Chapter 452: Really Popular Abroad

Is it related to the group again?

How come anything can be related to the group now?

Mr. Yang's mouth twitched - this is the mines that were buried before, exploding one after another.

In order to spend the funds as soon as possible, Yang Ruoqian would rack his brains to spend money on any project that could be related to the entertainment industry.

As a result, he didn't lose much money at that time, but now that the project has gradually stabilized and taken root, it has become a bleeding wound that can't be stopped.

Because the company covers too many areas, no matter what it is, it can be more or less related.

And as long as there is a connection, it will be accurately grasped by the employees in the group who are involved in the whole process, and they will seize every opportunity to enter the game to make money.

In the end, they have to put the responsibility of making money on Mr. Yang, saying that he had laid the foreshadowing before and that his strategic vision is too strong.

Yang Ruoqian asked with mixed feelings: "What does this have to do with us?"

Qi Mu asked: "Do you know the concept of the superhero universe?"

The superhero universe...

It means that different IPs under the same company interact with each other, and even appear together in the same movie and are released on the same stage.

Each different superhero has his own movie, his own story, and solves different problems in different stories.

When encountering a bigger crisis that is too big for a certain hero to solve, they will directly appear in the form of an "alliance", and everyone will appear in the movie and unite to solve the crisis together.

In this way, a climax is formed.

And fans of different superheroes can also merge with each other because of this linkage, allowing the same fan base to burst out with more powerful potential.

Once a fan of superhero A, he became a fan of superhero B at the same time. After mutual integration, although the fan base of a company has not changed, the monetization ability of one fan is often stronger than that of the previous two fans.

In terms of plot, the space that can be expanded is also far greater than before.

Each character has a different story line, and the hidden story behind each different villain can be integrated with such a hodgepodge.

Put the extremely popular classic characters in the same shot, and bring in some IPs with great potential, but currently there are not enough fans.

Not only can the classics bring new IPs, but they can also bring the original texts of these works.

Kuiguang Group has just been developing text and comic originals recently.

It matches again...

Yang Ruoqian thought in his mind, and couldn't help but feel a little headache.

It can't be said that it matches. It should be said that whatever new things are now done, you can find a matching point in the group's business.

"I know, I saw it before, just say it directly." Yang Ruoqian nodded.

When he was in college, Yang Ruoqian often went to the cinema with his classmates to watch movies when he was bored.

The idea of ​​starting a business began to germinate and practice in his senior year.

Although his interest in similar works has greatly decreased after he entered the entertainment industry, it is certainly impossible to say that he doesn't understand it.

Even if you don't know about those internationally famous IPs, you have heard of them a little bit through word of mouth from people around you.

Qi Mu continued: "Mr. Yang, Mag said before that overseas big companies have the intention to cooperate with the IP of Kuiguang Group, and it is not the kind of tentative intention, but a confirmed intention to even take out the preliminary cooperation plan."

International big companies' IP cooperation...

In fact, in the current international mainstream film market, there are only two IP groups with the greatest influence.

These two IPs actually highlight a common feature, which is to highlight personal heroism to the extreme, and to interpret their own labels and personality characteristics as brilliantly as possible.

The entire series of "Black Robe Inspection Team" is actually the opposite.

However, the problem also lies here.

Mr. Yang, who had roughly understood the whole thing, had a strange look on his face: "They want to cooperate with our IP?"

No, this is a bit too abstract, right? !

What are the characters in "Black Robe"? It can be said that they are not on the same channel as those superheroes who are full of "correctness".

How can this be done forcefully?

Qi Mu affirmed: "Yes, Mr. Yang, according to the information provided by Mag, they do have the intention to cooperate with our IP. In other words, they have the idea of ​​adding our IP to their super-ying universe."

Yang Ruoqian was a little confused: "...Are they crazy?"

In a movie full of upright heroes fighting against world-destroying villains, is it reasonable to have a madman-like hero of the motherland appear?

The tone of the entire movie suddenly seemed out of place, right?

Qi Mu shook his head: "In the "Black Robe Inspection Team" series, there are not only extreme characters like the Patriot, and since they have made a plan to introduce it, it means that they have thought about what position they should give the imported IP. Of course, They must also see the sluggishness of both the domestic market and the international market, so they want to stimulate it.”

Now that "Black Robe Inspector" is performing very strongly in the domestic market and the Asian market, it is not surprising that it is being targeted.

The problem is that this movie, Mr. Yang’s original intention was to spoof those famous superhero movies... just introduce the spoof themes, right?

Yang Ruoqian thought for a while, but couldn't come up with any clues, so he asked again: "What does Ma Ge think of this... relatively radical linkage?"

"Ma Ge disagrees." Qi Mu replied very quickly, "He believes that the ideological core and character IP of the movie "Black Robe" is not suitable for joining the traditional superhero universe."

Stopping to drink some water and moisten his throat, Qi Mu continued: "And once the IP rights are divided, with the style of "Black Robe Inspection Team", what kind of role can you get in the joint movie? Hard to say."

"If the positioning of this character is not good, or there is a misalignment with the original work due to the style of the movie, it will also be a blow to the IP itself."

Yang Ruoqian listened, nodded slightly, and then became a little confused: "In this case, Ma Ge can just refuse directly, why do you still need to communicate with us?"

Because the contract signed between Kuaiguang Group and Mager is not a complete IP rental contract, but a cooperative IP development contract.

The group has given Mager a great deal of independent decision-making power. Only some matters related to the core development of IP require joint decisions by both parties.

Things like refusing to cooperate will not harm the IP itself. They are operational decisions, so Mag can make his own decisions.

On the contrary, accepting cooperation requires consultation with the group.

Qi Mu gave the answer quickly: "Because they give a lot."

After she finished speaking, she thought about it and emphasized: "Really a lot."

The decline of superhero movies in the domestic market is not a sudden "black swan" event, but there were early signs.

Including this "Flash Man", superhero movies have been 7 consecutive failures in the domestic market.

The failure of previous movies can more or less find some other excuses, such as the output of "correct" values ​​is too disgusting, such as the character image is not pleasing, such as various external factors leading to the cold box office.

But this time "Flash Man", it is difficult to find any excuses.

The inexplicable factors in this movie have been reduced to the minimum, the image is also very good, and the casting is in line with the public aesthetics.

During the period when "Flash Man" was on the shelves, Kuiguang Group did not have any new blockbuster movies released, which led to the dilution of the box office.

In short, after all the strange external factors are eliminated, even the most slow-witted and self-deceiving people can understand one thing - the entire genre is going downhill.

If they don't think of ways to attract new audiences or stabilize the old fan base, the result may be that they will be completely kicked out of the domestic market.

It takes a very long time to build an entertainment market. It needs to attract fans with high-quality content, cultivate fans' consumption habits, and constantly innovate to keep fresh...

But the speed of collapse is often in an instant - fans can make all previous efforts go to waste with a sentence of "I don't want to buy it anymore" or "I don't want to watch it anymore".

The loss here is not only the promotion and marketing costs, but also the most difficult to make up time cost.

Faced with such a "slow" response and many variables in the market, the "delay" of various strategies is very high. Today, when companies start to implement remedial measures, it often takes a year or even three to five years to confirm the effect in the market.

Because the performance of one or two movies is somewhat accidental, it cannot directly reflect whether these strategies are effective.

But such a time is too long for a company and for shareholders who see the consecutive loss figures in the financial report.

1 year, or even 5 years?

They don't even want to wait for 1 month!

Besides, who knows whether the remedial strategy is effective?

If 5 years is confirmed to be effective, it's fine. The problem is that whether these strategies are effective still needs to be questioned.

The time is long and the certainty is not high. Who can be at ease?

Cooperating with Kuiguang Group and using Kuiguang Group's IP to attract ready-made new fans is a better way to save time and cost.

No matter how much money is spent, at least Kuiguang Group's fans are ready-made and IP can be directly inherited.

As long as the original Kuiguang Group's operating strategy is maintained to operate the IP, there is no situation where all the character fans will be lost if an operating company is changed.

So no matter how much it costs, as long as the basic market can be stabilized, it doesn't matter.

The high bid is not only the value of buying the IP itself, but also equivalent to buying time, buying certainty, and buying a market confidence.

Mag has been in this industry for a long time and is not a newbie. Naturally, he will take all factors into consideration.

After considering all the factors, he still said "the other party's offer is very high", which is very intriguing.

Yang Ruoqian didn't want to ponder at all. He recognized Mag's excellent character of not being moved by money, and said to Qi Mu: "Yes, that's it. When we operate a project, we can't just consider money, but also the IP itself."

Qi Mu also nodded in agreement: "Many times, money can't buy influence, or it's difficult to maintain a high influence by just spending money. If you want to establish a complete ecosystem in the international market, you can't just look at how much money you give."

"Let Mag do what he wants." Yang Ruoqian made the final instruction, and then asked: "By the way, how is the filming of "Black Robe Inspection Team 2" going?"

After talking about IP for so long, the situation of the IP itself is still the most important.

These two days, Luo Ruqin has dealt a huge blow to President Yang. I hope that "Black Robe Inspection Team 2" and "Wandering Blue Star 2" can give me some comfort.

Yang Ruoqian didn't have much expectation for "The Boys 2" which was starred by the original cast - the biggest purpose of this movie was to catch all the capable and good fighters under the group, and they were trapped in the quagmire of filming this movie and couldn't extricate themselves.

After all the good resources are used up, the operational space of "Wandering Blue Star 2" will be larger.

"Boss Yang, the filming of "Black Robe Inspection Team 2" has come to an end, and the final special effects processing is now in progress. It is expected to be released in major theaters in a month." Qi Mu replied, "Mag should have negotiated with major international theaters around the world, and the world should be released simultaneously at about the same time."

"Wandering Blue Star 2" will be slower, and will probably be released online one month after the Inspection Team is removed from the theater."

Hmm... the efficiency is pretty good.

Yang Ruoqian thought about it and confirmed that it was okay, and nodded to Qi Mu: "That's it, keep in touch with me if you have anything else."

"Okay, Boss Yang."

Qi Mu said, tidied up the documents on the desk, picked them up and prepared to leave.

Just as she turned around, Yang Ruoqian saw her hairpin very sharply.

It seems to be... a limited edition style of Luo Ruying Memorial Shop? !

This is something that can only be bought by people who go to Luo Ruying's concert!

Yang Ruoqian asked, "Qi Mu... did you go to Luo Ruying's concert that day?"

Qi Mu paused, nodded seriously, and then said seriously, "Don't worry, Mr. Yang, I didn't get the ticket through my internal connections in the company. I got the ticket by luck."

"..."

Thinking about the secretary's usual serious look, and then think about her actually going to concerts and buying souvenirs after work.

She bought her own souvenirs.

Mr. Yang finally paid out the salary, but the secretary turned it in another way, right? !

Qi Mu smiled and said, "Mr. Yang, you may not know that the video of Luo Ruying's concert has become popular abroad. Especially in those countries with developed entertainment, some people have bought plane tickets just to come to our place to see Luo Ruying."

"To be honest, Luo Ruying is really very likable."

ps: The process of getting the title - read the activity post, and then leave a message under the activity post. There is no quota this month, so it will be next month. (End of this chapter)