Chapter 527 Taobao's Wolf Ambition

With the development of e-commerce to this day, no platform has given a strong medicine to this industry.

Today, Taobao has given the entire industry a powerful medicine that exceeds the industry's ability to bear, causing executives of all e-commerce platforms to hold their hearts tightly in this otherwise bland night.

Before tonight, no one thought that e-commerce could play like this.

Moreover, the bright spot of Taobao tonight is not just ang-e. In addition to ang-e, there are also a large number of private stores and a large number of various commodities launched simultaneously, making ang-e shine brightly in a short period of time. After that, the light on them began to show.

Taobao's model and ecological advantages have gradually become prominent.

Whether it is eBay or Excellence, they do not have their own online payment channels, and all transaction funds are completed offline. Either the same city ********, or the buyer first makes a bank remittance, which is often There was a fraud incident, the money was spent but the goods did not arrive, and finally there was no way to complain.

However, when users start to browse any product except ang-e, they will receive a pop-up advertisement prompt. The content of this advertisement prompt was later called the best product of Huaxia e-commerce, no one.

The content of this advertisement is: "Alipay, pay with peace of mind!"

Behind the six big characters is a very straightforward but very quickly popular slogan: "From now on, Alipay promises to users all over the country: Use Alipay online Taobao, you dare to pay, I dare to pay!"

Next line: "When shopping online, pay to Alipay first, and then pay to the seller after receiving the goods and confirming that they are correct, safe and secure!"

Different from selling ang-e, ang-e has YiTing.com and yy platform, no one worries about its integrity, but for other third-party sellers, it is completely different, users do not have enough trust in them, online shopping If there is no basis for trust, it is difficult to get the opportunity for rapid development.

It's different now. Alipay has transformed itself from an online payment channel to an online transaction guarantee medium. Users can pay for anything they like, but the seller cannot get the payment immediately. He needs to First ship the goods to the user, and after the user receives the goods and checks and confirms that they are correct, the user confirms with Alipay, and finally Alipay pays the seller.

In this way, the seller is subject to the most direct constraints. As long as you dare to play tricks, you will not get the money!

Alipay first completely eliminated the possibility of e-commerce fraud from the fundamental source; secondly,

It largely restricts the possibility of sellers charging shoddy products. As long as buyers have basic identification skills, they can issue refunds to sellers at any time, so that sellers cannot get the money at all.

This product is extremely in line with the current national conditions of Huaxia, and it also caters to the psychology of users to a great extent. From this moment, online shopping has changed from a risky new thing to a consumer behavior with sufficient protection.

With the guarantee made by Alipay, many users began to visit the stores of various sellers on Taobao with confidence, and when they encountered something they were interested in, they would really try to communicate and consult, and then buy.

yy provides 100% instant messaging support for Taobao. Users can directly initiate a temporary dialogue with the seller on their yy, ask themselves any questions, and even add the seller as a friend. In order to fully cater to the user's needs, yy Demand, specifically in the latest version of yy, two new friend modes have been derived, one is called "Game Friends" and the other is called "Taobao Friends".

If the user is a friend in the yy game lobby and wants to add the other party as a partner for playing cards or other small games in the future, he can choose to add the other party as a friend directly in the game lobby, but if the user has certain concerns, he just wants to add the other party as a friend. As a game friend, and you don't want the other party to know and have permission to view your other information, such as space, posts, photo albums, etc., you can choose to add him as a "game friend", so that the other party can't see any relative to him. For more private content, you can only add him to the "game friends" list, chat with him, and make voice and video calls.

The same is true for Taobao friends. Buyers and sellers add friends to each other, but buyers can add each other as "Taobao friends" without letting the other party see their private information.

After the user has learned about the product through yy consultation, he can buy it immediately. As long as the payment is made to Alipay, the seller must deliver the goods by express within 48 hours. To the corresponding deduction, if the index is deducted, it will also affect their store and commodity ranking weight.

yy and Alipay are fully embedded in Taobao, allowing Internet people to truly appreciate what is called product ecology and the powerful influence produced by the combination of product ecology.

ang-e is sold out, and other products are constantly being sold by users. On the first night of Taobao’s online launch, it has already created a sales volume that cannot be surpassed by any e-commerce platform in China in a month.

eBay originally thought that Taobao was just an emerging primary e-commerce platform. After Taobao went online, they realized that Taobao was not a baby waiting to be fed. He was a natural soldier. There are weapons and protective gear obtained from Muye Technology and Alipay. As soon as he appears, he is a fully armed super soldier, and in front of him, he is just an unarmed civilian.

Countless real economy people seem to have opened the door to a new world this night. They really found that e-commerce is a powerful sales channel that can subvert traditional commodity sales. A P3 brand can sell 100,000 P3 units in 15 minutes. Is this still because they have insufficient production capacity and the inventory is only 100,000 units. If there are 300,000 units, can they be sold out in half an hour? If there is a million, can it be sold in one day?

P3 companies can achieve such amazing sales performance on Taobao, but what about mobile phone companies? Is it possible to create such a miracle on Taobao? Will there be a day when a mobile phone manufacturer sells hundreds of thousands of mobile phones a day on Taobao? The unit price of mobile phones is much higher than that of p3. Even if it is 1,000 yuan, hundreds of thousands of units are hundreds of millions in sales!

If mobile phone companies can, can clothing companies, daily necessities companies, and computer hardware companies also do it?

For a time, because of the optimism about the future of Taobao, the number of applications from sellers in the background of Taobao increased suddenly! Among them, there are also some people who try to register the flagship stores of certain brands, but those who are speculative and trying to lock the brand keywords in advance are sad to find that Taobao actually has a strict manual review of seller applications, and any store name must be It can only be determined through manual review, and Taobao has a clear reminder that once any brand is involved in the name, it must provide the authorization of the brand, or directly provide the business certificate of the brand.

In addition to the e-commerce and real economy fields who are amazed at Taobao.com, Baidu, Sina, NetEase, Yahoo and other veteran Internet companies are also very surprised at the birth of Taobao. Among them, the most shocking is in Hangzhou. horse owner.

He was surprised to find that what he feared the most had become a reality.

Someone wants to do it one step ahead of him. 2. To be a retail e-commerce business.

Taobao, which launched tonight, is a standard 2 platform. However, it does not want to go with the flow and develop gently like eBay or eBay. It introduced ang to make a huge push from the beginning, so it created a huge sensation as soon as it went online. effect, and even has the potential to vigorously develop b2.

Combining the fragmented information obtained before, Boss Ma can conclude with the current Taobao.com that the popular ang-e among netizens is actually the stepping stone of Taobao.com in the field of e-commerce. It is here to escort Taobao.com, and its real intention is very vicious. In order to escort Taobao.com, it has almost overturned the entire p3 market! To put it more cruelly, ang-e is a cold-blooded guard with a knife. In order to make Taobao go faster and farther, he holds a treasure knife that cuts iron like mud and is indestructible, and harvests the heads of p3 enterprises all the way, using their Blood, come to sacrifice the flag for Taobao!

No wonder it can sell ang-e in large quantities at such a low price. Taobao is used as an e-commerce sales channel. All his channel costs are the express fee of more than 20 yuan for es, and the money is paid by the user himself. As for the promotion cost, it is entirely supported by YiTing.com and yy themselves, and the cost can be ignored.

In this case, the cost of an ang-e, in addition to the manufacturing cost, only needs to add tax, plus the cost of logistics and warehousing. To a p3, less outrageous.

To use such a vicious method to raise his own platform, this Taobao is really a wolf's ambition!

Boss Ma is angry in his own home at the moment. His partners have long been accustomed to meeting in his apartment. Now everyone is gathered in his apartment, watching him almost irrationally accuse Taobao.com , but none of them knew that this unremarkable middle-aged man in front of him will almost abolish China's physical retail economy in half in the future. Of course, the impact of this is good or bad, so the specific merits and demerits cannot be evaluated.

Boss Ma said: "Taobao's approach is simply a robber! It's a vampire! It's the public enemy of the entire real economy! If it continues to let go, it will continue to grow itself by destroying one industry after another!"

Boss Ma also said: "Our small businesses on Ali will also be impacted by it in the future. If it develops to a certain scale, it will be enough to convert small businesses on our platform into small retail sellers on its platform! In the end, it will greatly weaken the The power of our platform!"

For this, Boss Ma himself has always had his own ideas. In his last life, he wanted to transform a small business on Ali into a small seller on Taobao, and help b on b2b to transform into the former on 2. However, now all his All the ideas were completed by Taobao, which made him feel extremely desperate at this moment.

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