Chapter 583: White Night Is a Hit, Popular in Japan and South Korea

On August 4, "Day and Night" was broadcast live on PPTV, with four episodes released that day and one episode every day thereafter.

That's right, PPTV has finally introduced the evil weekly broadcast rhythm.

"Day and Night" is not the first drama to do this.

"Grave Robbers' Chronicles" in July actually follows the same path, and even behaves worse. The number of episodes may be more than "Day and Night", but it is not updated on Mondays and Tuesdays.

The reason for doing this is very simple - profit!

TV dramas and web dramas are most concerned about ratings and playback volume. If there are ratings, there will be advertising, and if there are playback volume, there will be VIP, which are all red money.

Web dramas are broadcast in weeks, with only a few episodes broadcast a week, the purpose is to extend the broadcast cycle, maintain popularity and drainage for a longer time, and attract audiences.

To put it more bluntly, a 40-episode drama, one episode every two days, is broadcast in 20 days, and the audience may buy a month's VIP.

If 6 to 7 episodes are broadcast every week, the audience who chases the drama must buy two months of VIP.

There are also some ugly ones, broadcasting 4 episodes a week, and the serialization cycle of a 40-episode TV series can be extended to three months.

Anyone who has bought a video membership knows that many users do not subscribe for a long time. A considerable number of people will open a membership for a certain drama. This operation is equivalent to doubling the income of this part of the membership.

Moreover, after users use it for a long time, it is very likely that user stickiness will be generated, and they may become loyal users.

Even if they cannot become loyal users, people who buy memberships cannot just focus on one drama. They can browse other projects on the website, which are also traffic.

The platform has high traffic, advertisers are happy to pay, and various data are more beautiful. These are all real benefits.

At the same time, the super long broadcast cycle will continuously increase the popularity and attention of the TV series, and further attract new viewers to join the pit.

As we all know, many popular dramas are brought up by replays, which means that even the spread of popular dramas is delayed. The extension of the broadcast cycle is also to eliminate this lag and make the serialization period as profitable as possible.

This operation is not exclusive to PPTV. As early as a few years ago, several websites have been doing this one after another, and some websites have simply become the norm.

Even TV stations have followed suit, but TV platforms have their own limitations, and this broadcast mode is not recognized by most TV viewers.

But even so, TV stations still find another way.

The web series allows 40 episodes to be broadcast a few episodes a week, and the TV station's broadcast mode of two episodes a day is not easy to change, so just add water to 80 episodes, and the broadcast time will still be long.

This model has many advantages for the platform, and the crew and actors will not lose money. Inflation sells more dramas to make more money, and weekly broadcasts are more popular and exposed, which is also a considerable benefit.

The only ones who really suffer are the audience!

Either the number of episodes broadcast is reduced, not to mention that it is not pleasant to watch, and you have to wait anxiously for updates, or you have to endure the smelly and long foot-binding cloth long story.

You can't criticize it, because people say that American dramas, Japanese dramas, and Korean dramas are broadcast less every Monday, and they are also easy to be cut directly, so they are already very conscientious.

Boss Wei also thinks it is shameless, but the general trend of the industry is like this. And the butt determines the head.

From the perspective of platform management, there is nothing wrong with doing this. If you don't do it, you'd be a fool. It is also more beneficial to the crew and the artists.

The only thing Wei Yang can do is to make PPTV eat better. If he can't be a retrograde, he shouldn't fight with his peers to be bad.

Moreover, he doesn't care about other dramas. For Boss Wei's own dramas, at least one episode is guaranteed every day during the serialization period. At least he can't let the audience who likes him wait for a day in vain.

One update a day is too little. If you want to stop updating, are you still a human being?

Wei Yang may be a little willful in making this request, but he has the capital to be willful.

This is not only because he is the chairman of PPTV, but also because of his real achievements. The unparalleled appeal and brilliant achievements of domestic entertainment make him have the capital to negotiate with the platform even if he is just an artist without background.

"White Night Chase" was online for 24 hours, and the cumulative playback volume of four episodes exceeded 500 million!

The reading volume of the topic "White Night Chase" on Weibo exceeded 100 million before it was broadcast, and after the first broadcast, it was approaching 200 million at a very fast speed.

The topic #Wei Yang Chasing Murders in the White Night# topped the Weibo hot search list for eleven hours on the day of the premiere, but was later pushed down by the topic #Chasing Murders in the White Night premiere exceeded 500 million#.

Zhihu, Tianya, Baidu Tieba, Toutiao and other related online platforms collectively exploded, as if overnight, the entire network had a popular word called [Chasing Murders in the White Night].

On the third day of the broadcast, Douban gave "Chasing Murders in the White Night" a high score of 9.0.

This is very rare in domestic dramas with the same popularity and starring popular stars.

Of course, the reason for such a high score is inseparable from the high quality of "Chasing Murders in the White Night".

Although only a few episodes were broadcast, it was widely praised by the audience for its excellent production and wonderful plot, as well as its online IQ reasoning.

At the same time, Wei Yang has not been without controversy in recent years, but overall he is still the "conscience" of domestic works.

Apart from his personal life, everyone still has a lot of good feelings and confidence in his works.

Even on the Douban platform, he is considered one of the few domestic film and television workers who is recognized to a certain extent, especially in the field of TV dramas, where he has many fans.

The high score of "Nirvana in Fire" is a good proof. This time, "White Night Chase" has fewer loopholes and slots, so the evaluation is naturally higher.

What is more praised is Boss Wei's acting skills!

This kind of voice has become more and more in the past two years. In the earlier "Nirvana in Fire", many people thought that Boss Wei's acting skills had improved significantly, and he had already transformed into a powerful actor.

In July, many people praised him for playing Li Wen in "Wushuang", including some professional film critics.

However, in this movie, Wang Zhiwen and Wei Yang competed for the limelight, and Fan Xiaopang's performance was not bad, but in "White Night Chase", Boss Wei was the well-deserved core, and the performance was more difficult and complicated.

Borrowing a highly praised answer from Zhihu, "White Night Chase" made me ignore Wei Yang himself for the first time, forget his attributes as a star and actor, and focus on the Guan brothers.

For a star actor with too strong personal attributes, it can be said to be a great victory to be able to forget the person and remember the role.

Boss Wei didn't say it, but he was still happy in his heart.

He is a realist and is not obsessed with being an idol or a talented actor.

But as an actor, after being an idol for a long time, he naturally hopes that everyone can affirm his professional ability.

If you don’t have anything, you will desire something, but when you have it, it doesn’t matter.

Perhaps one day in the future, Boss Wei will become a recognized talented actor in people’s mouths, and he will not be interested in this title, and will shamelessly shout that he wants to be an idol again.

…

A speeding business car in the Magic City

Wei Yang is eating chocolate cake in big mouthfuls, drinking a bottle of Coke from time to time, which makes Naza and Qin Lan in the same car look envious and scared.

As a female star, this kind of high-sugar and high-calorie dessert and carbonated drink is equivalent to poison, and eating a few bites to satisfy her cravings will make her feel guilty.

And Wei Yang usually doesn’t eat this kind of thing, at most she will taste it lightly, and it is impossible for her to be so unscrupulous.

The reason why it is so abnormal is that Boss Wei is gaining weight for the new movie.

This matter started in July, but it was still necessary to promote it before, and he had to take into account his image to some extent, so he didn’t indulge too much.

Now that "Day and Night" is on the air, the promotion is about to enter the final stage. Boss Wei doesn't sign many business contracts now, and he doesn't attend many events, so he started to gain weight with all his strength.

Wei Yang's usual weight is thin, which also means that it is more difficult for him to gain weight than normal people.

Fortunately, the new role will not make him fatter, but just want him to look more ordinary and greasy.

So Wei Yang's goal is 30 pounds. Let's see the effect first. If it doesn't work, then continue to eat.

At present, Wei Yang has gained nearly 10 pounds. When I pinch him at night, he has a little meat, but his face has not changed much, which makes Boss Wei a little headache.

Many times, if you want to gain weight, you don't need to gain weight all over your body, just gain weight on your face. After all, filming is mainly based on the face, and the body shape can be compensated by clothes or some props.

But he just has this face that is the most disappointing, and he just won't gain weight no matter what...

There is one piece of cake left, and Wei Yang can't eat it anymore.

Wei Yang had gained weight before when he was filming "Famous", but this kind of rapid weight gain seems to be very enjoyable, but only he knows the pain. It is very uncomfortable to eat when you can't eat.

Usually, Boss Wei tries hard, but this cake is a bit too greasy, so he looks at the other people.

"Want some?"

"No, no, I won't eat it."

Na Zha and Qin Lan hid far away, avoiding them like snakes and scorpions. Obviously, they have a strong sense of self-control. If they eat this bite, they will have to eat the rest of the cake, and their agent will be furious.

It's better not to eat it at the beginning. Although it looks greedy, but without tasting the taste, the resistance will be stronger.

These two can bear it, but Pan Yueming doesn't have such good self-control. From his face shape, you can see that he is fatter than the cream boy back then, and his ability to avoid food can be imagined.

"Let me do it, don't waste it."

Pan Yueming ate the cake happily, which made Qin Lan and Na Zha even greedier.

Wei Yang just ate the cake to gain weight, and he wasn't hungry, so he didn't enjoy it. He just ate it in big mouthfuls, and the visual impact was not that great.

Pan Yueming was enjoying the food. He squinted his eyes with joy after taking a bite of the cake, like a senior food blogger constantly tempting Qin and Naza.

In order to divert their attention, the two picked up their phones to check the news, and then Naza exclaimed.

"Brother... Boss, our drama is popular in Korea!"

After this, Pan Yueming didn't even eat the cake, and looked at the phone screen that Naza raised.

It was a news report that "Daytime Chase" was on a Korean video website two days ago. It ranked in the top three of the hot list in a short period of time, and attracted widespread attention and discussion in Korea.

The report also posted several screenshots of comments on Korean video websites and translated them attentively.

[The color tone and filter have a movie feel, the texture is amazing]

[This is a Chinese web drama, it is developing very fast, it is very powerful]

[Wei Yang's acting is terrible, that glance scared me]

[It's crazy and exciting, I like it]

[Oh, my two favorite actors from "Eastern Palace" are working together again, so happy]

[The update is too slow, will the original Chinese version be faster? Is there anyone who can help repost it]

[……]

It can be seen that there are mostly positive reviews, and it may also be targeted editing. Reports like this that describe the popularity of domestic works overseas are generally positive.

Seeing this news, several people were very happy, especially Naza. Seeing someone mention "Eastern Palace", she felt even more relaxed.

Boss Wei was the calmest. One reason was that he had known about this for a long time, and it was he who finalized the purchase of copyright by South Korea.

In addition, Boss Wei has exported too many dramas to Japan and South Korea in recent years.

There are also many good results. It may be a bit exaggerated to be a household name, but he is definitely one of the most famous foreign artists in Japan and South Korea.

Although there are people shouting about the invasion of Korean Wave every day in China, in South Korea, Boss Wei has also made Korean media exclaim many times that a Chinese drama craze has been set off in Asia.

Japanese media have also reported that Boss Wei and his Blue Whale dramas have been exported to East Asia many times, and once called it a successful counterattack against Korean Wave.

However, there has always been a problem in China, which is quite like the historian who writes about the loss and takes advantage of the Spring and Autumn style.

When foreign dramas become popular in China, they feel humiliated and immediately scold domestic film and television for not living up to expectations, shouting that domestic entertainment is over.

When domestic TV dramas are exported overseas, the attention they receive plummets. Even if there are media outlets to help promote them, there are still some people who are "truth kings" who pour cold water on them from all angles.

If you can't compete, you are a culturally weak country. If you can compete, you are just empty talk. How many aircraft carriers do you have...

Boss Wei doesn't bother to pay attention to these bitches. It's useless for them to complain. Blue Whale will be promoted as it should be. Supportive netizens and those who should see it will also see it.

The so-called hard mouth is nothing but a slap in the face again and again.

This time, "Day and Night Chase" has also received a lot of media coverage. Others are proud of it, but Boss Wei feels that the data is "average". It didn't even top the list, but he still has the nerve to call it a hit in Korea.

Qin, Na, Pan: "..."

Here it comes, Boss Wei starts again!

Who can compare with you, the popular male god in Asia? Except for Na Zha who got some popularity from "Eastern Palace", the other two don't have the energy to go abroad.

"Look at your achievements, what is Asia?"

Boss Wei looked at the three people with disdain, took out his mobile phone, found a chat page, and handed it to Naza, who immediately exclaimed.

"Netflix also wants to buy the copyright of "White Night Chase"?!"

Blue Whale has been very popular in Asia in recent years, but it is still a little behind the European and American markets, mainly because of cultural barriers.

The best performing drama in Europe and the United States in recent years is "Celebrating Yu Nian", and Boss Wei has met European fans before.

But the reason why this drama can definitely be popular in Europe and the United States is mainly because of the action and cool drama core.

In contrast, "Nirvana in Fire", which is more in line with East Asian culture, has also been logged on to several overseas platforms, but the response is far less than "Celebrating Yu Nian".

This time "White Night Chase" is better, because it is a mystery theme, most countries can watch it without any barriers.

So Netflix took action and prepared to buy the copyright. It is expected to be broadcast in 190 countries around the world in the future. It is also ranked among many domestic film and television dramas, and it is also the first online drama to be broadcast overseas on a large scale.

Although it is still uncertain what kind of results "Day and Night Chase" can achieve overseas, it feels extraordinary when I hear that it will be broadcasted all over the world...