Chapter 528 Boss Ma's Counterattack Plan
June 6, 2002 was a day that was enough to go down in history for the domestic e-commerce field.
Taobao made its debut this evening, kicking off the prelude to online shopping for more than one billion people. In addition to the 100,000 Mango-ME sold in three minutes, the number of orders sold in other stores that night also reached As many as 430,000 orders, Alipay's You Dare to Pay, I Dare to Pay completely relieved the buyers' concerns, and the products on the Internet are more diversified and the prices are more advantageous.
The 430,000 orders have made sellers on various platforms aware of the arrival of a new era. Before that, although a group of sellers were active on e-commerce platforms, they never realized that the e-commerce industry can truly become bigger and stronger. Can really make money.
The entry point of eBay is very problematic. It completely imitates eBay and lacks localization improvement. Later, after getting investment from eBay, it goes further and further towards eBay. The development direction of eBay is a real C2C, which is ordinary people. The exchange of goods with ordinary people, especially the trading of second-hand goods, is mainly based on the transaction of second-hand goods, but the Chinese people do not have the second-hand culture that is as far and wide as the United States, so the development of this model in China is extremely restricted.
Although there were some sellers who specialized in doing business on eBay, but under the influence of the general direction of eBay and their commission system, it was difficult for sellers to put in great enthusiasm to run their own stores, and their development was extremely restricted.
Li Mu is a person who realizes it in hindsight. It was only after Taobao's success that he realized how accurate Taobao's real entry point selection is. All Taobao's eyes are focused on using the e-commerce model to carry the retail sales of more than one billion people in China. Therefore, although the model is C2C, it is actually a micro B2C for small businesses and merchants. The premise of making every Taobao seller a professional merchant is to make them realize that this platform can make money, and can make big money! In this way, they have enough motivation and enthusiasm to devote themselves to this industry. Every small merchant is an integral part of the giant aircraft carrier of Taobao.com.
Li Mu built Taobao a year ahead of schedule. The purpose is to directly cut off the development space of Ali and Boss Ma in this field. In his previous life, SARS was a huge driving force for promoting domestic e-commerce. In this life, Li Mu used Alipay, YY, Yiting.com and Mango. -ME, let's promote the development of e-commerce together. Because Li Mu's efforts are very comprehensive, the current development momentum of e-commerce is not inferior to the SARS environment in 2003, and even far exceeds that period.
During the SARS period, Chinese people passively chose online shopping because of caution and worry; now, Chinese people choose online shopping actively because of Taobao's perfect ecology and payment process.
Boss Ma really began to panic because he saw Li Mu's development intention. On the one hand, he asked Lu Zhaoxi to immediately prepare a plan to build his own C2C platform, and on the other hand, he began to plan to go to Beijing to meet Li Mu.
Boss Ma has been working on the Internet for so many years, and he has made a deep political relationship for himself.
Therefore, he knew almost everything about Li Mu in a very short period of time, so he knew very well the capital relationship between several companies under Li Mu, and also knew that Taobao was the business of Li Mu and Liu Qidong, and Liu Qidong was one of them. A trader who opened a physical store in Zhongguancun, his proportion in Taobao is not high. The real brain of Taobao is Li Mu.
When Boss Ma said at the meeting that he wanted to meet Li Mu in Beijing, some core members couldn't help but ask him: "Mr. Ma, Li Mu has done so much business now, why hasn't the media tried him? The relevant reports are almost all related to 3321, but his roles in Muye Technology, YiTing.com and Taobao.com have never been exposed."
Boss Ma said: "Li Mu is very lucky. As early as when he was doing 3321, he was already noticed by the senior leaders. The senior leaders were very interested in him and had already indicated that he should not interfere with his development. As long as he wanted to keep a low profile, domestic These media will not take him down and push him to the public."
There were exclamations from below. No one expected that Li Mu would be named and paid attention to by senior leaders at such a young age. This is really an extraordinary political capital. Even if he does not join the political arena in the future, doing business and starting a business will be of great help. "
Lu Zhaoxi licked his lips and said, "To be noticed by high-level officials at such a young age, Li Mu's luck is really not so good."
Boss Ma said, "Li Mu didn't rely on luck. You must have never read his English composition for the college entrance examination."
"English composition? What's special?" The people present were even more puzzled.
Boss Ma sighed: "I don't think it's too special, it's nothing but praise for the Yanjing Olympics, but he has a slogan in his composition, which is very popular with leaders."
"What slogan?"
Boss Ma said: "one-world, one-dream."
"One world, one dream? What's there to like about it?"
Boss Ma said: "This kind of sentence pattern cannot be understood literally, the one in one-world is not a quantifier, nor does it mean one or several worlds, it means the same world, one-dream It means the same dream, the two echo each other, you can translate it as the same world, the same dream, and to be more specific, it is the same world, with the same dream, and this dream is the Olympics.”
Everyone looked at each other, four English words have so many deep meanings?
Faced with doubts, Boss Ma said: "Don't forget, I was an English teacher before I started my business. The real meaning of these four words is what I said. The leadership of our country attaches great importance to the international outlook, and also attaches great importance to the cooperation with the whole country. The world has established positive connections, and the inner meaning of this slogan is to call on the world to jointly pursue the Olympic dream, give up tinted glasses, seek common ground while reserving differences, and develop together.”
Cai Chongxin said: "Mr. Ma is right. This sentence seems very simple, but it echoes each other, and it is in line with the mentality of our National Day and the national leadership, and it also accurately conveys the motivation of our national Olympics."
Lu Zhaoxi asked again, "Why did the senior leaders pay attention to Li Mu's English composition for the college entrance examination?"
Boss Ma said: "Li Mu's English composition for the college entrance examination was first selected after the college entrance examination, and then it was pushed to the entire English teaching system by the education department. After the birth of 3321, the senior leaders recognized this model. In the descriptions heard, the senior leaders highly praised: 3321 is the model that really solves the economic problems of poor college students fundamentally. It not only helps poor college students in school to complete their studies by themselves, but also allows these poor college students to pass on their knowledge. It is given to those students who are about to take the college entrance examination, which improves their grasp of knowledge. Most importantly, it invests all the profits generated in the above links to poor high school students, so that they have the opportunity to enter the university and wait for them. After entering the university, you can use this platform to be self-reliant and help more people at the same time, which is a complete virtuous circle, far exceeding any kind of charitable fund and organization for student aid."
Everyone here was dumbfounded. If the senior leaders really gave 3321 such a high evaluation, then Li Mu could really walk sideways.
Boss Ma went on to say: "It is precisely because the senior leaders once made such comments in non-public occasions, and the talents below them did what they liked and often reported some of Li Mu's news, so Li Mu's English composition for the college entrance examination was included in the internal reference. After reading the composition, the leader recognized it very much, gave instructions in person, and handed it over to the Yanjing Olympic Organizing Committee. In my opinion, the slogan of the 2008 Olympics may be Li Mu's four words."
There were exclamations at the scene, but Boss Ma sighed when he said this: "So this opponent is very difficult to deal with, with such strong capital and an extremely keen market sense, the key is that he is now ahead of us. There are many, and it is too difficult to catch up at this time.”
Cai Chongxin asked him, "Then what do you want to do when you go to see him in Yanjing?"
Boss Ma said: "I want to cooperate with him on Taobao. We can import all the small businesses on Alibaba into Taobao, but Taobao wants to sell some shares to us for cooperation. There is a logistics system, and if we talk to Li Mu well, we can incorporate the logistics system into Taobao in the future, and at the same time replace a certain percentage of Taobao’s shares.”
Cai Chongxin said: "If we want to rely on Aliba's resources to invest in Taobao, I'm afraid Li Mu will not agree. He is in the limelight now, and he also has various supporting resources, so he should not look down on Ali."
Boss Ma nodded and said resolutely: "Let's talk about it, everything is discussed. When I wanted to do e-commerce, how many of you believed me and how many of you took what I said seriously? After talking, don't you all sit here one by one?"
The people present laughed out loud. It is undeniable that Boss Ma's eloquence is very powerful, and it can even be said that it is rare. Many people inside the company jokingly call him a big fudge, because he can really say that he is a crooked person. To be honest, put black into white, people who have talked with him or listened to his speech will be infected by his powerful eloquence and logic. Li Mu is only 20 years old this year. In front of the average boss Ma, maybe he is really willing to cooperate with Ali.
You know, many of the people sitting here were able to earn six-figure annual salaries before 2000, but they were easily persuaded by Boss Ma to quit their jobs or even leave the superior environment abroad, return to China, gather in Hangzhou, and take With a basic salary of several hundred yuan a month, he worked hard with him. If the people here were talking about social experience, which one was not much stronger than Li Mu?
At this time, Boss Ma waved his hand quite like a general, with a stern expression, and said, "This time I will go to Li Mu for an interview. If the negotiation is not right, then we must launch our own C2C platform as soon as possible, and do a good job in the Ali platform. At the same time as merchants are transformed, we must also make efforts to build our own logistics system!"
"Doing logistics?" Boss Ma's unrestrained thinking has made some people present unable to keep up. Don't you want to do e-commerce? We used to be B2B, and now we are C2C. Everyone can understand this, but why do we need to have our own logistics system? Doesn't this cross over to the real economy? And it is the asset-heavy project that Boss Ma is most unwilling to touch right now! What's the point of doing this?
Boss Ma said with a resolute look: "If we want to use C2C to compete with Taobao, we will not be able to compete with Taobao in terms of platform or traffic. There is a powerful traffic portal behind it, YY, and we can't keep up. Don't forget, Li Mu has Alipay, a powerful payment channel in his hands. Now Alipay has become a security guarantee for online shopping transactions, and it is also the biggest reliance on Taobao's invincible position. We are no match for him, so The only thing we can counterattack right now is logistics!"
Having said this, Boss Ma deliberately paused, looked around for a week, and saw that some people had already understood, and some people were still puzzled, so he continued: "Since Taobao has already made users from browsing information to paying for purchases. Very mature, then we will avoid his strengths and make the back-end link from payment purchase to successful harvest to the extreme, as long as we stabilize this, we will have the opportunity to regain the overall situation!"
Lu Zhaoxi clapped his hands excitedly and said, "Logistics and distribution is the most important offline link of e-commerce. If Li Mu has done a good job online, then we will focus on offline. If we have the most efficient and safe logistics system in our hands, then we will continue to do so. It is embedded in our own platform. Compared with Muye Technology, we have a huge and irreversible advantage. Now the circulation of commodities has become more and more nationalized. Although we do not have the traffic and popularity of Taobao.com, Taobao.com We can also put most of the products on our own platform, and we can attract their sellers. The same thing and the same seller, if you buy it on Taobao, it will take five days of logistics time, but in our It only takes three days on our platform, and we will win!”
"That's right!" Boss Ma nodded again and again happily: "Zhaoxi is very accurate. You can copy and paste online things, but offline is different. It may only take us a month or two to copy a Taobao.com. But if Li Mu builds a logistics system from scratch, it will take at least half a year or even longer, and he will not be able to catch up if he wants to. As long as logistics can win us a half-year lead, we will have enough time to reverse the consumption habits of Taobao users. This is the key to our counterattack on Taobao!"
Cai Chongxin also said excitedly: "If this is the case, then we have to start preparations quickly. Whether Li Mu wants it or not, we must do a good job in logistics and have enough bargaining chips that we can let Li Mu do multiple-choice questions. Let's see if he chooses to be a friend or an enemy."
Boss Ma nodded and said: "Not only do logistics have to be done, but also complete confidentiality in the early stage. Zhaoxi is responsible for the C2C platform, and Chongxin is responsible for building the logistics system. For these two things, a special business department should be established, and it will be rented out from next week. The office location is independent, everyone must go all out in this matter, kill Taobao, all of you here will be billionaires in the future, if we can’t do it, our dream of the year may be greatly reduced!”
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