Chapter 581: You, Brother Ma, Are Rich, but I, Boss Wei, Am a Cheater
In July, in addition to "Wushuang", "Xiu Chun Dao 2", "Jedi Escape" and other movies were released.
On the small screen, the battle is also lively!
Boss Wei's "White Night" has been tentatively scheduled to be released in August. Again, someone's nickname of "King of Ratings" is no joke. There are really not many crew members who are tough enough to go head-to-head with Wei Yang.
Several major platforms have given up, even though they are clamoring to fight with Boss Wei and try their best to crush PPTV’s summer strategy.
If you study carefully, you can see that several platforms broadcast cards that are not promising in August.
Even major TV stations are wary of "White Night".
Even though "White Night" is only an online drama and is not broadcast on TV platforms, TV stations are still concerned that its popularity may have a considerable impact on their own dramas, so they also choose to avoid it.
Boss Wei's fierce power is evident!
However, this also caused various TV stations and video websites to invest a lot of resources in July, causing wars and chaos.
The most noteworthy one is "Fantasy City" by Guo Xiaosi.
A large group of sub-stars including Feng Shaofeng, Song Xi, Ma Tianyu, Zhang Meng, and Jin Xishan have been gathered together, and they are coming fiercely in the name of a fantasy masterpiece.
The second one is Dead Girl, he came up with two dramas.
One is "Half Demon", starring Xiaohua Li Yitong. It mainly praises newcomers. The title is also fantasy. I don't know if it has made the same old habit of trying to catch up with others.
Another film, "Beauty as Stuff", is rare to have Yang Rong as the heroine, and the male lead is Bai Yu, who is currently not well-known.
Another one is "Kyushu Sky City" adapted from a well-known IP.
The producer behind this drama is Penguin, and there is also the shadow of Happy Century. The male protagonist is Li Moufeng, a young man who is highly praised by Happy Century.
That's right, although this guy's luck was cut off by Boss Wei, he still managed to get out.
Li Moufeng actually debuted quite early, as early as 2007, he made his debut with "Come on, Good Man". Although he has not been popular in recent years, he has filmed many movies here and there. Huanrui Century has many high-level executives. Appreciate his.
Otherwise, he would not have been directly promoted to participate in "The Legend of Ancient Swords" in his previous life.
This was a project that Damimi and Sister Shuangzi both joined. At that time, Huanrui was definitely considered a major production, and everyone who cast it was highly praised.
Therefore, even in this time and space, "Gu Jian Qi Tan" and "Tomb Robbery Notes" were robbed by Boss Wei.
But Huanrui couldn't be idle. He produced other works and still chose to star Li Moufeng.
It's just that the results of these works are far less brilliant than "Gu Jian Qi Tan", so Li Moufeng did not have the high profile of jumping into the four major traffic niches like he did in his previous life.
Although he did not reach the heights of his previous life, his several dramas were not in vain. Li Moufeng still accumulated a lot of fame.
Currently, he is developing well among the so-called "new generation niche" and belongs to the second echelon after the top few, even though he, the "new generation niche", is the same age as Boss Wei.
Jiuzhou has always been an IP that the industry attaches great importance to, and it is a rare IP that Boss Wei has not grabbed, and it has high hopes.
Li Moufeng takes the lead, paired with child star Guan Xiaotong and idol star Ju Siqian, and is considered a new force that is expected to resist the Blue Whale's summer hegemony.
Guo Xiaosi + Dead Girl + Jiuzhou IP, as well as several other less impressive dramas, once again launched a campaign against the Blue Whale series and PPTV.
The two dramas produced by the Blue Whale series are "Tomb Raiders" and "A Good Match".
The former is Zhang Ruoyun + Nazar, and the latter is Tang Yan + Hu Ge, one in front and one behind, and the troops are divided into two groups.
This number is actually somewhat similar to June.
Lu Han's "Welcome Together" focuses on the online drama market, and Damimi's "Dear Translator" is killing the TV market. The team is also led by a young male top-notch +85 flower.
It's just that Lu Han's "Welcome to the Window" is a bit unexpected. "Tomb Raiders Notes" is a pure online drama and can only develop in the online drama market.
"Dear Translator" and "Golden Marriage" are accurately positioned, especially the experience gained by Damimi, allowing Tang Yan and others to plan more calmly.
A light comedy about happy enemies like "A Good Match" is more inclined to the TV market.
The appeal of Tang Yan, an 85-year-old actress, is stronger in the television field than in the online drama market.
Therefore, "The Golden Marriage" is more straightforward than "Dear Translator". Most of the energy and promotion direction are put in the TV field. In the direction of online dramas, Hu Ge, who made his name in "The Pretender", is in charge.
Facts have proved that the choice of "A Good Marriage" was not wrong.
Many people are willing to buy into the combination of Hu Ge + Tang Yan on TV platforms.
The ratings of "A Good Match" once approached breaking 2. In the end, the average ratings remained at around 1.9. Although it is not as good as Damimi, it can be regarded as an outstanding performance in the current TV drama market.
The two dramas responsible for encircling and suppressing "The Good Marriage" in the TV drama market were defeated and defeated.
Especially for the show "Half Demon", with powerful enemies on its side, coupled with its already bad reputation, the final ratings were disastrous.
But in this way, Tang Yan, who was already inferior to Da Mi Mi in this year's Golden Eagle Award competition, lost any hope of a comeback this time.
Speaking of which, Tang Yan is quite bitter!
Throughout July, the ratings of Tang Yan's "A Good Match" nearly exceeded 2, and the online broadcast data can be said to be firmly in the top three.
The movie "Wu Shuang" he participated in is very likely to become the summer movie champion, and he has a movie with a box office of more than 1 billion to his name.
In theory, even if this is not a new peak in Tang Yan's career, it can be regarded as a milestone moment.
But "The Legend of Mi Yue" was suppressed by Da Mi Mi's "Dear Translator", and the overall data was not superior, and the popularity was not as good as "Grave Robbers' Chronicles".
"Wushuang" is popular enough, the heroine is Fan Xiaopang, and she plays two roles, and most of the limelight belongs to her.
What's more annoying is that there was also Liu Shishi in the same period, whose debut movie was quite popular, and she robbed Fan Xiaopang of the remaining exposure.
Tang Yan, who has a low sense of presence, almost doubted whether she had acted in the movie "Wushuang"?
In comparison, Na Zha, who starred in "Grave Robbers' Chronicles", is much happier.
Although "Grave Robbers' Chronicles" did not kill as many people as "The Legend of Mi Yue", Guo Xiaosi's Fantasy City still gave a certain resistance, but the overall situation was still in my favor.
This time, the "advantage is in me" is not a jinx, but a real overpowering of the same period. The first four episodes won 600 million views in one go, which made "Fantasy City" with only 200 million and "Nine Continents Sky City" with less than 100 million breathless.
Of course, the reason why "Fantasy City" is so low is that it is still broadcasting as a TV series, with only two episodes a day.
But when comparing the data later, although "Fantasy City" has good data, it has been suppressed by "Grave Robbers' Chronicles" and has no temper.
As for "Nine Continents Sky City", although it has a good name, its performance is really unsatisfactory. Except for the first two or three days, it fell behind and was easily beaten by "Golden Jade Marriage" which ranked third.
So, the ranking of online broadcast views and related data in July is-
First: "Grave Robbers' Chronicles" PPTV
Second: "Fantasy City" iQiyi, Youku, Tencent, Mango TV, LeTV, Sohu
Third: "Golden Jade Marriage" PPTV
Yes, "Fantasy City" is distributed across the entire network, which is also a major reason why its ratings can compete with "Grave Robbers' Chronicles".
Even, if it weren't for PPTV's protection of "Fantasy City", it would have been very likely to be broadcast on PPTV, which would have been PPTV's first three.
The popularity of "Grave Robbers' Chronicles" naturally brought Zhang Ruoyun and Na Zha a lot of dividends.
Especially Na Zha, she is not lacking in fame and is favored by fashion resources, but she has not produced any new works in recent years.
As soon as "Grave Robbers' Chronicles" was released, Na Zha became popular instantly, and related contracts and commercial endorsements came in droves. Her agent was almost nervous from answering calls during this period.
But Na Zha's team did not make a big contact, but chose to stay put.
Just kidding, "Grave Robbers' Chronicles" is only the first wave, and the second wave "Day and Night Chase" is about to come. Don't you regret it if you don't negotiate the price at this time?
So no matter how great the temptation is, everyone in Na Zha's team held back, and waited for "Day and Night Chase" to settle, and then reaped the dividends of the two dramas together.
Nazha's development in the past few years was not good, so even Boss Wei couldn't stand it, so he supported her.
The more this is the case, the more we must make good use of this rare opportunity. Not to mention catching up with Rouba in one go, at least we can't fall too far behind.
Nazha's team is eager to try, but Nazha herself has not thought too much about it. Even if the team asked her to work, she is unwilling at this time.
"Day and Night Chase" is being promoted at this time, and she is happily accompanying Boss Wei to enjoy the rare world of two people.
If the team hadn't found her pulse and stimulated her with Rouba, she wouldn't even want to reply to work news other than "Day and Night Chase".
…
Nazha was taken away by her agent to accept an interview with the crew of "Grave Robbers' Chronicles", and Boss Wei squeezed out some private space.
This girl is beautiful and pleasing to the eye, and her figure is even better. She is also well-behaved at ordinary times, but she is too clingy.
Privately, she wishes she could grow on Boss Wei, so that Boss Wei has no mind to work.
"If I were in ancient times, I would definitely be a tyrant."
Boss Wei spitted on himself, then opened the report on the summer strategy for June and July sent by PPTV.
Although it is called a report, the whole document is more like a naked show of merit, directly showing off the victory of the summer strategy to Boss Wei.
According to the data of relevant testing agencies and PPTV's internal statistics, PPTV accounted for 26% and 23% of the video website share in June and July this year, ranking first and second among major video websites in that month.
In terms of user growth, VIP member growth and conversion, and website profitability, PPTV won the first place in June and July.
Following Youku, iQiyi was also defeated by PPTV. Under the trend of the latter finally reaching the top, there is also a hidden crisis.
The rapid rise of Penguin Video!
This summer season seems to be a crazy killing of PPTV, which has suffocated major platforms.
But if you observe carefully, you will find that the real beatings are Youku and iQiyi. Although Penguin was also beaten, it did not affect its fundamentals, but made a fortune quietly.
In July, PPTV ranked second in terms of traffic share, and Penguin Video ranked first, accounting for 25%.
The reason why Penguin Video can have this traffic share is very simple - relying on the rush volume.
In June and July, Penguin Video launched the most new dramas, more than one-third higher than the second-ranked iQiyi.
In order to seek traffic, Penguin almost accepts all comers, regardless of whether the drama is good or bad, and will spend money to get a share, and even purchase the distribution rights of other platforms.
Of the top 20 dramas in terms of the number of views in the past two months, Penguin Video has the copyright to more than 12 of them, and only one of them is broadcasted exclusively.
In sharp contrast, PPTV has the fewest dramas among iQiyi, Youku and Penguin, with only six dramas on the list, but all of them are in the top 10, and three of them are in the top 5.
Most of Penguin's works are not good when taken alone, but seeing the accumulation of small amounts and the traffic support provided by Penguin, it has suppressed iQiyi and Youku and grabbed a large market share.
At this time, we can see the advantages of backing up with big capital and Internet giants. Once Penguin exerts its strength, the energy it bursts out is really terrifying.
If it weren't for PPTV's continuous release of excellent works and continuous popularity, I'm afraid it would have been defeated by Penguin's money + traffic method.
Wei Yang used to think that the main opponent was iQiyi, and he was not vigilant enough about Penguin. This report has woken him up.
PPTV's biggest opponent has always been the "rich and inhumane" Penguin!
PPTV executives Li Ji and others have also seen this, but there is really no good way.
Money can't beat it!
Traffic pool is no match for Penguin!
Therefore, PPTV should give full play to its own advantages, that is, the high-quality original content provided by the Blue Whale series.
Penguin embraces all rivers and wins by quantity!
Then PPTV will eat alone and rely on quality first!
You Xiao Ma Ge has money, and I, Boss Wei, have cheats. Let's see who can beat who...
Wei Yang doesn't have to compete with Penguin. He can suppress it in the short term and make PPTV go public smoothly, which has achieved the initial goal.
As for the future, Boss Wei is not without layout.
He has always known that PPTV is a weakness without a traffic pool, so he has already made some layouts in Bilibili and Toutiao.
[Doubing Wars Goose] has always been Boss Wei's idea. Not only PPTV and Blue Whale, but other companies such as Red Shark will also participate in it.
There is no way. Boss Wei's career and Xiao Ma Ge's big entertainment strategy are in conflict, and it is impossible for the two sides not to have friction.
Games, video websites, film and television... There will be more and more competition between the two sides in the future.
Facing the behemoth Penguin, Boss Wei has no confidence in winning, but it is definitely not a losing game.
At the very least, Boss Wei is confident that he will not be teased by Xiao Ma Ge for being an internet celebrity one day…
Speaking of which, even if Wei Yang is lonely in the future, he will not sell cars to gain popularity and cheer for the car companies he invested in.
Because when Ideal Auto was just founded last year, he was pulled in by the boss Li Xiang to invest, and he is considered one of the angel round investors.
In addition to Ideal, Boss Wei of Xiaopeng Auto also invested. Although he does not hold many shares, he is indeed one of the shareholders.
There is also Li Bin of Weilai. The two also talked about investment at a business symposium before. Later, when Weilai raised funds, it also welcomed Qing Crab to invest.
In addition to the three major domestic new energy vehicles, Boss Jia also talked with Wei Yang about making cars.
Even Boss Wei considered that if Boss Jia did not ask for much money, he would not mind doing Boss Jia a favor, after all, Lao Jia helped him a lot in the past.
Since he owns these shares, Boss Wei can sit back and watch the situation, and there is no need to get involved in the right and wrong of these car companies……