Chapter 406: High-End Business War, Digging Holes, Slandering and Leading the Rhythm

In the ecology of the Chinese film and television industry, directors often occupy an extremely important position.

Especially famous directors, especially those who can make money, many financial backers and bosses behind them have to support them, and they are even more arrogant in the circle.

As a top famous director in the industry, Feng Kuzi is naturally among them.

Not to mention that Feng Kuzi himself has a hot temper and a small personality.

His experience of being humble and small when he started his career in the early years also made him retaliate and expand after his success, which somewhat made up for the dignity he lost in the past.

Feng Kuzi attaches great importance to his halo as the top Chinese director and the "King of the Lunar New Year Files". As his achievements and career continue to improve, he has become more and more conceited about his work and does not allow others to question or belittle him.

Feng Kuzi may not be so attentive to the filming of "Private Customization", but it does not mean that he thinks his movie is bad.

So after being besieged by film critics, Feng Kuzi was furious and sprayed the film critics and audiences who came on Weibo.

Of course, from Wei Yang's perspective, there is also the intention of taking advantage of the topic to hype the movie.

Feng Dapao is indeed outspoken, and many of his words and things seem to be out of his mind, but anyone who really treats this old man who has been in the industry for decades as a fool will become a fool.

Someone once joked that every time a movie is released, Feng Kuzi becomes Feng Dapao, which shows that there is another hidden reason for these verbal battles.

Wei Yang must also admit that after Feng Kuzi's death, the exposure of "Private Customization" increased rapidly, the movie's reputation was polarized, but the box office was steadily increasing.

It broke 200 million in three days!

Its overall momentum is not much inferior to "Time Travel Cohabitation" at the beginning, and it has even surpassed "Time Travel Cohabitation", which has been released for more than a week, in terms of scheduling.

However, since Boss Wei is in the mood to have fun, it means that this matter is definitely in line with Feng Kuzi's wishes.

"Private Customization" had a strong momentum in the early stage, and its single-day box office exceeded "Time Travel Cohabitation" for many consecutive days, and it won the first place in the Lunar New Year holiday.

Feng Kuzi and Huayi were in a good mood and did not notice that Feng Kuzi's response to the film critics was becoming more and more influential under the promotion of some people.

Or they noticed the change in popularity, but didn't realize that someone was behind the scenes fueling the flames.

On the contrary, they were happy to see it happen. It was hype in the first place, so they certainly hoped that it would become more and more popular and contribute to the box office of "Personal Customization".

But soon they found that the situation began to change, and public opinion became increasingly unfavorable to them.

…

In Guangdong Province, Wei Yang and his team finished their road show and went directly to the local cinema to watch the newly released "New Police Story 2013".

In fact, the two movies were almost two weeks apart, and to some extent, they were no longer in direct competition, so there was no need for too fierce confrontation and related arrangements.

But after all, it was one of the biggest opponents, and it would not hurt to know more about it, so the crew still arranged a viewing party.

But compared to the last cautiousness about "Personal Customization", this time everyone was more relaxed. Fan Xiaopang even paid more attention to "Personal Customization" and asked questions that he had never thought about clearly.

"Before, the surname Feng has cursed many people, why did it cause such a big reaction this time?"

"Because the timing and situation are not right."

Wei Yang smiled and explained the reason to Fan Xiaopang. In fact, the situation is not too complicated.

Feng Kuzi used to love to quarrel, and this operation did win a lot of exposure for the film promotion.

But everyone is not an idiot. It is no secret that the routine is getting older and older. Everyone is a little tired of it, and even annoyed by this deliberate hype.

No one really likes a person who curses everywhere.

Once or twice, it feels very novel and exciting, and everyone just eats melons and watches the fun. After a lot of times, they will think he is too aggressive, and his image becomes tricky and mean.

Wei Yang actually has this drawback. He likes to stir up scandals whenever a new work is released. This is also an operation that everyone is accustomed to.

But fortunately, there are several scandal objects, which can be changed to increase a certain sense of freshness, and even form a group, such as this triangle love Shura field, which is full of topics.

But the price is that Boss Wei's image is becoming more and more fickle, and his positioning as a scumbag is irreversible, and everyone's threshold for him is getting higher and higher, and the publicity effect of similar scandals will be getting lower and lower in the future.

This is a bad thing from the perspective of publicity, but it is not a bad thing for Wei Yang himself.

Who can point to a ruined house collapse? In the future, even if Wei Yang reveals some emotional status, as long as it is not too strong, the outside world will accept it well, or even be very calm.

That's Wei Yang, isn't it normal for this to happen to him?

Let's talk about Feng Kuazi again. Compared with Wei Yang's fickle scumbag personality, his image is not good. Many people recognize his works and abilities, but do not comment on his character and style of doing things, and even resist and hate it.

For a public figure, it is actually a very dangerous thing to have such a bad public impression.

Because once something unexpected happens and there is room for taking advantage of the topic, he will be pushed down by the crowd and beaten up, and become the real target of public criticism.

There is no doubt that this incident is the fuse that ignited many people's dissatisfaction with Feng.

And it must be pointed out that Feng Kuazi used to win more than he lost in verbal battles. There were many people who hated him, but there were also many supporters.

There are two very important reasons for this. First, the works he has are solid.

Whether it is movies such as "Assembly", "Party A and Party B", "If You Are the One", "Tangshan Earthquake" and other movies, they may have their own shortcomings, but the overall quality is not bad, and they can even be said to be very good commercial films.

Even the much-criticized "The Night Banquet" had "The Promise" and "The City of Golden Armor" sharing the firepower at the time.

The works in his hand are strong enough, Feng Pants has enough confidence to criticize, and he has many supporters, so most of the time he is invincible.

Another reason is that most of the people who argue with Feng Pants are not likable.

For example, Feng Pants once famously scolded the paparazzi for exposing his home address. Regardless of his own reasons, the outside world also regarded these paparazzi as dogs. Very few people spoke up for him, and most of them followed the scolding.

In addition, those who have a lot of arguments with Feng Pants are some experts and celebrities and authoritative award judges.

Many people rely on their old age to show off, or do not live up to their reputation, and the things they do are very unfair. Feng Pengtong can easily gain the support of the public by scolding them, and even becomes a "dragon-slaying warrior" who is anti-authority to a certain extent.

The public, who are disgusted with condescending experts and staid and serious film awards, are extremely enthusiastic about Feng Pants' bold speech.

The nickname Feng Dapao has a certain derogatory meaning, but some people think it is a compliment.

"Director Feng has such a good temper!"

This is what many fans of Feng Pants often say, thinking that he is a real man who dares to love and hate.

After analyzing and understanding the reason why Feng Pants was lovable even though he was arguing before, it is not difficult to understand why "Private Customization" overturned this time.

First of all, the work itself is indeed not good enough. The quality of "Private Customization" is not bad, but the obvious problems cannot be ignored.

The criticisms from film critics and audiences are not just looking for trouble, but actually have something to say.

Feng Pengtong was born with a lack of confidence, so he insisted on arguing with each other to gain respect for himself and insisted on the excellence of the film, but it seemed that he was using strong words to make excuses.

It's also worth mentioning that it was the film critics and the audience who were scolding Feng Pants this time.

Film critics are not necessarily lovable at the public level. This group itself has many shortcomings and shortcomings, and many people are particularly annoyed by them.

But this time they are really not being picky, and they can barely represent the interests of the audience.

On the contrary, this time Feng Pants has changed from a dragon-slaying boy to a dragon, from a former representative of anti-authority to an authority. He responded to the criticism of film critics and audiences with a high profile, and his words could not hide his arrogance and disdain.

To put it bluntly, Feng Pants didn't realize that the situation was not favorable to him at all. If he forced the team to fight against the wind, he would naturally suffer backlash.

Most of the melon-eating people and netizens are still reasonable.

If the movie is good, and the critics find fault with it, they will scold the critic. If your movie is bad, the critic is right, and if the creator is tough on you, then they will scold your crew.

This time Feng Pants' verbal battle did not win as usual. Instead, after a brief silence, he was ridiculed by countless people.

However, Feng Pengtong has a strong character. Under the ridicule of the crowd, he became more courageous the more he scolded him, and the two sides directly fought.

The popularity of "Private Customization" has taken off now, but this popularity cannot be converted into box office, and may even cause some negative impacts.

"Tiny Times" caused a craze for "ugliness review", and many people were even willing to pay money to see the movie to see how bad it was.

But "Private Customization" is two different things. "Appraisal of ugliness" means spending money to satisfy curiosity. This is all about scolding. Those who are scolded will not spend money to watch the movie. They don't need to know whether the movie is good or not. They directly attack Feng himself. That's it.

"Let's see, if he honestly admits to giving in, he can still get through it under the cover of Huayi. If he continues to be stubborn, not to mention this movie, the rest of the film will be affected."

A commercial film director whose popularity is in shambles and who isolates himself from the audience may have a career that plummets.

Even if his movies are good, many people can't help but want to watch his movies. At worst, watching pirated copies and not buying movie tickets is enough for him.

"To be honest, you have some credit behind this."

Fan Xiaopang's eyes flashed, and he quickly noticed something was wrong.

Even though Wei Yang's analysis was very reasonable, public opinion was overwhelming in a short period of time, and the conflict was so fierce. The tide against Feng Pants became stronger and stronger, and it hit home. Even Huayi failed to restore the decline. It was obvious that someone was behind it. .

"Don't talk nonsense, I'm just an ordinary melon-eater."

Boss Wei smiled innocently. The box office war and the business war behind it in the entertainment industry were on the surface a marketing hype, winning based on the quality of the movie and selling points. In fact, they were secretly digging holes to guide them, catching the other party's mistakes, and then taking advantage of them.

Huayi is now the leading private company in the entertainment industry. If Blue Whale wants to take over, the two sides are bound to have a battle.

Wei Yang, who has been in the business world for many years, has long lost the illusion that no one will offend me, and I will not offend others.

Putting aside the old grudges, even if Hua Yi had never made a move against Wei Yang, he would not be vague about scheming against him.

The Wang brothers are not good at making trouble. They didn't attack the Blue Whale not because they didn't want to, but because they were looking for the right time.

Blue Whale is developing too fast and has enough connections. Huayi will not act rashly after losing the best opportunity to suppress it in the early stage.

Otherwise, with the size of the blue whale, if he fights back hard, even if he can't defeat Huayi, he can still bite off a few chunks of meat. Maybe the snipe and the clam will compete with each other and take advantage of the third party fisherman.

Huayi is currently in the leading position, so it is not in a hurry. It brakes quietly and slowly looks for the right opportunity to kill with one blow.

But Blue Whale is different. It is in the position of a pursuer. If it wants to rise to the top, it will clash with Huayi sooner or later. So there is no need to look ahead and worry too much. When the opportunity is right, it will do whatever it can to weaken the opponent as much as possible and narrow the gap between the two sides.

However, Wei Yang did not intend to go to war with Huayi, so he was more subtle this time.

Even if Huayi could detect something, it might not be determined to retaliate. It was nothing more than both sides using tricks to make the other party feel a little uncomfortable, which was within Wei Yang's acceptance range.

To be honest, if Feng Kuzi Huayi's trump card could really be abolished, Wei Yang would have accepted it even if he went to war with Huayi directly.

"It's a pity that the company still has not accumulated enough. It started late in the film industry, and its scale and foundation have not kept up. The chance of winning the decisive battle is too small, otherwise Feng Kuzi would be directly pressed to death."

Wei Yang was a little regretful. Feng Kuzi's weaknesses were too easy to exploit, and he was too deeply tied to Huayi, so he would be accurate in one hit.

But the timing was not right, so Wei Yang could only try it briefly. Fortunately, this card can still be used, and even through this foreshadowing, the effect will be more vicious and deadly next time.

Thinking of this, Boss Wei was in a very good mood, and even Da Tiantian on the screen became particularly pleasing to the eye.

The movie "New Police Story 2013" may have been affected by Da Tiantian, and its quality is extremely mediocre.

Yes, this movie can't be said to be bad, but there is really nothing to watch. It is a low-profile version of "Taken", which is tasteless. After watching the whole movie, Wei Yang has almost no memorable points.

The only feature that can be considered to be somewhat special is that the villain played by Liu Huohua is actually a good person.

Cheng Long's good policeman + good father is very similar to other works. The heroine played by Tiantian can be called the ultimate tool person, and her presence is frighteningly low.

Wei Yang doesn't understand why Da Tiantian wants to invest in this movie and play such a role.

He thinks that Da Tiantian and the people behind him don't understand what's going on at all.

If an artist wants to be popular and successful, she doesn't have to work with Cheng Long, Chow Yun Fat and others, nor does she have to squeeze into Hollywood blockbusters. These are putting the cart before the horse. What she really needs to do is to find a good role that suits her.

No matter how many times she works with big names, even if she is promoted to the heroine of Hollywood blockbusters, if the role is not suitable, she will still be a tool vase without a memorable point.

But if the role is played well, even if it is a glimpse, it will help her acting career and make a breakthrough in stages.

Wei Yang feels sorry for Da Tiantian. This girl has good conditions, but she met a pig teammate. If she is trained for two years and operated, she will definitely be a rising popular flower.

But she is not an ordinary person after all. Wei Yang has no intention of provoking her, so he can only watch her become a vase that can't be popular...