Chapter 588: No. 1 Online Drama, Challenging Penguin
At the end of August, the finale of "Day and Night" was broadcast, with a cumulative broadcast volume of more than 19.2 billion.
Boss Wei himself admitted that this data is definitely inflated, and it may be more than previous dramas.
There is no way. The past two years are the time when video websites have risen vigorously, and the data was originally in the explosive period. For the sake of market value, financial reports and competition, major websites have actively or passively started to inflate.
As mentioned earlier, LeTV was the craziest before, and the data was so fake that even its own people couldn't stand it.
LeTV has been lonely in the past two years, but the atmosphere has been bad, and various websites can't stop.
PPTV used to be an honest man, but it couldn't stand its peers who were more beastly than each other.
Obviously, in the same period, its own drama market share, traffic, popularity and many other aspects, its side is more dominant, but some "subjective" data such as broadcast volume are only slightly better, or even slightly inferior.
Commercial competition is like this. There are too few high-end confrontations, and the most popular ones are still the low-level ones.
If I can't beat you PPTV head-on, I will change the data!
PPTV has no way to deal with this situation. It can only emphasize some relatively objective and accurate third-party data, and then the innocent will be innocent.
But it didn't matter before. Now it is planning to go public and it has to show the prospects to the investors and the market.
You are talking about which data is more accurate and which data is unreliable. The effect is not great. Just follow the change and the effect will be immediate. Everyone will understand it at once.
So Li Ji and his team also lied down!
The current competitive situation does not allow them to be upright gentlemen. The tit-for-tat confrontation that has already caused real anger cannot make everyone calmly regulate the industry atmosphere. They can only wait for the official to take action and suppress the bad phenomena, so that everyone can return to normal.
It's not just the tricks of the video website platform, but also the entertainment insider such as buying ratings, sky-high pay, water injection, various capital operations, etc.
These are not things that can be settled by Wei Yang or some big guys calling for it. The official must take action.
In the past, Boss Wei really felt that the official was in charge of everything and was too broad. Later, after seeing more, he realized that it would be more troublesome if the official didn't care.
Some people are so bold that they can do anything to make money.
It's fine if nothing goes wrong, but once something goes wrong, the entire entertainment industry will collapse.
With strict official management, at least everyone still has a relatively healthy business environment and can make a living for a long time.
In the past two years, with the continuous influx of entertainment capital, demons are rampant in the circle and chaos is frequent. Even without the experience of the previous life, Wei Yang also smelled something wrong.
Now it is more like lust, making the circle more chaotic and the public opinion worse.
In the end, the thunder was powerful and swept away, solving the problem and winning a reputation. The subsequent strict governance can also get support from all parties.
Boss Wei didn't know whether he was right or not, but he knew that this thunder would not explode on his head.
It's not because he has a strong backer, but because he [knows the rules].
With a God's perspective, he touches what he should touch and never touches what he shouldn't touch. He is one of the cleanest in the entire entertainment industry, and even because of his outstanding performance + no major bad deeds, he has been established as a model.
If this can't be avoided, the entire entertainment industry is estimated to be overturned.
Some of Wei Yang's decisions in recent years were sometimes so "conservative" that people laughed at him, but Boss Wei didn't care.
Even if they laughed at him, PPTV and Blue Whale didn't delay their development and were still in the leading position.
But two years later, the thunder from above began to fall, and it was Boss Wei who laughed.
Especially for some companies, Boss Wei couldn't wait to watch the excitement.
In real business wars, in addition to high-end operations and low-level operations, you can also wait for others to explode...
Although it was watered down, the performance of "Day and Night Chase" is still guaranteed, and its popularity and influence are here.
If you don't trust PPTV's data, then Hualuo.com is definitely trustworthy.
As a professional statistical website, Boss Wei still has this integrity. The data here are absolutely calculated according to a unified standard, including PPTV's dramas.
And "Day and Night Chase" has the highest popularity of 15,915 on the entire network this year, second only to "Nirvana in Fire" in the history of Hualuo.com.
It has been the most popular for 30 consecutive days + the same period, the most popular for 5 consecutive weeks, and the most popular in August.
The average popularity is lower, slightly inferior to "The Journey of Flower", "The Palace of Ming", "Ancient Swordsman" and other dramas.
This is actually reasonable, because the subject matter of "White Night Chase" is bound to be inferior to this kind of drama that is popular among all age groups. It was once so popular, largely relying on Boss Wei and word of mouth.
Regarding the promotion of "White Night Chase", the focus of PPTV and Blue Whale's promotion is not to compete with other dramas, but to focus on the card of "web drama".
In fact, the biggest achievement of the drama "White Night Chase" is to prove that web dramas can also become sensational phenomenal film and television works.
If competing with dramas such as "Nirvana in Fire", the advantage of "White Night Chase" is not obvious.
But if competing with the majority of web dramas, then "White Night Chase" is the well-deserved first in history.
It has refreshed countless records and also marks that the era of the rise of web dramas has arrived.
In this respect, "White Night Chase" has a milestone historical significance.
Therefore, it is meaningless to compare the performance of "Day and Night Chase" with Wei Yang's previous works.
It can be seen from the fact that Boss Wei made a pure web drama that his purpose is to "create a new world". Leading the trend of web dramas and establishing the status and influence of Blue Whale and PPTV in this regard is the key.
If only some people saw Wei Yang's "wolf ambition" before, most people were still unaware.
When the official media came out and personally identified Wei Yang as the [founder of web dramas], and listed the outstanding contributions of Blue Whale to the development of web dramas in recent years, and affirmed PPTV's excellent performance in delivering web dramas such as "White Night Chase" and "Grave Robbers' Chronicles" this year, everyone should understand.
This guy surnamed Wei is here to buy at the bottom!
Fortunately, there was no web drama association at that time, otherwise who else could be the first chairman other than Boss Wei.
However, it was too late to react. PPTV's Blue Whale signboard had been consolidated, the benchmark had been erected, and major websites had lost the opportunity.
Unless Boss Wei repeatedly overturned in the future, and other websites continued to produce excellent works, some of which were better than "White Night Chase", otherwise this leading advantage would be difficult to catch up.
But is this possible?
If the major websites had this ability, they would not have been outperformed by PPTV for several years and could only rely on changing data to save face.
LeTV and Sohu have already been in a slump. Youku, which is controlled by Alibaba, is a little noisy and has a certain fear of war.
Originally, iQiyi, which has the strongest original ability, has been completely restrained, and its trump card of high-quality and well-received online dramas has also been robbed.
Only Penguin, which has strong financial resources and dares to fight, is left.
Whether it can win or not is put aside for the time being, it is impossible to be timid!
Isn't it just an online drama? We can also shoot it. "Day and Night Chase" is difficult, and "Grave Robbers' Chronicles" can't be shot.
Soon, Penguin Video spread the news and launched the "Ghost Blowing Light" series of online dramas.
At the same time, it began to create a privately popular male IP, such as "Fighting the Sky", "Douluo Continent", "Martial Universe", "Fighter of the Destiny", and the Jiuzhou series. Continue to do it, and the main one is not short of money.
PPTV is not indulgent, and has also announced some online drama plans.
It was agreed that "Grave Robbers' Chronicles" and "Old Mystic Nine" would be produced. In addition, they would cooperate with Hong Kong TVB on two police and criminal crime web series, such as "Line Walker". The reason for cooperating with TVB is that the scale there is larger and the creation is freer.
There are also domestic crime themes. The Weiyang trilogy written by Boss Wei was launched that year - "The Undocumented Crime".
Penguin shoots male-oriented dramas, while PPTV focuses on female-oriented dramas. There are sweet pets, heroines, fairy heroes, ancient idol dramas, and detective stories. It is clear that they are competing with Penguin.
The most sassy thing is that Penguin's official announcement was leaked to the outside world and released on its official Weibo and WeChat public account, while PPTV's official announcement was at the celebration party of "White Night Chase" X summer strategy.
First, they showed off their brilliant achievements, hinted at how badly the various websites were beaten, and then stuck with Penguin to officially announce the web series plan.
There is a sense of fearlessness, and I will continue to beat him next year...
"Boss Li is getting more and more mischievous!"
At the celebration party, after Li Ji announced his return, Boss Wei teased him, but the smile on his face showed that he appreciated this approach.
To be honest, Penguin Video is a bit jumpy this time!
Youku is the big brother of the industry after all, and it has achieved remarkable results in the early years. IQiyi has also been the first in the industry. The performance data of all parties are impressive and have their own confidence.
The future of Penguin Video may be awesome, but now it is all about spending money to increase its volume.
Before showing the transcript to prove itself, it has begun to provoke PPTV, which is now in its heyday. If Li Ji doesn't fight back more strongly, how can he survive in the future?
The director on the side was a little entangled: "Mr. Ma's side..."
"Don't worry, Brother Ma is not that tolerant. Besides, since the two sides have conflicts in business, it's only a matter of time. If you are afraid of offending Penguin, you might as well sell the website as soon as possible and start a business."
Facing the competition with Penguin, Wei Yang had figured it out long ago, but some people still have concerns, which is understandable. Penguin is now a well-known giant.
At this time, the level of the pattern can be seen. Some directors are worried, while others are ambitious.
"What are you afraid of? With the ability of Mr. Wei and Mr. Li, maybe we can merge Penguin Video in the future."
The director's words also attracted a lot of responses. This is actually the normal operation of capital. If two tigers fight, they can shake hands and make peace if it doesn't work.
Didi and Kuaidi last year are a good example!
The two taxi companies and the Penguin and Alibaba behind them are all crazy, burning money desperately, 10 million a day, and up to 40 million a day.
At the end, both Ma bosses were confused, so with the help of other capitals, the two sides merged.
It is not impossible for PPTV and Penguin to reach a cooperation. At that time, the production capacity of Blue Whale plus the financial resources and traffic of Penguin will directly dominate the industry.
By then, a monopoly will be achieved, even if everyone has fewer shares, the interests will not be damaged.
Even if there is no cooperation, PPTV now has the upper hand, and the film and television industry cannot be solved by just throwing money, otherwise the entertainment industry would have changed a lot.
Most shareholders have extremely high confidence in Boss Wei, which is also the result of PPTV's beating of various websites in the past two years.
"Haha, borrow Mr. Xu's words."
Wei Yang smiled, but did not take this proposal to heart. If the merger is carried out, the interests of shareholders will not be damaged, but the voice of the two families will always be reduced.
Didi and Kuaidi are just investment projects for Penguin and Alibaba, and even one of the main purposes of burning money like crazy is to promote mobile payment. The company forms a monopoly, and the investment benefits are guaranteed. It doesn't matter who is in power.
PPTV is the hard work of Boss Wei, and Penguin Video involves the big entertainment strategy. This is not something that both parties can easily give in.
But there is no need to argue with the directors about this. Wei Yang laughed and looked at a young man in a suit.
"I haven't congratulated Mr. Zhang yet. This acquisition of Inter Milan has shocked the world of football."
This Mr. Zhang is the son of Suning Boss Zhang, Mr. Zhang. He officially joined Suning a few years ago and soon joined the board of directors. After Suning acquired Inter Milan in June, he was one of the responsible persons.
Zhang Da Shao was a little proud when he heard this, but he was still calm: "Mr. Wei also likes football, why not invest in a club for fun."
"Forget it, I don't have the energy, and I just love Manchester United. If I want to buy, I will buy it, but it's a pity that I can't afford it."
"Although the Premier League teams have greater exposure, the premium is too high. I still think Serie A has more background..."
Zhang Da Shao is a few years younger than Wei Yang. He is just 25 years old this year. Even though he has some experience, he is still a little young and speaks with a bit of competitiveness unconsciously.
Wei Yang didn't take it to heart, but chatted with him, which changed Zhang Da Shao's impression of him.
This guy surnamed Wei is not as domineering as those people in the company say!
However, what he didn't know was that Wei Yang, who seemed to be smiling and smiling, was thinking about how to kick Suning out at this time.
After repeated dilutions, Wei Yang received another wave of large financing. Even if Suning invested another sum of money, there were actually not many shares left, about 15%.
Even so, it is still the second largest shareholder after Wei Yang.
PPTV's current largest shareholder is Boss Wei, with more than 40%, and the second largest shareholder is Suning.
In addition, there are some scattered shares given to PPTV executives, and Boss Wei took out his personal shares as compensation rewards for other non-listed company executives under his name, which add up to about 15%.
The remaining 30% are the major investment institutions brought by that wave of large financing.
Although Wei Yang's shares are no longer absolutely controlling, the 15% voting rights of PPTV executives and his personal shares are in his hands.
As most of the 30% of the shares raised are directed at him, more than half of the voting rights are also in his hands.
Therefore, Wei Yang has more than 70% of the voting rights in his hands, so he is not worried about PPTV being out of control, but he always feels that Suning is a bit annoying.
Thanks to Boss Wei's efforts, PPTV's market value has increased nearly tenfold. Although Suning's shares have been greatly reduced, the investment is still profitable and it is likely to make a lot of money after listing.
Wei Yang actually doesn't mind making money with Suning, he always pays attention to win-win.
But Suning tightly grasped the voting rights in his hands, and even occasionally flirted with a certain shareholder, which made Boss Wei very unhappy.
Wei Yang suspected that Suning had not given up at all. Seeing that PPTV was thriving, he had the intention to usurp power. After all, PPTV was taken by Wei Yang at the beginning, and he used a lot of means later. Suning could not be without emotions.
Of course, it might be Boss Wei's heart, but the matter was of great importance, and he had to be on guard.
Even if Suning really had no intention, such resistance and non-cooperation showed that everyone was not the same kind of people, so they should play their own games as soon as possible.
He planned to talk to Lao Zhang later.
If Suning gave him the voting rights, even if it was only part of it, it would mean that he did not want to make trouble, and everyone would get rich together.
On the contrary, if he continued to be so passive, Wei Yang would regard him as plotting something against his will.
Then before PPTV went public, internal troubles should be eliminated. This was not something that Boss Wei, who had absolute control and shareholder support, could not do...