Chapter 385: Crazy Money-Making, Learn From It and Make a "Dad Is Back"

《Celebrity reality show, explore why "Running Man" is so popular》

《The first broadcast ratings were 1.31, surpassing "Happy Camp", and ranked first in the same period of Saturday variety shows》

《Overnight, 500,000 fans increased, and Rouba was named the goddess of running》

《Flying people joined, and the star-studded guest lineup》

《Instant hit, Blue Whale announced its entry into the variety show field》

《It is rumored that the advertising revenue of "Running Man" exceeded 100 million, and Wei Yang created a new money-making tool》

《Taobao's hot-selling acupressure board, a new hit brought by variety shows》

《……》

The opening of "Running Man" was very successful, with the first broadcast easily breaking 1, and the number of online broadcasts was also very impressive. The most important thing is that it caused widespread discussion.

Celebrity reality shows, novel production and models, and high entertainment style have brought a high sense of freshness to domestic audiences.

It may be a bit exaggerated to say that it became popular overnight, but it did quickly open up the situation.

And this momentum is still expanding rapidly, which can be seen from the rapid growth of the number of broadcasts on Penguin Video. The influence of this variety show is constantly rising.

After word of mouth fermented, the increase in playback volume in the next day alone was several times that of the first day.

In less than a week, Baidu searched for topics related to "Running Man", reaching 140,000 articles, and the cumulative increase in Weibo fans of the nine guests exceeded 5 million. The most popular Liu Feiren was on 11 Weibo hot searches.

However, this is just the beginning!

…

On Friday of the following week, Wei Yang sat in the theater where he watched "Running Man" last week, but this time he was not watching his own variety show, but watching the rival "Where Are We Going, Dad".

Gao Yuanyuan, who had finished filming "Detective Chinatown" but had not left yet, came over again after hearing the news, and there was a girl next to her.

"Hello, Mr. Wei, I am Sun Jiayi, Yuanyuan's best friend, and also an actor."

"Hello, hello."

Wei Yang shook hands with her. He heard from others that after Gao Yuanyuan finished filming, she planned to take a few days to travel in Thailand, and she also called a best friend from China to play with her. It should be this Sun Jiayi.

He had no impression of this person, he should be a little actor, and after chatting for a while, it turned out to be true.

The two met in 2004. They were both from Beijing, so they got along well. They have been good friends for many years. Gao Yuanyuan likes to invite her to go out and play whenever she has time.

"You guys play, call me if you need anything."

Boss Wei didn't talk much, just exchanged a few pleasantries, then turned to the front seat, typing on his phone from time to time.

Today, the premiere of "Where Are We Going, Dad?" was watched by the people in charge of Blue Whale and even Shanghai Satellite TV. Everyone created two groups on WeChat and discussed various things.

"Very polite, I thought that big bosses like this were all very cold, but speaking of it, he is worthy of being the national husband, he is really handsome, and his skin is still very tender."

As soon as Wei Yang left, Sun Jiayi, who was a little reserved just now, immediately became active, and Gao Yuanyuan couldn't help teasing.

"Why, you like him?"

"He's a handsome guy, rich and good-looking, who wouldn't be jealous? It's a pity that he's a few years younger than me, but it doesn't matter, young people have better physical strength and more power."

"Slut, you get hot when you see a handsome guy, this level, you don't even think you can handle it."

"I took a look, it's not that big."

"Pah!"

Gao Yuanyuan didn't react at first, but later she understood and spit at her, but thinking about her previous measurement, she felt that Sun Jiayi's words were biased.

The filling of the bun is not in the folds, many things can't be seen...

However, Sun Jiayi just said a few words and boasted to her sisters. If she really had more thoughts, she wouldn't be so cowardly just now, at least she would find a way to leave a phone number.

Although she knew she had no chance, she was indeed interested in Wei Yang.

In the eyes of many people, such a top handsome man who started from scratch and created billions of wealth has a special filter.

Many people put Feng Teng, the boss who likes ordinary girls in the idol drama "Shan Shan Comes", in his place as Wei Yang, and dream that they are Xue Shanshan, and then conquer this upstart bigwig in the entertainment industry and get the man they love.

As for his scumbag?

It's just a test before true love, a stumbling block for me. As long as he falls in love with me, everything else will become a cloud.

Obviously, Sun Jiayi also had a similar dream, and kept asking about Wei Yang's private behavior, and knew some things about him.

Because she happened to watch variety shows today, she talked to Gao Yuanyuan about Wei Yang and "Running Man".

"Do you know, he made a lot of money from this project, earning hundreds of millions in one go, and it went viral in the circle, and some people even called him the God of Wealth."

"Hundreds of millions!"

Gao Yuanyuan's eyes were shocked. She was not unsophisticated. As a first-line actress, she had been famous for many years and her income was not low.

At present, her TV drama pay is not inferior to those top-tier actresses, with a single episode of more than 400,000 yuan. Thanks to "Search" and "Jinling, Jinling", she is in the first echelon of mainland actresses, with an asking price of 5 to 6 million yuan.

In addition, her own commercial value is not low. Even if the intensity of work is not as high as Fan Xiaopang, she can easily break through eight figures every year.

For this year, her miscellaneous income has exceeded 12 million yuan.

Moreover, her new work "Let's Get Married" has not been officially broadcast yet. This situation often has a certain positive promotion to her income. The better the performance, the greater the promotion.

But even so, several hundred million is still an unattainable number for Gao Yuanyuan.

Not to mention that Wei Yang made hundreds of millions of yuan from a single project. Even though she had known for a long time that he was a big boss, she still couldn't help but feel emotional.

People always ignore the achievements of those around them. Perhaps because Wei Yang was familiar with her, she would always subconsciously ignore some of Wei Yang's achievements until another person talked about them, and then she would realize some things again.

Gao Yuanyuan looked up at the young man in front of her who was silently fiddling with his phone. The handsome face that used to bicker with her from time to time suddenly became more calm and mysterious.

Sun Jiayi didn't know what her bestie was thinking, and she analyzed some news she saw on the Internet.

"Running Man" won the first battle, and the attention soared. The outside world also dug up various inside stories and details of this variety show. How much money it made was naturally the most important topic.

Unlike ordinary variety shows, most other variety shows are produced by TV stations, while "Running Man" is produced by Blue Whale.

So, he can be sold to TV stations.

However, since Shanghai Satellite TV also participated in the production of "Run", although the copyright is in the hands of Blue Whale, Shanghai Satellite TV does not participate in other profits, but Blue Whale has ceded a lot of the interests of the TV station.

The implanted title advertisements belong to Blue Whale, but some of the TV station's own advertisements are handled by Shanghai Satellite TV itself.

The TV exclusive broadcast copyright also got a relatively "low" price - 30 million!

Blue Whale ceded part of the income and obtained the staff and platform resources of the TV station. Shanghai Satellite TV gave enough resource support, and then "freed" a popular variety show at a low price. To some extent, everyone is barely happy.

However, it is conceivable that as "Run" becomes more and more popular and the profits are getting bigger and bigger, Blue Whale, which eats the biggest head, may cause dissatisfaction with Shanghai Satellite TV.

But Boss Wei also has a way to deal with it, either by investing or opening a new project. As long as the benefits are enough, there is always a way to convince Shanghai Satellite TV.

This is the only way for private companies to enter the variety show market at present. Limited by the platform, they must cut meat, no matter which TV station they cooperate with.

Shanghai TV is relatively good. Boss Wei has connections here, so he can settle it as little as possible.

After these two years, the TV station is no longer strong, the variety show market is flourishing, and the plate is big enough, so Boss Wei doesn't have to worry so much.

For this reason, "Running Man" did not benefit much from the TV station, and the main part was still advertising and websites.

According to the original plan, "Running Man" actually planned to be distributed on multiple platforms and launched online.

This is also the current domestic variety show market, which is roughly similar to the TV drama market in previous years.

The main battlefield is mainly on the TV platform, and the online platform is not very prominent, and the related copyright income cannot be raised.

In addition, there is a piracy problem here. Compared with film and television dramas, piracy in variety shows is more "rampant". Many viewers don't even care or understand which platform the variety show is broadcast on, and just find a pirated website.

This situation further worsened the online market for variety shows. Unless it is a trump variety show like "Happy Camp" and "Kangxi Comes Here", the video website's bid is not high.

Of course, with the vigorous development of the variety show market in the past two years, there have also been some new changes.

For example, the second season of "The Voice of China" this year, after seeing the popularity of the first season, various platforms are willing to pay more to get a share of the pie.

After fierce competition, Sohu finally won the exclusive copyright of the second season of "The Voice of China" at a sky-high price of 100 million.

This price can be said to have dropped a big bomb on the entire online variety show market.

What's more explosive is that Sohu did not lose money by spending so much money. According to various financial reports, their various revenues from the second season of "The Voice of China" have accumulated to more than 200 million.

This data allows everyone to see the market potential of domestic variety shows on video websites.

Naturally, the current popular variety shows "Running Man" and "Where Are We Going, Dad?" have been snatched up.

Blue Whale also changed its strategy, from full-platform distribution to selling exclusive copyrights, and finally sold the online copyright to Penguin Video at a price of 125 million.

"Where Are We Going, Dad?" is slightly cheaper due to the guest lineup, about 100 million.

Even so, for two variety shows that have not yet been actually broadcast, this price is very exaggerated.

If it weren't for the second season of "The Voice of China" pushing it forward, and the fierce competition among video websites, it would never have been sold at this price.

However, Penguin Video did not lose money. It just got the exclusive copyright and sold the exclusive network naming rights for 72 million yuan. In addition, there are patches and implants, and many brands are also eyeing it.

Penguin is selling well, not to mention Blue Whale, which has the most advertising space in the entire program.

The program car cooperation with Mercedes-Benz alone won 40 million advertising implants. The program title is Amul, which bid 140 million yuan, and there are multiple plug-ins and implants, with values ​​ranging from several million yuan.

In addition, there are some ground promotions, such as going to a certain building and recording in an amusement park, which are also advertising spaces.

Not counting these operations and subsequent developments, Blue Whale has accumulated about 300 million yuan in revenue from advertising + copyright alone for the "Running Man" project.

As the program becomes more and more popular, there are various ways to play, and there will be a steady stream of new revenue. Boss Wei regards it as a "cash cow", and it is not unfounded.

Sun Jiayi may not understand these numbers and inside stories, she just looked at the rumors on the Internet and heard them from others.

But it barely matches up, which shocked Gao Yuanyuan.

This is not making money, it's simply printing money!

She finally understood why Boss Wei was so cool, taking people to the red light district to play around, so much money, even if you break your waist, it's not enough.

"It's a pity, I don't know if he likes me, put the money aside, it's not a loss to sleep with the male god."

Sun Jiayi got more and more excited as she talked, and started to YY again. This was originally a joke between besties, and she liked a handsome guy and said a few flowery words, but it shouldn't be taken seriously.

But for some reason, Gao Yuanyuan, who was teasing with Sun Jiayi just now, felt a little uncomfortable when she heard this.

"I can't afford to offend this guy, don't mess around, save me from embarrassment."

It's not that she likes Wei Yang, she always rushes to eat the food, she didn't think much of it before, but now there is one more person who cares about her "friend", plus the two-point filter she had just raised about Wei Yang because of the chat, so she instinctively wants to protect the food.

"I know, I know, this is not a joke."

Sun Jiayi didn't notice that Gao Yuanyuan was wrong, and didn't take it to heart at all. She laughed and dragged Gao to watch TV, and then gossiped about Wei Yang's scandals, analyzing who could marry into a "rich family" and become the male god's main wife.

Wei Yang didn't know what the two women behind him were muttering about him, he was concentrating on watching "Where Are We Going, Dad".

It has to be said that this show can be popular for a while, but it is not a good show.

The collision between cute kids and celebrity dads is warm and funny.

Maybe it's not as straightforward as "Running Man" in entertainment, but it has more leisure and connotation of slow variety shows.

Several guests also performed very well. Guo Tao was straightforward, Wang Yuelun was clumsy, Lin Zhiying was gentle, Tian Liang was friendly, Zhang Liang was versatile, and the cute kids also had their own characteristics and highlights.

Director Xie Dikui was also a good hand. He was the director of "The Metamorphosis" and had a lot of experience in reality shows. Even "Where Are We Going, Dad?" was essentially an alternative "The Metamorphosis."

As for Wei Yang's personal hobbies, he actually preferred to watch "Where Are We Going, Dad?", but unfortunately he didn't get the copyright.

He even wondered in his heart whether he should find a TV station to take advantage of the popularity and make a "Dad Is Back". The guests were all ready-made, and they were directly picked from the later seasons of "Where Are We Going, Dad?". The effect would definitely be better than the previous life of Taidong, Zhejiang Province.

Thinking of this, Wei Yang no longer demanded that "Running Man" suppress "Where Are We Going, Dad?". Anyway, they were not programs on the same track, so it didn't matter if they had to compete with each other.

If he was asked to make a "Dad Is Back", even if "Where Are We Going, Dad?" won, he would have made money.

Wei Yang immediately contacted the head of the variety show department of Blue Whale, told them his ideas, and asked them to consider doing the project. If they think that Blue Whale's "reference" is not good, they can use a shell company or let the TV station take the lead.

If the popularity is strong, even if it is not as profitable as the second season of "Where Are We Going, Dad", it will not be much worse.

Boss Wei is very happy. He has found another profitable project. It's time to go to the red light district to dance and listen to music...