one or two months.

After the summer vacation, after watching these popular projects, people will run away, and then PPTV’s so-called summer strategy will also be discounted.

The retention rate of new users is something that PPTV cannot ignore.

Therefore, Wei Yang replenished the film library as soon as possible, in order to let the audience feel the rich film and television resources at this time, so that they can continue to stay on the website after the excitement. After waiting for a long time, they will get used to the website and unconsciously become loyal old users.

So, when he realized that the resources of the film library began to be used and the feedback was good.

Boss Wei was very pleased and made two instructions.

One is to call on the water army to post comments and barrages on the major film and television dramas in the film library. If they don’t know how to do it, go to Douban and Tianya to copy it. Anyway, it is to increase "popularity" and "interactivity".

Only when there are more "people" watching the movie, the audience feels lively and resonates, and they will have a better impression of PPTV.

Wei Yang has experience in this. For example, many old dramas on Bilibili are rejuvenating, becoming popular again, and even becoming ghost animals and hot memes on the entire network.

Bilibili's strong interaction, high-density information barrage and lively and comfortable viewing atmosphere are all important magic weapons. A considerable proportion of the audience comes for these.

If PPTV can activate the enthusiasm of the audience, greatly enrich the barrage materials, suppress the fan circle's control of comments and sensitive topics, and enhance the viewing atmosphere and experience, it will establish a great advantage.

Even if this drama is available on the entire network, everyone is more willing to come to PPTV, thinking that the barrage here are talented and speak well.

At this stage, although most major websites have enabled barrage, they have not yet explored the full benefits of this function.

PPTV has Wei Yang's suggestion and can work harder in this regard.

By then, there will be the "Content is King" signboard outside and the "Strong Interactive Community Culture" experience ecology inside, which will complement each other.

Hiring water army is a last resort and a transitional operation. When there was no one on QQ, Xiao Ma Ge even pretended to be a female netizen.

When the number of users and strong interactive habits come up, these barrages and comments will disappear unconsciously...

Another instruction is to continue to expand the film library.

Wei Yang plans to invest a total of several billion this year. This money cannot be spent on buying Blue Whale and some new projects. More than half of it is used to purchase copyrights and supplement the film library.

There is no such thing. If you buy it as much as you want, even tens of billions of dollars will not be enough. If you can't buy it domestically, there are still a lot of it abroad.

However, Wei Yang is not that arrogant. Although he requires a complete supplementary library, he doesn't want all the trivial things. He still focuses on some influential projects as much as possible.

Among them, Wei Yang prefers to buy permanent copyrights.

If PPTV wants to build a barrage culture community, the copyright will expire, the data will be cleared, and the good barrages and comments will be gone, which will be very hurtful to users.

So Wei Yang thinks that if you can buy permanent copyrights, it doesn't matter even if it's a little expensive, and he doesn't insist on exclusivity. Although most permanent copyrights are exclusive, there are many exceptions.

For non-permanent copyrights, try to extend the time limit, especially for some high-quality copyrights, buy as many years as you can.

It doesn't matter if you spend more money, because copyrights are getting more and more expensive later. The more you spend now, the more you will save in the future.

Because of this, Wei Yang also specially asked people to design two labels [exclusive] and [permanent] on PPTV and put them on the project cover and page.

The former is normal, and many websites have this logo. The latter is unique to PPTV and is also a reminder to users.

In this case, having an advance reminder is also a comfort to the audience. At the same time, it will be more intimate for projects with a [permanent] mark, and it is also a small operation to enhance user cohesion and loyalty.

B-site barrage and atmosphere + Mango-style exclusive high-quality content output + Aiyouteng platform operating advantages.

If PPTV can combine these three points, it can accomplish great things, retreat to occupy a position and become invincible, advance to become the king and win the top spot.

The more Wei Yang worked, the more confident he became, and his goals and appetite became bigger and bigger.

If this continues, in two years' time, let alone competing with Aiyouge, he will dare to clamor for the acquisition of Douyin and Bilibili...

…

Time came to August, and many relevant industry insiders began to analyze the changes in PPTV last month, and a lot of various data were listed.

Someone has made statistics and found that PPTV’s online search volume and input method frequency in the past six months have increased more than ten or even dozens of times compared to last year.

Station P was just the abbreviation of a certain website a year ago, and its scope was extremely niche. After the rise of PPTV, it was once comparable to those popular website platforms.

The most popular website in the first half of 2014 may not be PPTV.

But the most astonishing depth and rise in popularity is PPTV.

According to rumors, there are also university courses that use Wei Yang Lightning's acquisition of PPTV and its short-term success as a case study to analyze various details. If not for time, someone might use this as a graduation thesis.

The valuation of PPTV has more than doubled in just a few months from around 3 billion when Wei Yang took over. The current valuation is around 7 billion.

This is because time is still short and the outside world is still waiting and watching. Otherwise, such a very watery valuation would not be new if it doubled or tripled.

You know, the listed Youku Tudou is probably around 18 billion to 20 billion.

At present, the former video leader has been greatly impacted by various websites behind him. If it were not rumored that he was contacting Alibaba, he might have been surpassed by iQiyi.

iQiyi, which just acquired PPS, has also accepted investment from Xiaomi. It is rumored that Xiaomi spent 1.8 billion to acquire about 10%+ of iQiyi’s shares. From the perspective of the industry, it is not inferior to Youku.

If it weren’t for the sudden emergence of Wei Yang’s PPTV, iQiyi would be the video website with the strongest momentum this year.

There is also LeTV.

In terms of the development of the video website itself, LeTV is not particularly outstanding, but it can't stand up to other people's good industrial chain. Boss Jia's various ecological reactions have suffocated, causing LeTV's stock price to take off all the way.

LeTV, which was originally known as the "demon stock", is now almost the most dazzling star in the stock market.

At present, LeTV’s market value is close to 50 billion. It is still richer than Youku, and it is still rising.

This is the market value of real money, and the increase is even more exaggerated than PPTV's valuation. Wei Yang's heart trembled when he saw it.

I have to say that Lao Jia is still ruthless!

Wei Yang doesn't admire Boss Jia's accounting skills, but he admires his courage. What would happen if he didn't leave Chengguo...

However, most ordinary people don't care about these boring statistics and the so-called stock market value.

Whether they eat or drink improperly is none of their business!

For them, the biggest change in PPTV is that the website is becoming more and more known and used by everyone.

As a matter of fact, a few months ago, as Wei Yang spent a small amount of 3 billion to own PPTV, and it has been a hot search for several months, this website has entered the public eye.

But people still associate PPTV more with Wei Yang and regard it as gossip, and most people still watch the excitement.

Since the beginning of the summer strategy, this concept has changed significantly. More and more people regard PPTV as a serious [entertainment tool] and play its original role.

Go to work and catch up on "Running Man 2" and watch celebrities from all over the world fight against famous brands.

While eating takeout, I picked up the old dramas "Wulin Gaiden" and "Underground Traffic Station" from the station, and smiled warmly while watching the barrage of ridicule.

I read "Gu Jian Qi Tan" three times before going to bed at night, admiring the handsome men and beautiful women, the bloody love and hatred.

I watched the online drama "Dark One" with my friends. It was suspenseful and exciting, and the scale was huge.

…

When people talk about PPTV, it is no longer all about Wei Yang, but like some popular website platforms, it has subtly become a part of everyone's daily life...