Chapter 450 "Aftermath of Success"

"Shocked, the new artist launched by Kuiguang Group is actually a virtual personality!"

"As analyzed by industry insiders, Luo Ruqin is indeed not simple, and it is a bold guess by Kuiguang Group."

"Slap in the face! The comment area of ​​all bloggers who have bad guesses has fallen."

"Leading the new attempt in the entertainment industry, the leader of the strongest creativity, Kuiguang Group has once again brought surprises to everyone. Click here to view the most detailed analysis."

"..."

The next day, in the president's office, Yang Ruoqian spent a lot of courage to turn on his long-turned-off mobile phone like a prisoner before being executed.

As expected, as soon as he turned on the phone, all kinds of titles with the word "shocking" flooded into his mobile phone.

Mr. Yang, who is already very familiar with this situation, naturally knows what the content corresponding to these titles is.

And this situation will not only happen on this day, but will also last for at least two or three weeks.

Not only will I suddenly see relevant content when I am watching videos in a good mood, and expose my scars, but even other people around me, including Chang Zhiqing, will talk about similar things endlessly.

This situation is affectionately called "success sequelae" by Mr. Yang

The duration of the sequelae is uncertain, at least within 2 weeks, and for a long time in the future, someone will still mention this matter, and there will never be a cure.

"These are all fine, they are all mental trauma." Mr. Yang sighed and clicked on a title casually, "This kind of magic damage, you will get used to it after being traumatized too much."

"The most terrifying is physical attack... My project is so successful, and it is also a new field. There are too many stakeholders involved. I am afraid that I don’t know how many people will find ways to sign a series of cooperation contracts with me."

"Every time it is mentioned, it hurts me."

"No, these people have been concealed by me for so long, why don’t they have any anger? What should I do to anger the current consumers?"

After complaining a lot, the relevant pages on the phone are loaded.

It is the blogger who made the analysis video.

As the most inexplicably successful person, Yang Ruoqian needs this kind of analysis from a third party the most - the person in charge is confused, but the bystander is clear. If he doesn't read some analysis, he can't even figure out why he is successful.

Why does every careful planning end up counterproductive?

From the early promotional method of handing out flyers to using member points to create an unprecedented refund mechanism, how many creative brain cells have been consumed in this process?

Spending so much money on such a large-scale concert is expected to get more people to refund their tickets and make up for the loss.

In the end, for a huge concert, only 5 people chose to refund their tickets!

For 5 people, even if the most enforceable and abstract refund regulations are given to each person - that is, the regulations of exchanging points for tickets and refunding tickets for money, they will not lose a few cents.

This time, Mr. Yang rarely asked his employees to lower the concert ticket prices, just to refund more money to those who exchanged points for tickets.

As a result, from now on, this move has shot itself in the foot again.

The normal ticket price strategy not only failed to increase the refund cost, but also made the concert gain a huge amount of income through tickets.

Including the income from selling souvenirs in the limited souvenir shop in the concert venue...

"Don't think about it, watch the video!" Yang Ruoqian took a sip of sugar-free pure coffee, and suppressed the fantasy of these horrible pictures in his mind with extreme bitterness. "Analyzing the reasons for failure is more useful than looking at the regret of 0 points on the test paper."

Fortunately, there are still many good people on the Internet, and you can get an analysis for yourself for free.

When Mr. Yang thought so, the video was loaded. At the beginning, Luo Ruqin's figure was seen on the radiant stage of the concert.

The sound that was adjusted to perfection, coupled with the new song of Spark Records, which is now highly technical, directly ignited the atmosphere of the whole venue again.

In the audience seats below the stage, fans were shaking light boards, and the scene that rose and fell like waves can be described as "shocking".

The expectant expression on Yang Ruoqian's face was instantly unstrained, and the corners of his mouth twitched. He directly reached out and dragged the progress bar to skip this scene.

Last night, Yang Ruoqian was not only forced to watch the concert in its entirety, but also received various news pushes after returning home at night, all of which were photos of the concert.

Being bombarded by junk self-media, many people, including Shao Yiqi's college classmates, sent him photos of the scene.

Shao Yiqi even said that this was the reason why he never fell in love.

"You made what I thought in my heart, awesome! It was the best choice in my life to choose to work with you."

"This level of investment and innovation, even if I really go back to inherit the family business, it is impossible to achieve it in the company, it has to be you!!!"

Shao Yiqi's father only holds the most shares in Gaoyao Group and has the widest network of people. He is the chairman.

But it does not mean that he can do whatever he wants in the company.

Projects like "Luo Ruying" with super high investment, no precedent, and unclear market will encounter huge resistance at the step of board resolution.

Even if it is finally passed, due to too many insiders and too many stakeholders involved, if they want to keep it secret in the early stage and complete the action of unveiling after whetting the appetite like Kuiguang Group, and making a big reversal, they are destined to go bankrupt because someone leaked the news in advance.

Seeing that his old classmates were so rude in exposing his wounds, Mr. Yang chose to turn off his phone and only turned it on again not long ago.

As for the messages sent by others, Mr. Yang chose to read them with one click, so that he would not be bothered by them.

Anyway, if it was an important matter, Qi Mu would definitely come to report.

While Yang Ruoqian was recalling the painful memories of last night in his mind, he finally let the video skip the opening of the screen full of bullet comments.

The following screen finally got to the point.

I saw a very young girl sitting next to the desk, and said in a clear tone: "Hello everyone, I am a financial analysis novice, only talking about facts, not ideals~"

"I believe that those who can click on this video have a more comprehensive understanding of what happened yesterday, right?"

"Don't even think about it. There must be a lot of people calling Luo Ruying's wife on the bullet comments now. Unfortunately, my sincerity far exceeds everyone else's!"

After saying this, the girl in the video slightly turned sideways, the camera zoomed out, and a compact but not crowded room came into view.

There are four or five posters of Luo Rujin on the walls of the room, and the bookshelves and display racks behind are filled with all kinds of souvenirs.

As the purchaser of these things, Mr. Yang certainly knows them.

In order to maximize the cost, most of the souvenirs sold in the souvenir shop are genuine and exquisitely made.

In the previous plan, no one would come to the concert of Airman, and no one would buy the things no matter how good they are.

Now, the facts have once again proved that the more complicated it looks, the more exquisite the design, and the more links a plan has, the bigger the trouble will be when a problem occurs at a certain step.

The previous ticket refund mechanism was cleverly designed, but it still collapsed.

"You fucking..." Seeing something he didn't want to see again, Mr. Yang couldn't help but take a deep breath, "Aren't you here to do analysis? There is a concert and souvenirs are purchased. Can you stop doing your job?"

I know you bought a lot of souvenirs, don't post them anymore.

Amidst the screen full of question marks and envy, the girl in the video finally cleared her throat and said mysteriously: "Don't think that I am showing you the photos in my study purely for personal gain... These souvenirs themselves are actually one of the marketing strategies of Kuiguang Group, and they are very successful."

"I know that many friends will definitely say that selling limited edition souvenirs is not a novel marketing strategy. Kuiguang Group has already tried such marketing strategies in theme parks and so on to refute me."

"Hey, but don't worry, this time it's really different."

The girl smiled mysteriously, took a huge gift box from the bookshelf, and opened the box in a seemingly careless but actually very careful way.

From it, she pulled out a cardboard with gold foil embellishment and various complex patterns and textures, similar to a thank-you message.

"At first glance, this is a limited commemorative edition signed by Luo Ruqin herself."

"But in fact, the back of it is the real essence of this marketing."

After saying that, she turned over the paper that she had carefully preserved in plastic.

Behind this signature paper, there is a position similar to a "small window" that can be opened.

After being opened, a small row of meaningless serial numbers composed of letters, characters and numbers was revealed.

"Did you find it?"

"Now, some friends who understand must have known what this row of serial numbers is for, and they must know what I am going to say."

"In everyone's eyes, Kuiguang Group is a very pure entertainment company, and the other companies it controls are all concentrated in the entertainment industry."

"But there may be many people who still don't know that Kuiguang Group has always been a major shareholder of a well-known overseas game production company, and has recently become the largest shareholder."

"This company, you may not be familiar with the name, but if I say a few games they have produced, you will definitely suddenly understand."

As she said, she listed several well-known game names in one breath: "..."

"And this serial number is the redemption code for some limited edition props in these games."

"I heard that the version number of their latest online game has been issued, and it will enter the domestic market soon."

"Smart friends, now you probably know You know what I'm going to say next. That's right, it's about 'recognition' and 'anti-counterfeiting'. "

"Before, the anti-counterfeiting method of the limited edition souvenirs of the Kuiguang Group was things that were difficult to forge, such as amusement park ticket stubs and ticket purchase records, but their souvenirs still faced a not-so-big problem - popularity and recognition. "

"The collection value of a souvenir, especially this kind of souvenir whose material itself is not scarce, anti-counterfeiting and recognition can be said to be the most important factors. "

"At present, the Kuiguang Group has its own artists in various fields, its own works, and even the company itself is a star company. The popularity is undoubtedly qualified, but how long such popularity can last, I believe that not only me, but also the senior management of the Kuiguang Group, can hardly make a reasonable estimate. "

"Even if Shang Qianyu can be like those well-known stars, and still be popular for 20 or 30 years, a person will eventually grow old and reach his own physical limit. "

"Even if Luo Ruying can catch up with those classic virtual characters and attract the attention of people of all ages, various innovations will definitely cause various unpredictable effects."

"Therefore, Kuiguang Group is expanding its influence and the scope of souvenirs."

"In the past, the audience of souvenirs was concentrated on fans of stars, but star chasers were always a minority."

"Now, Kuiguang Group has quietly expanded its audience influence to the 'second dimension' audience who are not interested in star chasing and to game players."

"Once the base is expanded, the recognition will be known. With the sudden increase in fame, the collection value of souvenirs will be further improved. Moreover, these audiences are more stable and controllable than celebrities. "

"To put it another way, even if the Kuiguang Group does not have its own games, with their influence and number of fans, they can easily negotiate a joint contract with any game manufacturer."

"Once this group of people with terrifying consumption power is activated and generates brand trust, how much purchasing power can be burst out, can you imagine it?"

"..."

Yang Ruoqian looked at the analysis in the video and nodded very seriously-thinking about it, what the blogger said made sense.

The reason why his seemingly ingenious plan failed was very simple. He only considered one direction, but in fact, he accidentally pulled all parties in.

With more people, the water is muddy, and things are naturally difficult to control.

Yang Ruoqian cheered up: "It's okay, just know where the problem is, and pay attention next time!"

When Mr. Yang was about to make a summary, the girl in the video also analyzed the strategy of the senior management of the Kuiguang Group through various data and facts.

At the end of the video, she suddenly changed the subject and said mysteriously: "Now that I have analyzed it, why don't you take this 'version pass secret' to start a business and make a fortune, and become Kuiguang 2.0?"

"In fact, I can analyze it, and the professional analysts hired by those big companies can also analyze it."

"But why did they never succeed, or why did they disappear after a wave of hype ended and the heat declined, and why couldn't they continue to be popular like Kuiguang Group?"

"Because, no matter how marketing brains there are, what finally reaches consumers is still real products and real experiences."

"In so many activities, so many souvenirs, Luo Ruyin's painstaking designs, and the concert refund regulations that countless people may not pay attention to, I saw the decisiveness of their success under various appearances, and it is also the most essential reason."

"Sincerity."

Yang Ruoqian: "???"

ps: The issuance of titles is still under review, and the review is really a double-day off, right! (End of this chapter)