Chapter 584: B Station Sweeping, Jingshifang Manager

With the strong rise of the Internet, major video websites have replaced the previous TV stations and become the center of the small screen.

Due to the differences between video websites and TV platforms, the publicity model of the crew has also begun to change.

In addition to the normal variety show + social platform publicity in the TV era, the publicity in the Internet era should be more diversified, and high-frequency marketing and publicity should be carried out in all aspects such as online, offline, materials, peripherals, and cross-border cooperation.

During this period, a key point emphasized and valued by the publicity and promotion team is [strong interactivity].

Through live broadcasts, offline activities and other methods, the entertainment industry is made transparent, allowing stars to be down-to-earth, and interact with fans and audiences further than social media, narrowing the distance between the two sides, and making fans and audiences feel close and satisfied.

The road show in the film industry is also the same way, with the main creators and audiences communicating directly face to face.

Passersby may feel that it is nothing, but for the audience group and fans of the work itself, the effect is extremely good.

Otherwise, it would not have become a fixed process later. This is all researched and explored by the film and television publicity and promotion team bit by bit, and even many companies and crews in the industry regard publicity and promotion marketing as more important than the work itself.

In the era of traffic, eyeballs are the first!

No matter how good the work is, if no one watches it, it will still lose money. On the contrary, if the work has problems but the publicity and promotion are done well, it can make a lot of money.

Although Boss Wei is not that outrageous, he is well-known in the circle for his emphasis on marketing and publicity.

It has been said more than once before that the success of Blue Whale's film and television series is inseparable from the strength of the publicity and promotion team.

Many people in the industry regard Wei Yang as a publicity and promotion master, and there is even an argument that Boss Wei got started by relying on publicity and promotion.

Especially "My Love from the Star".

It was a big hit in multiple channels and a sensation in Asia. It not only whitewashed Fan Xiaopang's reputation and took him to a higher level, but also made him a top idol. It can definitely be regarded as a textbook project operation in the entertainment industry, and it is still talked about by many fans and practitioners who admire him.

In recent years, Boss Wei has not participated in the specific work of publicity and promotion.

But the degree of attention is still the same as before, and occasionally there will be some discussions or suggestions.

Since "White Night Chase" is Boss Wei's first pure online drama and it involves PPTV's strategy, Wei Yang couldn't help but come out again and participate in the formulation of some publicity and promotion work.

Among them, Boss Wei specifically mentioned that we should pay attention to the advantages of the Internet and proposed the "Sweeping the Building" plan.

The so-called sweeping the building, in the later entertainment circle or fan circle, refers to the popular drama artists going to the company building of the Internet giant for publicity activities.

To put it bluntly, it is similar to the roadshow of the cinema, but the style is more inclined to the artists, so it is an alternative star fan meeting.

In essence, it is still an offline interaction between the main creators and the audience!

However, the movie roadshow has a cinema as a carrier, and the theater chain organizes it on behalf of the small screen, which is more troublesome.

There have been similar meetings in the past, and there are many ways, such as spontaneous fans, business cooperation activities, or TV programs, etc.

But obviously this kind of random activity is a test of the ability of the organizer. Some are well organized, but more are a mess.

Therefore, this method has never become a routine like a roadshow.

Until later, iQiyi came up with an idea, that is, to put the meeting inside their company.

In this way, it not only deepens the connection between the crew and the platform, but also has the benefit of the company's employees who like to chase stars and watch dramas. By promoting it, the company can also get a wave of exposure, and the purpose and effect of the meeting are achieved.

Moreover, because it is promoted within the company, most of the people present are employees, the situation will not be too chaotic, and the organization and safety are guaranteed.

So, in 2019, Li Xian and Yang Zi's "Dear, Beloved" became the originator of sweeping the building and was well received.

After that, many crews began to follow suit and carry out related activities, and gradually formed the habit of sweeping the building for publicity, and even many film crews came to join in the fun.

Boss Wei thinks that the "sweeping the building" publicity method has certain merits.

The various benefits of strong interactivity mentioned above can be reflected. If the operation is good, the topic and traffic exposure are also indispensable, and the platform's traffic support can also be obtained.

For example, "White Night Chase" went to Sina Weibo to sweep the building, which is a good thing for the platform and employees, and people can't help but express it.

Even if it is for the sake of seedlings for his own platform, the traffic of the platform of "Day and Night Chase" will definitely increase.

This kind of activity that kills multiple birds with one stone and is a win-win for all parties, there is no reason for Boss Wei not to learn from it.

So after "Day and Night Chase" became popular, it accumulated enough topics and began to sweep the floor.

The first stop of the sweep was not PPTV, but Bilibili, which is headquartered in Shanghai.

After all, one of the main purposes of sweeping the floor is to win the support of the platform. PPTV and "Day and Night Chase" are inseparable, and the traffic has been full, so there is no need to spend this effort.

Besides, it would be fine for other crews to give benefits, after all, Wei Yang is the chairman of PPTV.

To take some face into consideration, and to fear that the people below would not be able to let go, so it was decided on Bilibili.

Although Boss Wei is a shareholder of Bilibili, his presence is not that high, so there is no need to worry that the employees are too restrained, resulting in poor interaction. At the same time, Bilibili is a friendly station, and if there is good news, it must be close to its own people first, and they will also give the highest degree of cooperation.

…

“Is this the headquarters of Bilibili?”

Naza looked at the small golden TV at the entrance of the building, with curiosity flashing in his eyes.

Station B has developed rapidly in the past two years. As of the second quarter at the end of June, the average monthly active users had exceeded 45 million.

It seems inferior to several major video websites, and is even beaten by the fast-rising short video platform Kuaishou, but its user stickiness is excellent, and the most important thing is that it has great influence among teenagers and college students.

This means that Station B controls the main force of traffic at this stage and has great potential in the future.

It can be said that the Internet companies that have emerged in the past two years, such as Kuaishou, Bilibili, Toutiao and major live broadcast websites, are all popular, and some valuations have exceeded PPTV.

Naza and Qinlan have also played at Station B.

At this time, B stood in the eyes of many celebrities. One of the impressions was that he was very good at editing, some of which were positive and some of which were pranks.

Sun Honglei and Zhang Yixing once publicly forwarded Station B's edited video of "Extreme Challenge" on Weibo and expressed their appreciation.

Damimi and Hu Ge simply retweeted their own Bilibili videos of ghosts and animals to laugh at themselves.

Therefore, many celebrities usually come to Station B to watch their own relevant clips.

Boss Wei didn't know what Qin Lan and Pan Yueming were looking at, but he had seen with his own eyes that Naza had collected a lot of beautiful clips from "East Palace".

We had discussed it with Station B before we came. As soon as they got off the bus and looked around, they saw a few people approaching.

The leader is naturally Uncle Chen, the chairman of station B. If other crews come over, Uncle Chen may come forward or send a senior executive over, but the majority shareholder Wei is here in person, and Uncle Chen has to give this face.

"Mr. Wei, it's been a hard journey."

"Dr. Chen, Mr. Xu, excuse me."

"No, this is also a good thing for our company. Everyone is very happy to hear that you are coming, and they are all waiting for you."

"..."

After exchanging a few pleasantries, Wei Yang and the others entered the building directly without chatting further downstairs. As soon as they entered the lobby, they saw a small three-digit number of employees gathered here. When they saw them, they greeted them excitedly.

"Ahhhh, Wei Yang!!!"

"Nazanazha, I love you,"

"Hello, Captain Zhou."

"Look here, look here!"

"..."

In order to welcome Boss Wei, Uncle Chen simply led the team to the first floor to wait.

Wei Yang waved and said hello to everyone, which attracted even more enthusiastic cheers. However, there were employees responsible for maintaining order. Although everyone was excited, the formation was not disordered.

A few people from Nazha came forward to interact first, and Wei Yang took the time to communicate with Uncle Chen.

"This is too grand."

Station B is not so bold as to directly rent out a building. There are still many other companies. Bringing so many people here is a bit excessive.

"I didn't bring this, it was their own wish."

Uncle Chen explained, then smiled: "Mr. Wei underestimates your influence. If I hadn't stopped you just now, everyone would have been waiting at the door."

Xu Yi, the webmaster next to him, also expressed emotion: "We announced this two days ago, but in the past two days, everyone was not in the mood to work because they were waiting for you. Even the deputy director of finance came to me quietly after get off work to ask if he could Bring your family.”

Wei Yang still underestimated his power in leading a team to sweep the building.

In the previous life, it was common for employees of major factories to scream and cheer when they saw some celebrities coming to do business. There was no precedent in this time and space, and Wei Yang came in person, and the effect was unprecedented.

Not to mention those employees who like to watch TV dramas and chase stars, but they are not interested in the entertainment industry and don't like celebrities. Don't you want to see the super rich?

Don’t forget that in addition to being a celebrity, Boss Wei is also a well-known Internet tycoon and business legend.

For these Internet practitioners and migrant workers who dream of getting ahead, it has a fatal attraction.

Originally, according to the process, everyone interacted within the Bilibili company, and even the scene was arranged.

But there are too many people now, so we can't just leave people behind. What's more important is that employees from other companies seemed to have heard the news, and some people decided to leave to watch the fun.

The situation at the scene was still manageable, but the elevators were all occupied, making it impossible to move.

Simply, Wei Yang and the others distributed some benefits on the spot, such as autographs, photos, and "White Night" peripheral dolls and posters, while arranging for people to occupy the elevator.

After everyone's emotions have been stabilized, they will be explained, and then the main creator will leave first, and then wait for everyone to meet up at Station B.

In this way, the employees at Station B accepted it well. It was a bit troublesome at most, and they were satisfied to get a wave of benefits in advance.

But employees from other companies felt a bit uncomfortable, and some smart ones began to fish in troubled waters to see if they could sneak into the ranks of Station B employees.

The smartest one is the property management company of the building. In the name of helping with security, a large group of people also rushed to the area where Station B is located. Several senior executives also relied on their familiarity with Mr. Xu to come over and chat with Mr. Wei. A few words.

After working for a while, I finally arrived at the conference venue prepared at Station B. The conference room was almost overcrowded by the employees who came to participate.

The main creator and the employees in the front row were almost face to face, with a distance of less than one meter. Naza also took a few packs of snacks handed to her by fans.

The host was also an employee of Station B, so he was probably an amateur. He was quite nervous when facing Boss Wei, so Wei Yang comforted him with a joke.

"What are you afraid of in your territory? It's us who are really afraid. I'm even afraid that you won't let us leave for a while."

As soon as these words came out, many B station employees actually urged Wei Yang to stay and not leave, Wei Yang joked.

"If you don't leave, will you provide food and accommodation?"

A boy wearing glasses shouted: "Our cafeteria is very delicious, you can try it."

"Okay, I'll remember you, I'll find you to swipe your card in a while, you can't run away."

Another girl was bolder: "I'll treat you to a meal, and you can go back to my house at night after dinner."

The scene laughed, and then several girls stood up to grab people, and the scale became more and more bold, and Wei Yang's head shook like a rattle.

"Boys should be careful when going out. My mother doesn't let me play with you female hooligans."

Everyone laughed, and a short boy next to him said shockingly: "Then can you go home with a boy?"

Wei Yang immediately looked at Uncle Chen who was watching the excitement next to him: "Boss Chen, do shareholders have the right to fire employees?"

Uncle Chen also said: "Yes, but the chairman must agree, but now it's mainly because the chairman doesn't agree."

As soon as the voice fell, several warriors stood up to take Boss Wei home, scaring Boss Wei so much that he was ready to run away, and pushed Pan Yueming out to avoid disaster.

After a while of playing, the unfamiliarity disappeared, and the atmosphere was extremely warm and intense. Nazha and several others also came out to chat with everyone.

The host also got into the mood, first talking about "White Night Chase", and then asked about everyone's origins with Bilibili.

As a shareholder of Bilibili, Wei Yang and Blue Whale started cooperating with Bilibili a long time ago. During this period, Nazha and other Blue Whale artists also officially settled in Bilibili.

Nazha has quite a few fans, more than 400,000, and is considered a big UP master at Bilibili at this stage.

Wei Yang has more fans than him, but not many. It's not that Boss Wei's appeal is not good, but that he publishes too few works, only a few a year, which is considered a half-zombie account, so the increase in fans is naturally not fast.

However, this time Boss Wei also revealed that he does not play the official account, but is used to using a small account to browse Bilibili.

The videos and UP masters he likes are mainly about food. He often watches [Daily Food Diary] [Foodie Please Close Your Eyes] [Man Food Slow Language] [Li Ziqi] [Master's Dishes]

There is also football, but there are no football UP hosts at this stage, more are some fragmented information and editing.

In addition, he also watches some film and television clips about him, and he is not afraid of positive and ghost videos.

Food and football are easy to say, but I heard that Wei Yang also watched his related clips, and everyone was curious about which one he liked.

Boss Wei hesitated for a while and revealed a UP called [Changle Weiyang]. It is not difficult to see from this name that he is likely to be a fan of Boss Wei.

In fact, this person is indeed a die-hard fan of Boss Wei. He has edited many videos of Wei Yang, and the most well-known one is CP.

He has the style of Boss Wei, very philanthropic, and accepts all CPs.

Zhao Liying, Liu Shishi, Fan Xiaopang, Da Mimi, Xinjiang Province Ermei and Boss Wei have all edited CPs. Even Liu Tianxian, Zhou Gongzi and others who Wei Yang has never worked with have spliced ​​materials together. Later, even some foreign actresses and early classic screen images began to be edited.

Therefore, he was jokingly called [Jingshifang General Manager] by his fans, and all beauties were pulled into the arms of his idol Wei Yang.

I thought it was just a self-entertainment among fans, but I didn't expect Wei Yang to know about it and even show his favor.

The host didn't know the joke and asked Wei Yang what he had to say to the UP host. Wei Yang thought about it and said eight words.

"I am very happy, keep working hard!"