Chapter 514

Taobao.com was busy up and down. Just as Li Mu and Brother Liu were preparing for the final launch of Taobao.com, domestic MP3 manufacturers had a heated discussion on YiTing.com and Mango-ME. Mango-ME was obvious. It is a spoiler who comes to grab everyone's jobs. This spoiler will not be welcomed by any company in the industry. On the contrary, its appearance has suddenly turned the major manufacturers who used to fight every day into an unbreakable alliance. , Everyone has a firm belief that no matter how they competed before, they should unite and come up with effective coping strategies to curb the development of Mango-ME. \r

An industry meeting was held for MP3 brands in Yanjing. Early in the morning, the heads of more than a dozen MP3 brands met in the conference center of a star-rated hotel in Yanjing. First of all, everyone wants to know who the new Mango brand is. \r

Not long after Mango-ME launched its online promotion, no one in the MP3 industry knew where the brand came from. A few capable bigwigs asked people to ask around and couldn't figure out the reason, but YiTing.com did. You know, this company jointly held by Makino Technology and Baidu can be said to be the mother of the MP3 industry. \r

Before YiTing.com did not expose Mango-ME, the entire MP3 industry regarded YiTing.com as the savior and promoter of the industry. If not for the emergence of YiTing.com, I am afraid that the spring of MP3 will have to wait for a while. Everyone has been fortunate. , there is such a dominant MP3 audition and download site on the Internet, which allows more users to get in touch with digital music, and then gradually abandons traditional playback equipment such as cassette players, Walkman, CD players, etc. Digital equipment destroys traditional equipment It is extremely powerful. Once users come into contact with digitization, they will soon be attracted by the multi-faceted convenience of digitization, and digital devices will become more and more popular. \r

But I didn't expect that Yiting.com, an industry promoter, would become the biggest competitor at the moment, and it also came up with a product that looked almost perfect, and even the price was so perfect. \r

At the meeting, people in the MP3 industry were wondering how the price of 368 yuan for Mango-ME was made. \r

The person in charge of the MP3 brand, which sells more than 200,000 units a month, said: "We are customizing 64MB MP3 from the foundry. The cost must be above 300 yuan, and the terminal price must be above 500 yuan. Our selling price can never be lower than 500 yuan, as long as it is lower than this price, either we will lose money, or the channel and distributor will lose money, but how did this Mango achieve the price of 368?"\r

The person in charge of Patriot was also puzzled: "In order to compete with Korean brands, we lowered the profit of each link, and only managed to reduce the sales price of 64MB terminals to less than 600. This Mango-ME is better than our competition with Korean brands. It was even more ruthless when it was time to buy. His selling price was estimated to be 30 or 40 yuan higher than the cost price. If such a small amount of money is included in the cost of each link and the tax rate,

They have to lose at least a hundred dollars each time they sell one. The question is who would do this? Isn't this a brain disease? "\r

"We have to figure out now whether the price of 368 is set by this Mango or YiTing.com. If it is set by Mango, then he is indeed mentally ill, but if it is set by YiTing.com, then Does it mean that Yiting.com only customizes products from Mango, other links are handled by Yiting.com itself, Mango only needs to be responsible for shipping, and all the channel costs are borne by Yiting.com.”\r

"Where does YiTing.com have such a large channel?" said the person in charge of Lenovo's MP3 section: "Everyone here is an old man in the industry, and everyone knows how difficult it is to build a nationwide sales channel. Like us, it's okay. Some, at least in the PC field, we already have complete sales channels, but for a brand specializing in MP3, the difficulty and cost of laying out channels are too great.”\r

Someone answered: "I also don't understand, we have been asking around for the past two days, so far we haven't heard any rumors, it seems that Mango-ME will be released in a few days, but their sales There is still no movement in the channel, our distributors are located all over the country, and almost every electronic city has our agent counters, but so far, I have not even seen a billboard related to Mango-ME." \r

The person in charge of the Patriots said: "It is meaningless for us to study what channels they use to sell. Now it is how we will deal with Yiting.com and this Mango-ME. The sales data of our terminals has continued to decline in the past two days. As soon as the Mango-ME ad came out, our sales dropped by almost 60%, which had a huge impact on us.”\r

Although there was competition in the original market, everyone competed under the condition of following the rules of the market, which could be regarded as fair and friendly. However, the emergence of EasyTing.com and Mango-ME is simply chasing the goal of killing people. If Mango-ME is really on sale at this price, and other brands are really dead. \r

"Our terminal sales in the past two days have dropped by 70%!" Fangzheng's person in charge said angrily: "Whether it is the price of 368 or the stunning appearance, Mango-ME has successfully attracted the attention of all potential MP3 users. It can be seen from the number of their reservations. Before I came this morning, I took a look at the reservations. The number of reservations has exceeded 3 million. It should be that potential MP3 users across the country are paying attention to Mango-ME, and they are pinning their hopes on Mango-ME. You can buy it on the 6th. Fortunately, the first batch of Mango-ME only has 100,000 units. After these 100,000 units have been digested by the market, other users still have to settle for our products.”\r

The person in charge of Lenovo suddenly lit up and said, "Does anyone know what the production model of Mango is? Do they have their own production line? If not, which company are they looking for? The foundry has cooperated with everyone, especially the foundry production lines in mainland China and Taiwan. Basically, 80% of the production capacity is given to everyone here, including Lenovo ourselves. If we can find the foundry of Mango, we will work together. The influence exerts pressure on the manufacturer, and it will certainly be able to choke its throat.”\r

A word to wake up the dreamer. \r

The words of the person in charge of Lenovo made everyone immediately aware of the turning point. As long as the production of Mango is curbed, there is no need to fear what price it sells, because the market demand is there, and the demand is getting bigger and bigger, and the price of Mango will be higher. The advantage, if its capacity is insufficient, most users still need to buy products from other brands. \r

The person in charge of Lenovo continued: "According to the general situation, this Mango should not have its own production capacity. As long as we find their foundry and then collectively put pressure on the foundry, it may completely cut off their supply, so that Otherwise, they will have no chance to get up. If they turn to preparing their own production lines, then when their products are launched, it is estimated that they will not be available until next year and the year after.”\r

Everyone was immediately excited. Everyone was recently disrupted by Mango-ME, thinking that they and the entire industry were facing a vicious aggressor, but now after everyone sat together to discuss, everyone realized that even if Mango-ME has With such a low price and such strong competitiveness, it still has huge shortcomings. Once the production capacity cannot keep up, it is like an armored vehicle without fuel. Nest, can't move. \r

...\r

At the same time, the two companies in mainland China and Taiwan that are OEMs for Mango are also quite anxious. \r

When they signed the contract, they were only responsible for on-demand production, but they did not know the future operation strategy of the customer. After the advertisement of Mango-ME on EasyTing.com was posted, the manufacturer realized that the company they cooperated with had the wolf ambition to subvert the industry. The pricing of Mango-ME will undoubtedly become the deadly enemy of the entire industry, and most of their orders and profits come from other brands. They also realize that if Mango-ME goes public, if the profits of other brands are greatly affected, If they know that they are the foundry of Mango-ME, I am afraid they will come to ask for guilt. \r

Unexpectedly, this idea soon became a reality. \r

Dozens of MP3 manufacturers worked together to find clues. In just one morning, two companies from mainland China and Taiwan that were OEMs for Mango were dug up. Subsequently, all the companies that cooperated with them sent letters accusing the two companies. The companies helped and gave an extremely tough solution: if they didn't stop OEMs for Mango immediately, other companies would join forces to terminate their OEM contracts. \r

The two foundries feel like they are getting depressed. Mango's price war has something to do with him? What's the point of so many manufacturers uniting to put pressure on themselves? \r

Not only these big OEM customers are questioning themselves, but even those who do MP3 OEMs are also questioning why they want to cooperate with Mango, an industry disruptor, if Mango really destroys the industry, or In the future, the profit point of the industry will be extremely low, and it will not only be those MP3 brands that will suffer losses, but also their foundries. \r

It was only then that the two foundries realized that when the industry knew that they were OEMs for Mango, they had become the public enemy of the industry. \r

They can ignore the clamor and protest of their peers, but these combined manufacturers basically account for all their orders except Mango. If they really terminate the cooperation, then they will really screw up the next step. This At that time, the two foundry companies only had one idea in their hearts, hoping to get rid of Mango as soon as possible, and no one wanted to become the public enemy of the whole people in the industry because of Mango. \r

Being an OEM for Mango does not make much more money than being an OEM for other brands, and it is also besieged by other brands. These two OEMs are also in pain. They feel like they were trapped by Mango, or were Mango was implicated. For them, the best solution in their minds was to stop cooperating with Mango after this batch of goods was completed, but only then did they realize that they had Muye Technology 100 on their own. More than 10,000 Mango-ME OEM contracts. \r

Lin Qingya gave the two foundries to prevent them from going back. Muye Technology paid more than 20 million deposits at the price of ten yuan per unit. If the two companies want to go back, they must compensate ten times. The deposit is used as liquidated damages, which adds up to nearly 300 million, and they can't afford to pay so much if they are killed...\r

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